Fruitas Holdings

Last updated

Fruitas Holdings
Company type Holding company
PSE:  FRUIT
Industry Food and beverage
Founded2000;24 years ago (2000) (as Lush Enterprises)
February 18, 2015;9 years ago (2015-02-18) (as Fruitas Holdings)
FounderLester Yu [1]
Headquarters,
Key people
Lester Yu (President and CEO)
ProductsFood and beverages, pastries, desserts
Website fruitasholdings.com

Fruitas Holdings, Inc. is a food company in the Philippines which maintains several food and beverage kiosk chains including its flagship brand, Fruitas. It is publicly listed on the Philippine Stock Exchange. [2]

Contents

Gaisano Mall of Cebu Fruitas at GMall of Cebu (12-19-2022).jpg
Gaisano Mall of Cebu

History

Fruitas Holdings, Inc. traces its history to the Lush Enterprises Corporation which was incorporated in 2000. [3] The company opened the first outlet of its flagship fruit juice and shake brand, Fruitas Fresh from Babot’s Farm at SM City Manila in 2002. [4] It was started by businessman Lester Yu who previously made a failed venture in the pearl shake business through Lush Coolers. [5]

In 2004, Lush Enterprises introduced Juice Avenue. In 2005, Buko Ni Fruitas was launched. A year later, Black Pearl was launched in 2006. [3]

In 2011, Fruitas Ice Candy was launched, based on the Filipino ice candy snack. The Buko Loco, Friends Fries, Tea Rex, and Fruitas House of Desserts brands were launched in 2012. [3]

In 2013, Lush Enterprises introduced 7,107 Halo-Halo Islands. [3]

De Original Jamaican Pattie Shop and Juice Bar in Ayala Malls Vertis North, Quezon City De Original Jamaican Pattie Shop and Juice Bar Vertis North branch.jpg
De Original Jamaican Pattie Shop and Juice Bar in Ayala Malls Vertis North, Quezon City

On February 18, 2015, Lush Enterprises Corporation was renamed to Fruitas Holdings. It was incorporated and registered with the Securities and Exchange Commission and established to manage Fruitas and at least 23 other food and beverage kiosk brands. [2] [3] In 2015, Fruitas Holdings also acquired Negril Trading Inc, the owner of De Original Jamaican Pattie Shop and Juice Bar.

In 2016, Fruitas Holdings launched Shou, Johnn Lemon, and Fancie. [3]

In 2018, Sabroso Lechon was acquired by Fruitas Holdings. [3]

In 2019, Fruitas Holdings launched its initial public offering to the Philippine Stock Exchange. [3]

In 2020, Fruitas introduced Soy & Bean. [3] It also announced plans of acquiring 100% of food delivery service company CocoDelivery. [6]

In 2021, Balai Pandesal was fully acquired by Fruitas Holdings. The business was placed under Balai Ni Fruitas Inc., which made its initial public offering a year later in 2022. [3]

In June 2023, Fruitas Holdings acquired Fly Kitchen Inc., a virtual restaurant operator of eight food brands. [3]

Balai Pandesal branch in Trinoma, Quezon City Balai Pandesal TriNoma Landmark Branch.jpg
Balai Pandesal branch in Trinoma, Quezon City

In April 2024, Balai Ni Fruitas Inc. acquired Sugarhouse, a 40-year old bakeshop and catering business. [7]

Locations

As of 2023, the Fruitas brand has more than 800 stores across the Philippines. [3]

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References

  1. Ong, Henry (November 18, 2019). "Juice queue day". Philippine Daily Inquirer. Retrieved November 28, 2024.
  2. 1 2 "Company Information: Fruitas Holdings, Inc". Philippine Stock Exchange. Retrieved May 25, 2020.
  3. 1 2 3 4 5 6 7 8 9 10 11 12 "Abous Us". Fruitas Holdings. Retrieved November 3, 2024.
  4. Gonzales, Iris (February 20, 2020). "Lester Yu enjoys the Fruitas of his labors". The Philippine Star. Retrieved November 28, 2024.
  5. Ong, Henry (October 18, 2023). "Financial Adviser: 5 Business Lessons Everyone Can Learn Fruitas Holdings Founder Lester Yu". Esquiremag.ph. Retrieved November 28, 2024.
  6. Charm, Neil. "Fruitas buying food delivery firm CocoDelivery" . Retrieved July 23, 2020.
  7. "Balai ni Fruitas buys bakeshop Sugarhouse". ABS-CBN News and Current Affairs . April 18, 2024. Retrieved November 3, 2024.