 | This article contains content that is written like an advertisement .(April 2022) |
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| Product type | Food chain |
|---|---|
| Owner | Bounty Agro Ventures |
| Country | Philippines |
| Introduced | 2008 |
| Markets | Philippines |
| Tagline | "Masarap kahit walang sauce!"(lit. "Yummy even without sauce!") |
| Website | chookstogo |
Chooks-to-Go is a chain of stores owned by Bounty Agro Ventures, Inc. (BAVI), a privately owned company operating in the Philippines. [1] It offers roast chicken and processed meat for take-out.
Chooks-to-Go is a brand of Bounty Agro Ventures, Inc. (BAVI), a company established in 1997 [2] that was originally engaged in selling raw poultry products. [3] The influx of cheaper raw poultry goods from other Southeast Asian countries with the implementation of the ASEAN Free Trade Area in the late 1990s led BAVI to set up Chooks-to-Go, a retail chain that sells roast chicken products. [3]
Chooks-to-Go was launched by BAVI in 2008. [1] [4] Its name combines "chooks" (the Australian casual term for chicken) with "to-go" to indicate its take-out-only format.
Chooks-to-Go offers oven-roasted chicken in sweet and pepper roast flavors. Fried Chooks is chicken that is fried after roasting, creating a deep flavored taste. Other products are Juicy Liempo, Fried Chicken and Chix 22. Chilled products include Chicken Licken hotdogs, Chicken Nuggets, Spicy Necks and Bounty Fresh Valentino Chicken. Fresh Chicken, Chicken Cut-Ups and Marinado are available under the Chooksie's brand.
A full service outlet carries 11 SKUs, including chilled dressed chicken and marinated products.
Store personnel are trained and constantly evaluated to maintain high standards of operation and quality of service. Recent results from a UAI study by Consumer Vibe Asia [5] (2012 Project Seneca) showed a satisfaction score of 7.5 out of 10, for Chooks-to-Go in the food services arena. To keep quality at the desired level, the brand established the BAVI Academy, which provides in-house training for outlet personnel, and other areas of operations.
Chooks-to-Go has a delivery service for certain areas for a minimal fixed delivery fee of ₱30. Customer Service Associates take telephone orders and relay these to hubs, with software automatically determining the nearest hub based on customer location.
For marketing, Chooks-to-Go periodically conducts promotions, which may be on a national or local level. Site selection guidelines are strictly observed, while pre-opening campaigns for new stores are held and in-store merchandising is standardized. [6]
Tony Tan Caktiong, is a Filipino businessman and investor. He is the founder and chairman of Jollibee Foods Corporation, and the co-chairman of DoubleDragon Properties. Forbes listed him as the fifth richest person in the Philippines in 2023, with the estimated net worth of USD$3.2 billion.
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A fried chicken restaurant is a fast food restaurant, often a chain, that serves (mainly) fried chicken—usually chunks of chicken, battered or breaded and deep-fried.
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Bounty Fresh Chicken is a brand under the Bounty Fresh Group of Companies (BFGC), a privately owned company operating in the Philippines. Bounty Fresh Chicken supplies live chicken, dressed chicken, and various processed chicken products, one of the most notable is their line of roasted chicken under Chooks-to-Go, and is present in all major locations in the Philippines.
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Chooks-to-Go Pilipinas 3x3 is a professional 3-on-3 basketball league in the Philippines and is organized by the country's national basketball federation, the Samahang Basketbol ng Pilipinas (SBP). It was formed in 2018 as a bid to get the Philippines to qualify for the 3x3 basketball event in the Summer Olympics.
Manok ng Bayan–SBP 3X3 was a 3x3 basketball youth tournament organized for boys and girls in Cebu, Philippines held from January 12 to 13, 2019. It was organized by the Samahang Basketbol ng Pilipinas, the Cebu Provincial Sports Commission, and Bounty Agro Ventures, the company responsible for the Chooks-to-Go roast chicken brand and was sanctioned by FIBA.
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Bounty Agro Ventures, Inc. (BAVI), also known as Bounty is a poultry company based in Pasig, Metro Manila, Philippines. As the main company of the Bounty Fresh Group of Companies, it manages roast chicken retail chains Chooks-to-Go and Uling Roasters, Reyal Litson Manok, Adobo Connection, and HeiHei.
Since the inception of the Chooks-to-Go Pilipinas 3x3 league in 2019 which is backed by Bounty Agro Ventures, Inc. (BAVI), multiple 3x3 team under the sponsorship of BAVI has been sent to the FIBA 3x3 Men's Pro Circuit which usually consists of the core of the winning team in a conference or tournament.
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Media related to Chooks-to-Go at Wikimedia Commons