Chooks-to-Go

Last updated
Chooks-to-Go
Official Chooks-to-Go 2 Liner Logo.jpg
Product type Food chain
Owner Bounty Agro Ventures
Country Philippines
Introduced2008;16 years ago (2008)
Markets Philippines
Tagline"Masarap kahit walang sauce!"(lit. "Yummy even without sauce!")
Website chookstogo.com.ph

Chooks-to-Go is a chain of stores owned by Bounty Agro Ventures, Inc. (BAVI), a privately owned company operating in the Philippines. [1] It offers roast chicken and processed meat for take-out.

Contents

History

Chooks-to-Go is a brand of Bounty Agro Ventures, Inc. (BAVI), a company established in 1997 [2] that was originally engaged in selling raw poultry products. [3] The influx of cheaper raw poultry goods from other Southeast Asian countries with the implementation of the ASEAN Free Trade Area in the late 1990s led BAVI to set up Chooks-to-Go, a retail chain that sells roast chicken products. [3]

Chooks-to-Go was launched by BAVI in 2008. [1] [4] Its name combines "chooks" (the Australian casual term for chicken) with "to-go" to indicate its take-out-only format.

Chooks-to-Go team at the awarding ceremony, "Volume VIII Second Certificate Superbrands Accreditation and Awarding of Certificate" held December 11, 2013. Chooks-to-Go, now a Superbrand.JPG
Chooks-to-Go team at the awarding ceremony, "Volume VIII Second Certificate Superbrands Accreditation and Awarding of Certificate" held December 11, 2013.

Products

Chooks-to-Go offers oven-roasted chicken in sweet and pepper roast flavors. Fried Chooks is chicken that is fried after roasting, creating a deep flavored taste. Other products are Juicy Liempo, Fried Chicken and Chix 22. Chilled products include Chicken Licken hotdogs, Chicken Nuggets, Spicy Necks and Bounty Fresh Valentino Chicken. Fresh Chicken, Chicken Cut-Ups and Marinado are available under the Chooksie's brand.

A full service outlet carries 11 SKUs, including chilled dressed chicken and marinated products.

Operations

Store personnel are trained and constantly evaluated to maintain high standards of operation and quality of service. Recent results from a UAI study by Consumer Vibe Asia [5] (2012 Project Seneca) showed a satisfaction score of 7.5 out of 10, for Chooks-to-Go in the food services arena. To keep quality at the desired level, the brand established the BAVI Academy, which provides in-house training for outlet personnel, and other areas of operations.

Chooks-to-Go has a delivery service for certain areas for a minimal fixed delivery fee of 30. Customer Service Associates take telephone orders and relay these to hubs, with software automatically determining the nearest hub based on customer location.

For marketing, Chooks-to-Go periodically conducts promotions, which may be on a national or local level. Site selection guidelines are strictly observed, while pre-opening campaigns for new stores are held and in-store merchandising is standardized. [6]

See also

Related Research Articles

<span class="mw-page-title-main">Tony Tan Caktiong</span> Filipino entrepreneur (born 1953)

Tony Tan Caktiong, is a Filipino businessman and investor. He is the founder and chairman of Jollibee Foods Corporation, and the co-chairman of DoubleDragon Properties. Forbes listed him as the fifth richest person in the Philippines in 2023, with the estimated net worth of USD$3.2 billion.

<span class="mw-page-title-main">Filipino cuisine</span> Culinary traditions of the Philippines

Filipino cuisine is composed of the cuisines of more than a hundred distinct ethnolinguistic groups found throughout the Philippine archipelago. A majority of mainstream Filipino dishes that compose Filipino cuisine are from the food traditions of various ethnolinguistic groups and tribes of the archipelago, including the Ilocano, Pangasinan, Kapampangan, Tagalog, Bicolano, Visayan, Chavacano, and Maranao ethnolinguistic groups. The dishes associated with these groups evolved over the centuries from a largely indigenous base shared with maritime Southeast Asia with varied influences from Chinese, Spanish, and American cuisines, in line with the major waves of influence that had enriched the cultures of the archipelago, and adapted using indigenous ingredients to meet local preferences.

<span class="mw-page-title-main">Universal Robina</span> Filipino food and beverage company

Universal Robina Corporation (URC) is a Philippine company headquartered in Quezon City. It is one of the largest food and beverage companies in the Philippines, along with San Miguel Corporation and Nestlé Philippines.

<span class="mw-page-title-main">Chicken as food</span> Type of meat

Chicken is the most common type of poultry in the world. Owing to the relative ease and low cost of raising chickens—in comparison to mammals such as cattle or hogs—chicken meat and chicken eggs have become prevalent in numerous cuisines.

<span class="mw-page-title-main">Fried chicken restaurant</span> Type of restaurant

A fried chicken restaurant is a fast food restaurant, often a chain, that serves (mainly) fried chicken—usually chunks of chicken, battered or breaded and deep-fried.

<span class="mw-page-title-main">Magnolia (SMC brand)</span> Brand owned by San Miguel Corporation

Magnolia is a food and beverage brand owned by San Miguel Corporation (SMC) and used by its various subsidiaries. The brand was commercially established by SMC as an ice cream brand in 1925.

Jollibee Foods Corporation is a Filipino multinational company based in Pasig, Metro Manila, Philippines. JFC is the owner of the fast food brand Jollibee.

<span class="mw-page-title-main">Bounty Fresh Chicken</span>

Bounty Fresh Chicken is a brand under the Bounty Fresh Group of Companies (BFGC), a privately owned company operating in the Philippines. Bounty Fresh Chicken supplies live chicken, dressed chicken, and various processed chicken products, one of the most notable is their line of roasted chicken under Chooks-to-Go, and is present in all major locations in the Philippines.

<span class="mw-page-title-main">Philippines men's national 3x3 team</span> National 3x3 basketball team

The Philippines men's national 3x3 team represents the country in international 3x3 basketball matches and is governed by the Samahang Basketbol ng Pilipinas.

<span class="mw-page-title-main">Novotel Manila Araneta City</span> Building in Quezon City, Philippines

Novotel Manila Araneta City, formerly named Novotel Manila Araneta Center, is a 5-star Hotel located at the Araneta Center in Quezon City, Philippines. The mid-scale, full-service hotel is part of AccorHotels, and the first hotel under the Novotel brand in the Philippines.

Don Papa Rum is an aged rum owned by Bleeding Heart Rum Company of the Philippines.

<span class="mw-page-title-main">Potato Corner</span> Philippine fast food franchise

Potato Corner is a global Philippine food franchise known for its flavored French fries. Potato Corner's first stall opened up in SM Megamall on October 16, 1992 in the Philippines under Cinco Corporation. As of 2022, Potato Corner is present in 19 countries globally which include the Philippines, Indonesia, the United States, Panama, Australia, Thailand, Hong Kong, Cambodia, Singapore, Vietnam, Malaysia, Kuwait, Myanmar, Saudi Arabia, Canada, the United Kingdom, New Zealand, the United Arab Emirates and China.

<span class="mw-page-title-main">Chooks-to-Go Pilipinas 3x3</span> 3-on-3 basketball league in the Philippines

Chooks-to-Go Pilipinas 3x3 is a professional 3-on-3 basketball league in the Philippines and is organized by the country's national basketball federation, the Samahang Basketbol ng Pilipinas (SBP). It was formed in 2018 as a bid to get the Philippines to qualify for the 3x3 basketball event in the Summer Olympics.

Manok ng Bayan–SBP 3X3 was a 3x3 basketball youth tournament organized for boys and girls in Cebu, Philippines held from January 12 to 13, 2019. It was organized by the Samahang Basketbol ng Pilipinas, the Cebu Provincial Sports Commission, and Bounty Agro Ventures, the company responsible for the Chooks-to-Go roast chicken brand and was sanctioned by FIBA.

Max's Group, Inc., formerly the Max's Group of Companies, is a restaurant company in the Philippines.

Bounty Agro Ventures, Inc. (BAVI), also known as Bounty is a poultry company based in Pasig, Metro Manila, Philippines. As the main company of the Bounty Fresh Group of Companies, it manages roast chicken retail chains Chooks-to-Go and Uling Roasters, Reyal Litson Manok, Adobo Connection, and HeiHei.

<span class="mw-page-title-main">Chooks-to-Go 3x3 pro circuit teams</span> Basketball team in Philippines

Since the inception of the Chooks-to-Go Pilipinas 3x3 league in 2019 which is backed by Bounty Agro Ventures, Inc. (BAVI), multiple 3x3 team under the sponsorship of BAVI has been sent to the FIBA 3x3 Men's Pro Circuit which usually consists of the core of the winning team in a conference or tournament.

<span class="mw-page-title-main">PBA 3x3</span> PBA mens 3x3 basketball league

PBA 3x3 was the men's 3x3 basketball league of the Philippine Basketball Association (PBA).

<span class="mw-page-title-main">Uncle John's (store)</span> Filipino convenience store chain

Uncle John's is a convenience store chain based in the Philippines owned and operated by Robinsons Convenience Stores Inc.

References

  1. 1 2 Flores, Wilson Lee (August 20, 2012). "The hidden champions of Philippine business". The Philippine Star . Archived from the original on 19 January 2018. Retrieved 2 April 2022.
  2. "Chooks never stops". BusinessMirror. 8 October 2020. Retrieved 3 April 2022.
  3. 1 2 "How Chooks to Go built a business bigger than GMA Network". Rappler. 6 May 2017. Retrieved 3 April 2022.
  4. Arceo-Dumlao, Tina (June 11, 2011). "A big success that has gone unnoticed". Philippine Daily Inquirer. Retrieved June 12, 2020.
  5. Consumer Vibe Asia Incorporated | Full-Service Boutique Market Research Company in the Philippines [ permanent dead link ]
  6. Arceo-Dumlao, Tina (June 11, 2011). "A big success that has gone unnoticed". Philippine Daily Inquirer . Retrieved 13 February 2014.