Mang Inasal

Last updated

Manang inisal
Company type Subsidiary
IndustryRestaurants
Founded Dagupan City, Philippines (December 12, 2003;20 years ago (2003-12-12))
Founder Rian Sia
Headquarters Binmaley, Pangasinan, Philippines
Number of locations
570 [1]
Area served
 Philippines
Key people
Products Filipino cuisine
Fast food
Revenue ₱12 billion (2015)
Number of employees
15,000
Parent Jollibee Foods Corporation
Website manginasal.ph

Mang Inasal Philippines, Inc., or simply Mang Inasal (Hiligaynon for "Mr. Barbecue"), is a barbecue fast food restaurant chain in the Philippines established on December 12, 2003, in Iloilo City.

Contents

History

The first Mang Inasal branch at Robinsons Iloilo Carpark Building Mang Inasal first store Robinsons Iloilo (De Leon, Iloilo City; 10-22-2022).jpg
The first Mang Inasal branch at Robinsons Iloilo Carpark Building

Mang Inasal was started by Edgar "Injap" Sia II (born 1977), who owned his first business at the age of twenty. [2] Sia engaged in the food business at twenty-six years of age, opening the first Mang Inasal branch on December 12, 2003 at the Carpark Building of Robinsons Place Iloilo in Iloilo City. [2] The restaurant was an instant success, despite stiff competition from other established grilled-food restaurants.

Mang Inasal opened its first branches in the Visayan region, later expanding to Mindanao then to Metro Manila. The company started franchising in 2005; by 2008, it had opened 23 restaurants, with ten being franchised. [3] In 2009, Mang Inasal expanded to over a hundred branches. [2]

In October 2010, 70% of Mang Inasal was acquired by Jollibee Foods Corporation (JFC), for ₱3 billion ($68.8 million). [4] JFC acquired in April 2016 the remaining 30% previously belonging to Injap Investment owned by Inasal's founder, folding the roasted chicken and barbecue business into its operations and portfolio. The Sia family remains involved in the business with Ferdinand Sia as its COO. [5]

Marketing and advertising

Love team "Mathon" - Maris Racal and Anthony Jennings are appointed endorsers of Mang Inasal Pork barbecue. [6]

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References

  1. ↑ "About Us" Archived March 28, 2014, at the Wayback Machine . Mang Inasal.com. Retrieved on March 28, 2014.
  2. 1 2 3 Parsad, Rhea (February 19, 2018). "This Is How PH's Youngest Billionare[sic] Built Filipino Favorite Chain—Mang Inasal". Vulcan Post. Retrieved September 25, 2020.
  3. ↑ "Edgar Sia: The man behind Mang Inasal". The News Today. January 7, 2008. Retrieved February 15, 2009.
  4. ↑ Zinnia B. Dela Peña (October 19, 2010). "Jollibee acquires Mang Inasal for P3B". The Philippine Star. p. B-1.
  5. ↑ Montealegre, Krista Angela (April 22, 2016). "Jollibee buys out Sia from Mang Inasal chain". BusinessWorld. Retrieved April 22, 2016.
  6. ↑ "Maris and Anthony say 'yes' as Mang Inasal Pork BBQ endorsers". The Manila Times. July 14, 2024. Retrieved July 14, 2024.


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