Company type | Subsidiary |
---|---|
Industry | Restaurants |
Founded | Iloilo City, Philippines (December 12, 2003 ) |
Founder | Edgar "Injap" J. Sia II |
Headquarters | Jollibee Plaza, Ortigas Center, Pasig, Metro Manila, Philippines |
Number of locations | 570 [1] |
Area served | Philippines |
Key people |
|
Products | Filipino cuisine Fast food |
Revenue | ₱12 billion (2015) |
Number of employees | 15,000 |
Parent | Jollibee Foods Corporation |
Website | manginasal |
Mang Inasal Philippines, Inc., or simply Mang Inasal (Hiligaynon for "Mr. Barbecue"), is a barbecue fast food restaurant chain in the Philippines established on December 12, 2003, in Iloilo City. It is one of the most popular fast food chains in the Philippines, known for serving chicken inasal (grilled chicken) and for introducing unli-rice (unlimited rice) to Philippine restaurant culture. [2]
Mang Inasal was started by Edgar "Injap" Sia II, who owned his first business at the age of twenty. [3] Sia engaged in the food business at twenty-six years of age, opening the first Mang Inasal branch on December 12, 2003 at the Carpark Building of Robinsons Place Iloilo in downtown Iloilo City. [3] The restaurant was an instant success, despite stiff competition from other established grilled-food restaurants.
Mang Inasal opened its first branches in the Visayan region, later expanding to Mindanao then to Metro Manila. The company started franchising in 2005; by 2008, it had opened 23 restaurants, with ten being franchised. [4] In 2009, Mang Inasal expanded to over a hundred branches, opening its 100th branch in Kalibo, Aklan. [3]
In October 2010, 70% of Mang Inasal was acquired by Jollibee Foods Corporation (JFC), for ₱3 billion ($68.8 million). [5] JFC acquired in April 2016 the remaining 30% previously belonging to Injap Investment owned by Inasal's founder, folding the roasted chicken and barbecue business into its operations and portfolio. The Sia family remains involved in the business with Ferdinand Sia as its COO. [6]
In 2018, Mang Inasal opened its 500th branch at Gaisano Iloilo City Center in Mandurriao, Iloilo City. [7]
Mang Inasal specializes in Filipino grilled chicken, particularly its signature chicken inasal , which is marinated and grilled. The menu includes options for 'unli-rice' or unlimited rice, allowing customers to request additional servings. The restaurant chain also offers free Sinigang soup, along with other grilled dishes like pork barbecue and grilled liempo , as well as non-grilled options like sisig , palabok , and lumpia . For dessert, they offer halo-halo and crema de leche. [8]
Love team "Mathon" - Maris Racal and Anthony Jennings are appointed endorsers of Mang Inasal Pork barbecue. [9]
Mang Inasal won two Golds, one Silver, and one Bronze awards at the 21st International Business Awards in Istanbul, Turkey. [10]
Jollibee is a Filipino chain of fast food restaurants owned by Jollibee Foods Corporation (JFC) which serves as its flagship brand. Established in 1978 by Tony Tan Caktiong, it is the Philippines' top fast food restaurant and is among the world's fastest growing restaurants, expanding its international presence from 2014 to 2024 almost sixfold. As of January 2024, there were over 1,668 Jollibee fast-food branches across 17 countries, with restaurants in Southeast Asia, East Asia, the Middle East, North America, and Europe. Jollibee is best known for its bestselling item, the Chickenjoy.
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Halo-halo, also spelled haluhalo, Tagalog for "mixed", is a popular cold dessert in the Philippines made up of crushed ice, evaporated milk or coconut milk, and various ingredients including side dishes such as ube jam, sweetened kidney beans or garbanzo beans, coconut strips, sago, gulaman (agar), pinipig, boiled taro or soft yams in cubes, flan, slices or portions of fruit preserves and other root crop preserves. The dessert is topped with a scoop of ube ice cream. It is usually prepared in a tall clear glass and served with a long spoon. Halo-halo is considered to be the unofficial national dessert of the Philippines.
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Barbecue chicken consists of chicken parts or entire chickens that are barbecued, grilled or smoked. There are many global and regional preparation techniques and cooking styles. Barbecue chicken is often seasoned or coated in a spice rub, barbecue sauce, or both. Marinades are also used to tenderize the meat and add flavor. Rotisserie chicken has gained prominence and popularity in U.S. grocery markets. Barbecued chicken is one of the world's most popular barbecue dishes.
Inihaw, also known as sinugba or inasal, are various types of grilled or spit-roasted barbecue dishes from the Philippines. They are usually made from pork or chicken and are served on bamboo skewers or in small cubes with a soy sauce and vinegar-based dip. The term can also refer to any meat or seafood dish cooked and served in a similar way. Inihaw are commonly sold as street food and are eaten with white rice or rice cooked in coconut leaves (pusô). Inihaw is also commonly referred to as Filipino barbecue or (informally) Pinoy BBQ.
Chicken inasal, commonly known simply as inasal, is a variant of the Filipino chicken dish known as lechon manok. Chicken inasal is a grilled chicken part, typically the breast (Pecho) or leg (Paa), while a lechon manok is a stuffed whole chicken. It is chicken marinated in a mixture of calamansi, pepper, coconut vinegar and annatto, then grilled over hot coals while basted with the marinade. It is served with rice, calamansi, soy sauce, chicken oil and vinegar.
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