Company type | Wholly owned subsidiary |
---|---|
Industry | Restaurants |
Founded | 1983 |
Headquarters | Jakarta, Indonesia |
Products | Fried chicken, pizza, pastries, fried noodles |
Parent | PT Pioneerindo Gourmet International Tbk. |
Website | cfcindonesia |
California Fried Chicken (CFC) is an Indonesian fast food restaurant chain principally serving fried chicken. Its primary competitors are KFC, McDonald's, A&W, and Texas Chicken, and as of March 2019, it runs 269 locations across Indonesia.
The chain was established in 1983 in Jakarta as a franchise of the American-based Pioneer Take Out, [1] [2] [3] has an American name and is now entirely Indonesian owned. [4] [5] The same group supplies the chain, the Sierad Group, which also supplies chicken to Wendy's and KFC. [2] Its mascot was Calfred, mainly used in the 1990s.
It is the main PT Pioneerindo Gourmet International Tbk (previously known as PT Putra Sejahtera Pioneerindo until 2001 and was owned by Putra Surya Perkasa group) brand, which was listed on the Jakarta Stock Exchange in 1994. The firm also runs Sapo Oriental and Cal Donat outlets in Jakarta and employs 1,400 people. [1] Studies conducted by the Jakarta Post reveal that it is the fifth most popular fast food chain in Indonesia after Restoran Sederhana, KFC, McDonald's and Pizza Hut. [6] As the Westernization of Indonesia took off in the 1990s, California Fried Chicken took advantage of the growth of American-style malls in the country, reaching 90 locations by 1998. [7] It is now common to see branches of the chain in malls or near supermarkets, often in direct competition with neighboring branches of the global brands of the above-mentioned and Dunkin' Donuts. [8] [9] [10] [11] [12]
According to an article in Adweek , California Fried Chicken was founded by three Indonesians who wanted to introduce the taste of Pioneer Chicken to their homeland that they had enjoyed during their stay in California while attending the University of Southern California. [3]
The Los Angeles Times mentioned that California Fried Chicken had stores in China during the 1990s. [13] However, these stores do not appear to currently exist.
In 2008, the firm opened new outlets in Salatiga and Central Java, marketed in a way that meets local demands by serving traditional Indonesian food staples of fried noodles and rice with chicken. [14]
The logo and marketing of California Fried Chicken is very similar to that of a covered wagon. Like the KFC logo, CFC uses red and white with the letters CFC and features a cartoon Old Western white and blue wagon on a yellow circular background. [15] Its advertising slogan was "Bukan Cuma Ayam", a translation of "Not Just Chicken" in the Indonesian language.
KFC Corporation, doing business as KFC, is an American fast food restaurant chain that specializes in fried chicken. Headquartered in Louisville, Kentucky, it is the world's second-largest restaurant chain after McDonald's, with over 30,000 locations globally in 150 countries as of April 2024. The chain is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell chains.
A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast-food cuisine and has minimal table service. The food served in fast-food restaurants is typically part of a "meat-sweet diet", offered from a limited menu, cooked in bulk in advance and kept hot, finished and packaged to order, and usually available for take away, though seating may be provided. Fast-food restaurants are typically part of a restaurant chain or franchise operation that provides standardized ingredients and/or partially prepared foods and supplies to each restaurant through controlled supply channels. The term "fast food" was recognized in a dictionary by Merriam–Webster in 1951.
The Pioneer Chicken Take Out Corporation, doing business as Pioneer Chicken, is an American fried chicken restaurant chain which was founded in Echo Park, Los Angeles in 1961 by H. R. Kaufman. During the 1970s, several locations operated in Honolulu on the island of Oahu, Hawaii. When Kaufman sold the chain in 1987, there were 270 restaurants operated by 220 franchisees. In 1993, Pioneer Chicken was taken over by AFC Enterprises, the parent company of Popeyes. Almost all Pioneer Chicken locations were then converted to Popeyes. The franchisees of two locations resisted the change, retaining the Pioneer Chicken branding: Los Angeles and Bell Gardens, California.
A&W Restaurants, Inc. is an American fast food restaurant chain distinguished by its burgers, draft root beer and root beer floats. The oldest extant restaurant chain in the United States, A&W's origins date back to 1919 when Roy W. Allen set up a roadside drink stand to offer a new thick and creamy drink, root beer, at a parade honoring returning World War I veterans in Lodi, California. Allen's employee Frank Wright partnered with him in 1922 and they founded their first restaurant in Sacramento, California, in 1923. The company name was taken from the initials of their last names – Allen and Wright. The company became famous in the United States for its "frosty mugs" – the mugs were kept in a freezer and filled with A&W Root Beer just before being served to customers.
99 Ranch Market is an American supermarket chain owned by Tawa Supermarket Inc., which is based in Buena Park, California. 99 Ranch has 58 stores in the U.S., primarily in California, with other stores in Nevada, Oregon, Washington, New Jersey, Texas, Maryland, Massachusetts, Arizona, and Virginia. The company also started offering shopping via its website in 2014. In February 2021, the company also launched their mobile app for grocery delivery.
Kennedy Fried Chicken and Crown Fried Chicken are common restaurant names primarily in the New York–New Jersey, Philadelphia, Delaware and Baltimore areas of the United States, but also in nearby smaller cities or towns along the Northeastern United States. Kennedy Fried Chickens typically compete with Kentucky Fried Chicken (KFC) in low income neighborhoods of several states along the East Coast. There are also a number in the West Coast, primarily in California. A number of these restaurants, located in other states, are named New York Fried Chicken, essentially designed in the same manner and offering the same general menu as Kennedy and Crown Fried Chicken. It is not an actual franchise in the typical manner; every "Kennedy" named chicken restaurant is independently owned and operated by different individuals but consist of essentially the same menu.
Kenny Rogers Roasters is a chain of chicken-based restaurants founded in 1991 by the late great country musician Kenny Rogers and former KFC CEO John Y. Brown Jr., who was a former governor of the U.S. state of Kentucky. Brown had been an early investor in Kentucky Fried Chicken from 1964 to 1971. During his successful music career, Rogers had appeared in several commercials for the Dole Food Company before founding this restaurant chain.
A fried chicken restaurant is a fast food restaurant, often a chain, that serves (mainly) fried chicken—usually chunks of chicken, battered or breaded and deep-fried.
ColonelHarland David Sanders was an American businessman and founder of fast food chicken restaurant chain Kentucky Fried Chicken. He later acted as the company's brand ambassador and symbol. His name and image are still symbols of the company.
Bubur ayam is an Indonesian chicken congee. It is rice congee with shredded chicken meat served with some condiments, such as chopped scallion, crispy fried shallot, celery, tongcay or chai poh, fried soybean, crullers, both salty and sweet soy sauce, and sometimes topped with yellow chicken broth and kerupuk. Unlike many other Indonesian dishes, the dish is not spicy as the sambal or chili paste is often served separately. It is a favourite breakfast food, served by humble travelling vendors, warung, fast food establishments, and five-star hotel restaurants. Travelling bubur ayam vendors frequently pass through residential streets in the morning selling the dish.
KFC was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of restaurant franchising, and the first "Kentucky Fried Chicken" franchise opened in Salt Lake City, Utah, in 1952. KFC popularized chicken in the fast-food industry, diversifying the market by challenging the established dominance of the hamburger. Branding himself "Colonel Sanders", the founder became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. The company's rapid expansion made it too large for Sanders to manage, so in 1964 he sold the company to a group of investors led by John Y. Brown Jr. and Jack C. Massey.
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Kentucky Fried Chicken is a fast food restaurant chain founded by Colonel Harland Sanders in North Corbin, Kentucky, in 1930. The first franchise opened in Salt Lake City, Utah in 1952.
KFC is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States (US). It is the world's second largest restaurant chain after McDonald's, with 18,875 outlets in 118 countries and territories as of December 2013.
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