Bojangles (restaurant)

Last updated

Bojangles OpCo, LLC
Bojangles
Company type Private
Industry Food
Founded1977;47 years ago (1977)
Founders Jack Fulk
Richard Thomas
Headquarters Charlotte, North Carolina, United States
Number of locations
818 [1]  (2023)
Area served
United States
Honduras
Key people
  • Jose Armario (CEO)
  • Brian Unger (COO)
  • Jackie Woodward [2] (CMO)
Products Fast food, including fried chicken, biscuits, french fries
RevenueIncrease2.svg US$547 million [2]  (2021)
Owner Jordan Company
Durational Capital Management
Number of employees
9,900 (2021)
Website www.bojangles.com

Bojangles OpCo, LLC., doing business as Bojangles (known as Bojangles' Famous Chicken 'n Biscuits until 2020), is an American regional chain of fast food restaurants that specializes in Cajun-seasoned fried chicken and buttermilk biscuits and primarily serves the Southeastern United States. The company was founded in Charlotte, North Carolina in 1977 by Jack Fulk and Richard Thomas. [3]

Contents

Bojangles has locations in Honduras and previously franchised restaurants in Grand Cayman Island, Jamaica, Mexico, Ireland [4] and China. [5] [6] As of 2023, restaurants are in 17 U.S. states [7] (Alabama, Arkansas, Florida, Georgia, Illinois, Kentucky, Louisiana, Maryland, Mississippi, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia and West Virginia) with planned expansions into New Jersey. [8] Its home state of North Carolina has the largest number of locations. [9]

In July 2023, the company announced plans to open 20 restaurants on the West coast, starting in Las Vegas. [10]

History

Logo used from 1977 until 2020 Bojangles.png
Logo used from 1977 until 2020

The first Bojangles location opened in 1977 in Charlotte. In the following year, the first franchised restaurant began operations.

Jack Fulk sold the Bojangles concept to the now-defunct Horn & Hardart Company of New York [11] in 1981.

Bojangles received fame in 1989 because its restaurants remained open when Hurricane Hugo struck the Carolinas when most other fast-food restaurants had closed. [12]

During Horn and Hardart's ownership, the chain grew rapidly and expanded to 335 restaurants including 100 in Florida. Part of this growth was fueled by acquisitions including the Florida-based Biscuits chain.

In 1990, Horn and Hardart sold most of its interest to Sienna Partners and Interwest Partners. The company was then headed by the former KFC executive, Dick Campbell. In 1994, the company attempted a public offering. Campbell was subsequently replaced by CEO Jim Peterson. The company was sold to a group of investors headed by the former Wendy's executive Joe Drury and financed by FMAC in 1998. [13]

Bojangles expanded throughout the 1990s and 2000s, with the 300th location opened in 2003. The restaurant started its first college campus location on the grounds of Central Piedmont Community College in 2005. The company also purchased naming rights to the original Charlotte Coliseum on Independence Boulevard in Charlotte.

Bojangles was purchased again in 2007 by Falfurrias Capital Partners, [14] a private equity firm. The first airport location was opened in 2008 at the Charlotte Douglas International Airport. In August 2011, Falfurrias sold Bojangles to Boston-based Advent International, another private equity firm, after a competitive bidding process with other investors. [15]

Advertisement for Bojangles' at Durham Athletic Park in Durham, North Carolina (1989) DAP Bull 890625b.JPG
Advertisement for Bojangles' at Durham Athletic Park in Durham, North Carolina (1989)

In 2012, Bojangles began sponsoring the NASCAR race Bojangles' Southern 500, and opened another college campus restaurant at UNC Greensboro. [16]

The company's 600th restaurant opened on July 8, 2014, on Galleria Road in Charlotte with Charlotte mayor Dan Clodfelter cutting the celebratory ribbon. [17]

In April 2015, the company filed with the US regulator for an initial public offering of its common stock, expecting to raise $372 million. [18]

In January 2019, Randy Kibler was replaced by Jose Armario as the chief executive officer and brought with him Brian Unger as the chief operating officer. Both were past employees of McDonald's. [19]

Bojangles Hard Sweet Tea for sale at grocery store Bojangles Hard Sweet Tea.png
Bojangles Hard Sweet Tea for sale at grocery store

On January 28, 2019, Bojangles was acquired by the Jordan Company and Durational Capital Management (making it a privately held company) [20] with Bojangles shareholders receiving $16.10 a share [21] after their approval on January 14, 2019. [22]

In December 2019, Bojangles and Love's Travel Stops & Country Stores came to an agreement to add 40 Bojangles locations at Love's Travel Stops in Illinois, Oklahoma, Arkansas and Mississippi all new states for Bojangles over the following ten years. [23]

On August 3, 2020, the company released a statement saying that it was dropping the apostrophe from its name. On the same day, Bojangles released a video announcing a partnership with Dale Earnhardt Jr., the first celebrity to say the words, "It's Bo Time." [24]

On March 5, 2021, Bojangles announced a planned expansion into Columbus, Ohio, its first Ohio location, to begin later that year. [25] The announcement came on the same day Taco Johns announced it would significantly boost its Central Ohio presence, [26] as well as already-planned expansions into the market by Sheetz [27] and Del Taco. [28]

In March 2022, Bojangles announced that it would open its first 10 locations in New Jersey. [29]

Fried chicken at Bojangles Famous Chicken 'n Biscuits 2012.jpg
Fried chicken at Bojangles

Restaurants offer the full menu during all operating hours. Biscuit sandwiches are the predominant breakfast item, including the signature cajun chicken filet biscuit, as well as country ham, egg, cheese, bacon, sausage and country fried steak options. For lunch and dinner, the signature item is the bone-in fried chicken with a variety of side items (called "Fixin's"), including French fries, cajun-seasoned pinto beans, dirty rice, Bo-tato Rounds (a type of hashbrowns), coleslaw, green beans, macaroni and cheese, mashed potatoes and grits. They also offer boneless chicken tenders known as "Chicken Supremes" which are served with a variety of dipping sauces, fried and grilled chicken sandwiches, a fish sandwich known as the "Bojangler" and a number of salads which can be topped with either grilled or fried chicken. Desserts include the Bo-Berry biscuit, which is a biscuit with blueberries topped with a sugar glaze, a sweet-potato fried pie and cinnamon biscuits. Seasonal and limited-time offerings also appear on some menus, such as pork chop biscuits. [30]

See also

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References

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