Mixt Greens

Last updated

Mixt
Restaurant information
StateCalifornia
CountryUnited States

MIXT (previously Mixt Greens) is an American fast-casual restaurant chain that specializes in salads, warm bowls, and sandwiches prepared with seasonal and locally-sourced ingredients. The company was founded in 2006 in San Francisco by entrepreneur Leslie Silverglide, [1] [2] [3] [4] and her husband David Silverglide, a technology executive. [5] MIXT operates locations in the San Francisco Bay Area, Los Angeles, and Dallas.

Contents

History

MIXT was founded in 2006 with the opening of its first location in San Francisco’s Financial District by Leslie and David Silverglide. [6] The concept gained attention for its focus on sustainable sourcing and health-conscious dining.

In 2016, the company rebranded from "Mixt Greens" to "MIXT," reflecting its broadened menu and ambitions for expansion. [7] The chain expanded beyond the San Francisco Bay Area into Southern California and Texas in the following years.

MIXT opened its first Los Angeles locations in neighborhoods including Santa Monica, Silver Lake, and Miracle Mile, before entering the Dallas market in 2019 with a restaurant in Uptown. [8]

The brand's growth reflects a broader trend of fast-casual salad chains expanding in California and other competitive urban markets. [9]

Concept and operations

MIXT operates in the fast-casual segment by combining fine-dining quality with quick-service convenience. It appeared on QSR Magazine’s list of “America’s Hottest Startup Fast Casuals.” [10] The chain is part of a broader wave of custom salad concepts expanding across California and other competitive markets. [9]

In 2023, MIXT was rated the best salad chain in Los Angeles by the Los Angeles Times. [11]

Guests can select from preset, chef-crafted menu items or “design your own” meals with locally sourced ingredients. Seasonal salads and bowls rotate throughout the year, and ingredients—from produce to proteins—are prepared in-house daily.

Sustainability

The company is a Certified B Corporation, receiving certification in August 2018. [12] [13] As a B-Corporation, MIXT meets higher standards of social and environmental performance, transparency, and accountability, and has implemented initiatives such as compostable packaging and energy-efficient restaurant design.

MIXT offers chef-designed salads, warm bowls, and sandwiches, along with a “design your own” option with over 80 fresh, seasonal ingredients. The menu rotates seasonally.

In 2023, MIXT partnered with Bachan's, a Japanese barbecue sauce brand, to offer a limited-time warm bowl featuring Bachan’s Original Japanese Barbecue Sauce. [14] In 2024, MIXT partnered with Fly By Jing to create a chef-crafted salad featuring Original Sichuan Chili Crisp. In May 2025, MIXT became the Official Salad Partner of the Golden State Valkyries, releasing a limited-time salad for the kickoff of their inaugural season. [9]

Digital ordering

In 2020, MIXT launched a mobile application enabling customers to place orders in advance for pickup or delivery, customize dressings, and participate in a rewards program. [15]

References

  1. MacVean, Mary [https://web.archive.org/web/20101025085113/http://www.latimes.com/features/food/la-fo-sustain-20100311,0,794590,full.story "Restaurants get a little greener"] LA Times
  2. Ekiel, Erika (October 19, 2015). "Leslie Silverglide: You Have to Embrace Ambiguity and Love Suspense". Stanford Graduate School of Business. Retrieved August 21, 2025.
  3. Hoffman, Ethan (September 3, 2010). "How Green Is Your Salad?". Johns Hopkins Magazine. Johns Hopkins University. Retrieved August 21, 2025.
  4. Schuler, Kathy (January 2017). "Eco-Entrepreneur Sees Green". Johns Hopkins Engineering Magazine. Johns Hopkins University. Retrieved August 21, 2025.
  5. [http://www.sbs.ox.ac.uk/Documents/bao/BusinessatOxfordWinter2009.pdf "Green Cuisine"] Archived 2011-08-07 at the Wayback Machine Business at Oxford
  6. Schuler, Kathy (January 2017). "Eco-Entrepreneur Sees Green". Johns Hopkins Engineering Magazine. Johns Hopkins University. Retrieved August 21, 2025.
  7. "Split and Mixt rebrands set the stage for growth". Restaurant Hospitality. April 12, 2016. Retrieved August 21, 2025.
  8. "Trendy San Francisco salad restaurant MIXT opens in Uptown Dallas". CultureMap Dallas. March 1, 2019. Retrieved August 21, 2025.
  9. 1 2 3 "Custom salad chains go west as new concepts sprout in California market". Nation’s Restaurant News. June 9, 2017. Retrieved August 21, 2025.
  10. "The 40/40 List: America's Hottest Startup Fast Casuals". QSR Magazine. March 2012. Retrieved August 21, 2025.
  11. Elliott, Farley (June 15, 2023). "Salad days: L.A.'s salad chains, ranked". Los Angeles Times. Retrieved August 21, 2025.
  12. "Certified for Good". Mixt.com. September 2018. Retrieved August 21, 2025.
  13. "Mixt Greens". B Lab. B Corporation. Retrieved August 21, 2025.
  14. "Seriously, Crave a Bowl". Mixt.com. October 2023. Retrieved August 21, 2025.
  15. "You Are Heard: The MIXT App, Designed With You in Mind". Mixt.com. July 2023. Retrieved August 21, 2025.