Mixt Greens

Last updated

Mixt
Restaurant information
LocationCalifornia, United States

MIXT (previously Mixt Greens) is an American fast-casual restaurant chain that specializes in salads, warm bowls, and sandwiches prepared with seasonal and locally-sourced ingredients. The company was founded in 2006 in San Francisco by entrepreneur Leslie Silverglide, [1] [2] [3] [4] and her husband David Silverglide, a technology executive. [5] MIXT operates locations in the San Francisco Bay Area, Los Angeles, and Dallas.

Contents

History

MIXT was founded in 2006 by Leslie and David Silverglide, who opened the first location in San Francisco’s Financial District. [6] The restaurant gained early attention for its focus on sustainable sourcing and health-conscious dining, helping define the emerging fast-casual movement in the Bay Area.

In 2016, the company rebranded from Mixt Greens to MIXT, reflecting a broadened menu and a goal of regional expansion. [7] The chain soon extended beyond the Bay Area, opening restaurants in Southern California and Texas, including locations in Santa Monica, Silver Lake, Miracle Mile, and Dallas’s Uptown district. [8]

Within the Bay Area, MIXT expanded into both urban and suburban markets. In 2019, the company opened a restaurant at City Center Bishop Ranch in San Ramon, part of a wave of San Francisco-based restaurants moving into growing suburban destinations. [9] In 2022, MIXT opened its first North Bay location in Mill Valley, reflecting continued interest in health- and sustainability-focused dining among Marin County residents. [10] The brand also opened a location in San Francisco’s Inner Sunset neighborhood, joining a group of new restaurants that contributed to the area’s recent culinary growth. [11]

MIXT’s origins in San Francisco connect the brand to a downtown that has experienced significant economic change. A December 2022 New York Times article described downtown San Francisco as “perhaps the most deserted major downtown in America,” noting that office-building occupancy had fallen to roughly 40 percent of pre-pandemic levels, with vacancy rates climbing sharply. [12] These conditions illustrate the evolving landscape in which MIXT was founded and continues to operate.

Concept and operations

MIXT operates in the fast-casual segment by combining fine-dining quality with quick-service convenience. It appeared on QSR Magazine’s list of “America’s Hottest Startup Fast Casuals.” [13]

In 2023, MIXT was rated the best salad chain in Los Angeles by the Los Angeles Times. [14]

Guests can select from preset, chef-crafted menu items or “design your own” meals with locally sourced ingredients. Seasonal salads and bowls rotate throughout the year, and ingredients—from produce to proteins—are prepared in-house daily.

Sustainability

The company is a Certified B Corporation, receiving certification in August 2018. [15] [16] As a B-Corporation, MIXT meets higher standards of social and environmental performance, transparency, and accountability, and has implemented initiatives such as compostable packaging and energy-efficient restaurant design.

MIXT offers chef-designed salads, warm bowls, and sandwiches, along with a “design your own” option with over 80 fresh, seasonal ingredients. The menu rotates seasonally.

In 2023, MIXT partnered with Bachan's, a Japanese barbecue sauce brand, to offer a limited-time warm bowl featuring Bachan’s Original Japanese Barbecue Sauce. [17] In 2024, MIXT partnered with Fly By Jing to create a chef-crafted salad featuring Original Sichuan Chili Crisp. In May 2025, MIXT became the Official Salad Partner of the Golden State Valkyries, releasing a limited-time salad for the kickoff of their inaugural season. [18]

Digital ordering

In 2020, MIXT launched a mobile application enabling customers to place orders in advance for pickup or delivery, customize dressings, and participate in a rewards program. [19]

References

  1. MacVean, Mary "Restaurants get a little greener" LA Times
  2. Ekiel, Erika (October 19, 2015). "Leslie Silverglide: You Have to Embrace Ambiguity and Love Suspense". Stanford Graduate School of Business. Retrieved August 21, 2025.
  3. Hoffman, Ethan (September 3, 2010). "How Green Is Your Salad?". Johns Hopkins Magazine. Johns Hopkins University. Retrieved August 21, 2025.
  4. Schuler, Kathy (January 2017). "Eco-Entrepreneur Sees Green". Johns Hopkins Engineering Magazine. Johns Hopkins University. Retrieved August 21, 2025.
  5. "Green Cuisine" Archived 2011-08-07 at the Wayback Machine Business at Oxford
  6. MIXT – Official Website
  7. "Mixt Greens Rebrands to MIXT". Fast Casual. 2016. Retrieved October 22, 2025.
  8. "Mixt Expands to Southern California and Texas". QSR Magazine. 2019. Retrieved October 22, 2025.
  9. Yadegaran, Jessica (October 2, 2025). "SF restaurants are flocking to a growing Bay Area suburb. Business is so different". SFGATE. Retrieved October 22, 2025.
  10. Richards, Dan (July 19, 2022). "Mixt puts salads on the table in Mill Valley". Marin Independent Journal. Retrieved October 22, 2025.
  11. Guerrero, Tessa (April 2024). "This quiet SF neighborhood is now bustling with new restaurants". SFGATE. Retrieved October 22, 2025.
  12. Dougherty, Conor; Goldberg, Emma (December 17, 2022). "What Comes Next for the Most Empty Downtown in America". The New York Times. Retrieved October 22, 2025.
  13. "The 40/40 List: America's Hottest Startup Fast Casuals". QSR Magazine. March 2012. Retrieved August 21, 2025.
  14. Elliott, Farley (June 15, 2023). "Salad days: L.A.'s salad chains, ranked". Los Angeles Times. Retrieved August 21, 2025.
  15. "Certified for Good". Mixt.com. September 2018. Retrieved August 21, 2025.
  16. "Mixt Greens". B Lab. B Corporation. Retrieved August 21, 2025.
  17. "Seriously, Crave a Bowl". Mixt.com. October 2023. Retrieved August 21, 2025.
  18. "Custom salad chains go west as new concepts sprout in California market". Nation’s Restaurant News. June 9, 2017. Retrieved August 21, 2025.
  19. "You Are Heard: The MIXT App, Designed With You in Mind". Mixt.com. July 2023. Retrieved August 21, 2025.