Lucy Yeomans is creator and founder of DREST, previously editor-in-chief of fashion website Net-a-Porter and editor of the fashion magazine Harper's Bazaar in the UK.
Yeomans graduated from the University of St Andrews in 1992 and began her writing career a year later in Paris, where she was arts editor and then editor of the English-language lifestyle monthly Boulevard. While in Paris she freelanced for publications including The Daily Telegraph and The Sunday Times . On her return to the UK in 1996 she was appointed features editor of The European newspaper, reporting on news, culture and fashion from across Europe. [1] [2]
She moved to Tatler in 1997 as features editor, becoming senior features editor less than a year later and deputy editor just a few months after that. Yeomans was appointed deputy editor of Vogue in 2000 but was offered, and accepted, the position as editor-in-chief of Harpers & Queen at lunchtime on her first day. She took up the role in November 2000. [1]
In 2006 Yeomans oversaw the successful transition of Harpers & Queen to Harper's Bazaar and in May 2007 Harper’s Bazaar picked up the top award at the PPA Awards and was named, Consumer Magazine of the Year beating Vogue, Grazia , Heat , and other titles to take the main award. She was also named in December by The Independent as one of the Media 50: Newsmakers of 2007. The newspaper wrote that Lucy Yeomans is – "one of the most glamorous and best-connected women in magazine publishing, Yeomans has completed a long journey to reposition her title, Harper's Bazaar, taking it step by step from society handbook to a fashion bible for aspirational young women."
In 2012, after 12 years as the editor of Harper's Bazaar , Yeomans became the global content director of Net-a-Porter , [3] launching firstly the company's weekly digital magazine The Edit in 2013, followed by the acclaimed global fashion bi-monthly print magazine Porter in the spring of 2014, of which she held the position editor-in-chief and oversaw the magazine's highly successful Incredible Women franchise.
In February 2019, Yeomans left Net-a-Porter to set up her own fashion and technology business. In October 2019, she announced via the Business of Fashion the launch of her innovative fashion platform called DREST.