Ludo Campbell-Reid

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Ludo Campbell-Reid
Ludo Campbell-Reid 015 (cropped).jpg
Campbell-Reid in 2016
Born1968 (age 57–58)
Hampton Court, London, England
Education Hampton School
Alma mater University of Westminster (BA, Urban Planning Studies)
Oxford Brookes University (MA, Diploma in Urban Design)
OccupationsUrban designer, planner
Years active1992–present
Employer(s) City of Melbourne (current)
Formerly Auckland Council, City of Wyndham, Suburban Rail Loop Authority
Known forAuckland Council Design Champion (2006–2019)

Ludo Campbell-Reid is an urban designer and a former competitive rower. [1] He is most well known for being Auckland City's first "urban design champion." [2]

Contents

Early life

Campbell-Reid was born to an English father and a South African mother in Hampton Court, southwest London, in 1968. [3] He was educated at Hampton School. [4] He graduated from the University of Westminster in London with a BA with Honours in urban planning studies, then completed a MA and Diploma in urban design at Oxford Brookes University. [3]

Rowing

Campbell-Reid represented Great Britain at the 1986 World Rowing Junior Championships in Račice, Czechoslovakia. [3] He also designed rowing boats for a short time, including the boat used by Steve Redgrave to win his fifth gold medal at the 2000 Sydney Olympics. [3]

Career

Cambell-Reid has been described as "equal parts planner, preacher and snake oil peddler" and in an interview from 2017 suggests that his main role is as an advisor convincing decision makers that "good design matters." [5]

Early career

Campbell-Reid's urban design career began working on Cape Town's bid to host the 2004 Olympic Games and South Africa's first ski resort before moving back to London in 1997, working briefly at Tibbalds Planning & Urban Design, Tower Hamlets Borough in east London, and designing yachts. [6]

Campbell-Reid moved to Auckland in 2005, [7] and was appointed the City Council's first ever Design Champion in 2006. Cambell-Reid had several success over a decade while part of the Auckland Council. [5]

Notable Auckland projects

In 2012, he and his team delivered the council's first City Centre Masterplan in 2012. In his role, Campbell-Reid says his focus was to put "people first" with the creation of shared spaces in the city, [8] [7] including the redevelopment of Wynyard and Britomart, the 2015 redevelopment of Fort Street, [8] and the Lightpath – Te Ara I Whiti project. [9] [10]

In 2018, he was the architect of Auckland Council's "Access for Everyone" plan, from which the council's planning committee unanimously supported a trial to pedestrianize parts of the central city. [11] Some of his projects attracted controversy, including criticism from mayoral candidate John Tamihere in 2019. [10]

Post Auckland

Ludo Campbell-Reid resigned from Auckland Council in October 2019, [10] and went to the City of Wyndham in early 2020, where he was for two years. Afterwards, he was at the Suburban Rail Loop Authority for two years, before joining the executive leadership team at the City of Melbourne. [12] [13]

References

  1. ↑ Byrt, Anthony (29 March 2017). "Ludo Campbell-Reid, the design champion with an unshakeable faith in Auckland". Noted . Retrieved 30 March 2017.
  2. ↑ "Action man: Ludo Campbell-Reid". Architecture Now. Retrieved 26 January 2026.
  3. 1 2 3 4 Orsman, Bernard (17 June 2006). "Englishman with designs on Auckland city". The New Zealand Herald . Archived from the original on 29 September 2007. Retrieved 15 October 2011.
  4. ↑ "Ludo Campbell-Reid OH (1987)". The Hamptonian. Hampton School. January 2020. pp. 10–11. Retrieved 25 June 2025.
  5. 1 2 Noted. "Ludo Campbell-Reid, the design champion with an unshakeable faith in Auckland - Paperboy". Noted. Archived from the original on 31 March 2017. Retrieved 26 January 2026.
  6. ↑ "Englishman with designs on Auckland city - 17 Jun 2006 - NZ Herald: New Zealand National news". www.nzherald.co.nz. Archived from the original on 29 September 2007. Retrieved 26 January 2026.
  7. 1 2 Harkness, Amanda (31 January 2020). "Action man: Ludo Campbell-Reid". Architecture New Zealand (1).
  8. 1 2 Lin, Tao (23 September 2015). "Ludo Campbell-Reid's people-friendly design helping Auckland find its identity". Stuff . Retrieved 19 August 2025.
  9. ↑ "Auckland Design Champion to leave council". Auckland Council . 1 October 2019.
  10. 1 2 3 Niall, Todd (1 October 2019). "Auckland's urban design 'champion' Ludo Campbell-Reid quits council". Stuff . Retrieved 19 August 2025.
  11. ↑ "Ludo Campbell-Reid: explaining Access for Everyone in Auckland CBD". Radio NZ . 2 December 2018. Retrieved 19 August 2025.
  12. ↑ "Ludo Campbell-Reid". Good Design Australia . Retrieved 25 June 2025.
  13. ↑ "Leadership and structure". City of Melbourne . Retrieved 25 June 2025.
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