Luther Burbank Rose Parade and Festival

Last updated
Luther Burbank Rose Parade and Festival
StatusActive
Inaugurated1894 (1894)
Website www.roseparadefestival.com

The Luther Burbank Rose Parade and Festival is an annual festival held in Santa Rosa, California celebrating Luther Burbank and his contribution to the world through a series of events. This festival has undergone changes throughout the years but has always included activities for all ages, and is now held on the third Saturday of May. In 1994 the parade became a tax-exempt corporation, no longer run by other civic organizations. It has an annual budget of around $100,000.00 to produce the parade and festival. [1] This is achieved through grants, donations and entrance/vendor fees. [1] The parade now centers on a theme that changes each year, allowing for the incorporation of new activities, displays and floats.

Contents

History

Founding

The Rose Parade began in 1894, [2] then called the Rose Carnival, with the help of Thomas Patrick Keegan, to celebrate the landscape Sonoma County. [3] Keegan was a city engineer and clothier in Santa Rosa. He “conceived the moving exhibit of community pride and creativity” [4] many years ago. Brian Keegan, a descendant of Thomas Patrick Keegan, was President of the Rose Parade and Festival board a few years ago. He sought to continue the legacy of his ancestor in bringing civic pride to the community. [4] Brian Keegan still currently serves on the board. [1]

In the early 1900s, the parade and festival was organized by the collaboration of the Chamber of Commerce and other civic organizations. In typical parade fashion, the participants included various groups atop ornately ordained floats, automobiles, marching bands and note-worthy community members. The floats in the procession included various species of flowers, not just roses. Unlike in present day, the event was not seen as a casual affair. Patrons and spectators alike dressed lavishly to attend the parade and festival. [5] The parade and festival was seen as an event of the season in which people came from all around to engage in the rich display of natural beauty of Sonoma County.

Revival

The parade did not take place for the years spanning the World Wars. It began anew in the 1950s when the Junior Chamber of Commerce undertook the task of organizing it once again. It is then that the parade was renamed in honor of Luther Burbank. [1] After the long reprieve in the 1930s and 1940s, the organizers of the celebration took to inviting well-known figures to participate in the parade as Grand Marshals. One such person was Charles Schulz, giving a Peanuts flavor to the parade and carnival on that year. Others include government officials, local heroes, veterans and business owners. [1] These prominent individuals served to help promote the parade and festival in sphere's outside the Santa Rosa locale.

Throughout the twentieth century, floats were designed to reflect popular culture at the time. Floats featuring baseball, women's solidarity, peace, pioneering, etc., were all present to promote the issues and interests of the times. [6] Events often included foot and auto races, baby contests, and the like. [7] 1909 marked an unprecedented project for the parade: a nighttime affair with lighted floats. It was an impressive undertaking in which “floats med lavish use of lighted designs and the parade included one float lighted by means of an electric trolley attached to the car line.” [3] In light of the turbulent political times of the 1960s, a less jovial air was involved in the displays. In 1967 Ray Smith of The Press Democrat wrote, “Missing from this parade was laughter. There were no firemen in red pajamas squirting water, or clowns … In brief: there was no comedy in the units entered in the comical feature and miscellaneous category.” [8] This was not the typical aura of the affair – most years are met with celebration and excitement from all involved.

Modern times

In recent years, the parade has claimed close to a quarter million people in attendance per year. It often includes close to 4,000 volunteers. [1] There is now a more regimented protocol for entrance into the parade, including a rule that states at least one rose must be seen by the judges or a point penalty will be incurred [1] These rules are established in order to maintain safety and create a level evaluation platform for all entries. There are several categories in which to enter, with awards including: best entry using local history, best use of recycled material, best use of roses, best use of theme and several placement awards for various categories. The Rose Parade and Festival offers over $4,000 worth of awards to winners. [1] The clowns in the parade are local business owners and community members that have made significant contributions to the organization. They call themselves the “Distinguished Clown Corps.” These individuals are trained by a professional clown in order to properly entertain the crowds. [1] The dedication of community leaders to the Rose Parade and Festival serves to show the importance of the event to civic pride.

Currently the parade route centers on the Luther Burbank Home and Gardens, winds down 4th Street and Mendocino Avenue to end near 1st Street. The festival takes place at Juilliard Park after the parade and includes much music, games, food and frivolity. It is also in this place that the award ceremony commences. [1] In light of the recent economic decline, the festival has downsized from a three-day affair to that of only one.

There was no parade in 2020.

Characteristics

The parade was always preceded by a gala, the Coronation Ball, in which a queen and royal court were selected to reign over the events of the weekend. This affair included a lavish orchestra, accompanied by much dancing. The “royal robes” were designed by a well-known clothier in San Francisco. A throne was erected in a pavilion in which the royal court sat to oversee the festivities. This pergola kept true to the flower theme by having “heavy pillars supporting the canopy of trailing vines and intermingling roses.” [5]

In 1910, part of the festivities included a dedication of the new court house in Santa Rosa, overseen by the Queen of the Rose Parade. [9] In later years, events would include sports competitions, fireworks, bicycle races and carnival games. [1] Events began to stretch across the city, with golf tournaments, sailing contests, children's entertainment and dance competitions. [10] On the 100th anniversary of the parade, a more fair-like atmosphere was introduced to the agenda. This included carnival games and other fun activities in which children could participate. [1] More recently, cooking competitions and other theme-based activities have been worked into the agenda. [11]

Related Research Articles

<span class="mw-page-title-main">Parade</span> Procession, esp. celebratory, of people

A parade is a procession of people, usually organized along a street, often in costume, and often accompanied by marching bands, floats, or sometimes large balloons. Parades are held for a wide range of reasons, but are usually celebrations of some kind.

<span class="mw-page-title-main">Carnival</span> Egyptian festive season that occurs before the liturgical season of Lent

Carnival is a Western Christian festive season that occurs before the liturgical season of Lent. The main events typically occur during February or early March, during the period historically known as Shrovetide. Carnival typically involves public celebrations, including events such as parades, public street parties and other entertainments, combining some elements of a circus. Elaborate costumes and masks allow people to set aside their everyday individuality and experience a heightened sense of social unity. Participants often indulge in excessive consumption of alcohol, meat, and other foods that will be forgone during upcoming Lent. Traditionally, butter, milk, and other animal products were not consumed "excessively", rather, their stock was fully consumed during Shrovetide as to reduce waste. This festival is known for being a time of great indulgence before Lent, with drinking, overeating, and various other activities of indulgence being performed. For example, pancakes, donuts, and other desserts are prepared and eaten for a final time. During Lent, lacticinia and animal products are eaten less, and individuals make a Lenten sacrifice, thus giving up a certain object or activity of desire.

<span class="mw-page-title-main">Santa Rosa, California</span> City in California, United States

Santa Rosa is a city in and the county seat of Sonoma County, in the North Bay region of the Bay Area in California. Its population as of the 2020 census was 178,127. It is the largest city in California's Wine Country and Redwood Coast. It is the fifth most populous city in the Bay Area after San Jose, San Francisco, Oakland, and Fremont; and the 25th-most populous city in California.

<span class="mw-page-title-main">Notting Hill Carnival</span> Annual street festival in London

The Notting Hill Carnival is an annual Caribbean Carnival event that has taken place in London since 1966 on the streets of the Notting Hill area of Kensington, over the August Bank Holiday weekend.

<span class="mw-page-title-main">Toronto Santa Claus Parade</span> Parade in Toronto, Ontario, Canada

The Toronto Santa Claus Parade, also branded as The Original Santa Claus Parade, is a Santa Claus parade held annually on the third Sunday of November in Toronto, Ontario, Canada.

<span class="mw-page-title-main">Mardi Gras in New Orleans</span> Annual carnival celebration in New Orleans, Louisiana

The holiday of Mardi Gras is celebrated in southern Louisiana, including the city of New Orleans. Celebrations are concentrated for about two weeks before and through Shrove Tuesday, the day before Ash Wednesday. Mardi Gras is French for Fat Tuesday, but the season actually begins on King's Day, January 6, and extends until midnight before Ash Wednesday. Club, or Krewe, balls start soon after, though most are extremely private, with their Kings and Queens coming from wealthy old families and their courts consisting of the season's debutantes. Most of the high society Krewes do not stage parades. As Fat Tuesday gets nearer, the parades start in earnest. Usually there is one major parade each day ; many days have several large parades. The largest and most elaborate parades take place the last five days of the Mardi Gras season. In the final week, many events occur throughout New Orleans and surrounding communities, including parades and balls.

<span class="mw-page-title-main">Moomba Festival</span> Labour Day festival in Melbourne, Australia

Moomba is held annually in Melbourne, Australia. Run by the City of Melbourne, it is Australia's largest free community festival. The Melburnian tradition is celebrated over four days, incorporating the Labour Day long weekend, from Friday to the second Monday in March. Moomba is culturally important to Melbourne, having been celebrated since 1955, and regularly attracts up to a million people, with a record attendance of 3.8 million set in 2018.

<span class="mw-page-title-main">Portland Rose Festival</span> Annual festival in Portland, Oregon

The Portland Rose Festival is an annual civic festival held during the month of June in Portland, Oregon. It is organized by the volunteer non-profit Portland Rose Festival Foundation with the purpose of promoting the Portland region. It includes three separate parades, along with a number of other activities.

<span class="mw-page-title-main">Float (parade)</span> Decorated platform which is a component of many festive parades

A float is a decorated platform, either built on a vehicle like a truck or towed behind one, which is a component of many festive parades, such as those of Carnival in Rio de Janeiro, the Carnival in São Paulo, the Carnival of Viareggio, the Maltese Carnival, the Macy's Thanksgiving Day Parade, the Key West Fantasy Fest parade, the Mardi Gras in New Orleans, the 500 Festival Parade in Indianapolis, the United States Presidential Inaugural Parade, and the Tournament of Roses Parade. For the latter event, floats are decorated entirely in flowers or other plant material.

<span class="mw-page-title-main">Samba school</span> Dancing, marching, and drumming club

A samba school is a dancing, marching, and drumming club. They practice and often perform in a huge square-compounds and are devoted to practicing and exhibiting samba, an Afro-Brazilian dance and drumming style. Although the word "school" is in the name, samba schools do not offer instruction in a formal setting. Samba schools have a strong community basis and are traditionally associated with a particular neighborhood. They are often seen to affirm the cultural validity of the Afro-Brazilian heritage in contrast to the mainstream education system, and have evolved often in contrast to authoritarian development. The phrase "escola de samba" is popularly held to derive from the schoolyard location of the first group's early rehearsals. In Rio de Janeiro especially, they are mostly associated with poor neighborhoods ("favelas"). Samba and the samba school can be deeply interwoven with the daily lives of the shanty-town dwellers. Throughout the year the samba schools have various happenings and events, most important of which are rehearsals for the main event which is the yearly carnival parade. Each of the main schools spend many months each year designing the theme, holding a competition for their song, building the floats and rehearsing. It is overseen by a carnavalesco or carnival director. From 2005, some fourteen of the top samba schools in Rio have used a specially designed warehouse complex, the size of ten football pitches, called Samba City to build and house the elaborate floats. Each school's parade may consist of about 3,000 performers or more, and the preparations, especially producing the many different costumes, provide work for thousands of the poorest in Brazilian society. The resulting competition is a major economic and media event, with tens of thousands in the live audience and screened live to millions across South America.

<span class="mw-page-title-main">Luther Burbank Home and Gardens</span> Historic house in California, United States

Luther Burbank Home and Gardens is a city park containing the former home, greenhouse, gardens, and grave of noted American horticulturist Luther Burbank (1849-1926). It is located at the intersection of Santa Rosa Avenue and Sonoma Avenue in Santa Rosa, California, in the United States. The park is open daily without charge; a fee is charged for guided tours. It is designated as a National Historic Landmark as well as a California Historical Landmark (#234).

<span class="mw-page-title-main">Nisei Week</span>

Nisei Week is an annual festival celebrating Japanese American (JA) culture and history in Little Tokyo, Los Angeles. Nisei means 2nd generation in Japanese, describing the first American born Japanese, a group which the seven-day festival was originally meant to attract. Though named for the Nisei generation, Nisei Week is no longer targeted at Niseis, nor is the festival still contained within a week. Nisei Week Foundation president for 2006, Michelle Suzuki, described the festival as "the opportunity for people of all backgrounds to celebrate Japanese heritage and culture".

<span class="mw-page-title-main">Flower parade</span>

A flower parade is a parade in which the floats, vehicles, boats, participants, animals and other things are decorated or covered in flowers. Often there are other elements like marching bands and people in costumes. Flower parades are held in several countries, many of which celebrate the forthcoming of the seasons. The oldest flower parade dates back to the 1800s.

<span class="mw-page-title-main">Luther Burbank</span> American botanist and horticulturist (1849–1926)

Luther Burbank was an American botanist, horticulturist and pioneer in agricultural science. He developed more than 800 strains and varieties of plants over his 55-year career. Burbank's varied creations included fruits, flowers, grains, grasses, and vegetables. He developed a spineless cactus and the plumcot.

<span class="mw-page-title-main">Mardi Gras in the United States</span> Celebration

Mardi Gras in the United States is not observed nationally across the country, largely due to the country's Protestant and Anglo-Saxon roots. Mardi Gras and Carnival are mostly Catholic holidays, while the United States has a Protestant-majority population. However, a number of cities and regions in the U.S. have notable Mardi Gras or Carnival celebrations. Most of these places trace their Mardi Gras celebrations to French, Spanish, and other Catholic colonial influences on the settlements over their history. The earliest Carnival celebration in North America occurred at a place on the west bank of the Mississippi River about 60 miles (97 km) downriver from where New Orleans is today; this Mardi Gras on March 3, 1699, and in honor of this holiday, Pierre Le Moyne, Sieur d'Iberville, a 38-year-old French Canadian, named the spot Point du Mardi Gras near Fort Jackson. The earliest organized Carnival celebrations occurred in Mobile, then the capitol of French Louisiana known as Fort Louis de la Mobile, where in 1704 the first known Carnival secret society. In 1856, six Mobile natives established the first secret society, or krewe, in New Orleans, the Mistick Krewe of Comus. Former French and Spanish colonies such as Pensacola, Biloxi, and settlements along the Gulf Coast all followed suit in incorporating Carnival into their annual celebrations, which today have developed either separate traditions or variations of them from one another. In addition, modern activities generally vary from city to city across the U.S.

<span class="mw-page-title-main">Luther Burbank Center for the Arts</span> Performing arts venue in Santa Rosa, California

The Luther Burbank Center for the Arts, and previously known as the Wells Fargo Center for the Arts from March 2005 to March 2016) is a performance venue located just north of Santa Rosa, California, near U.S. 101. The facility is owned and operated by the Luther Burbank Memorial Foundation, a non-profit arts organization established in 1979.

Carnival in Mexico is celebrated by about 225 communities in various ways, with the largest and best known modern celebrations occurring in Mazatlán and the city of Veracruz.

<span class="mw-page-title-main">Tri-State Music Festival</span>

The Tri-State Music Festival is an annual festival in Enid, Oklahoma since 1932. It is named for the three original participating states, Oklahoma, Kansas, and Texas.

The Higalaay Festival is a patronal festival held each year in Cagayan de Oro, Philippines, every 28th day of August, celebrating the feast day of St. Augustine – patron saint of the city.

Gaye Theresa LeBaron is an American newspaper columnist, author, teacher, and local historian of Sonoma County, California. She wrote more than 8,000 columns for The Press Democrat from 1961 until her semi-retirement in 2001. She also co-authored two books on the history of Santa Rosa, California.

References

  1. 1 2 3 4 5 6 7 8 9 10 11 12 "Home – Luther Burbank Rose Parade & Festival". Roseparadefestival.com. 2013-05-18. Retrieved 2013-09-29.
  2. "119th Annual Luther Burbank Rose Parade & Festival". SFGate. Archived from the original on 15 June 2013. Retrieved 13 May 2013.
  3. 1 2 The Press Democrat, Rose Festival Section, May 1, 1951
  4. 1 2 The Press Democrat, November 7, 2010
  5. 1 2 The Press Democrat, May 17, 1908
  6. The Press Democrat, May 8, 1915
  7. The Press Democrat, May 17, 1908.
  8. The Press Democrat, May 21, 1967
  9. The Press Democrat, May 6, 1910.
  10. The Press Democrat, May 12, 1974
  11. The Press Democrat, May 20, 2011

Specific citations