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Luther Burbank Rose Parade and Festival | |
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Status | Active |
Inaugurated | 1894 |
Website | www |
The Luther Burbank Rose Parade and Festival is an annual festival held in Santa Rosa, California celebrating Luther Burbank and his contribution to the world through a series of events. This festival has undergone changes throughout the years but has always included activities for all ages, and is now held on the third Saturday of May. In 1994 the parade became a tax-exempt corporation, no longer run by other civic organizations. It has an annual budget of around $100,000.00 to produce the parade and festival. [1] This is achieved through grants, donations and entrance/vendor fees. [1] The parade now centers on a theme that changes each year, allowing for the incorporation of new activities, displays and floats.
The Rose Parade began in 1894, [2] then called the Rose Carnival, with the help of Thomas Patrick Keegan, to celebrate the landscape Sonoma County. [3] Keegan was a city engineer and clothier in Santa Rosa. He “conceived the moving exhibit of community pride and creativity” [4] many years ago. Brian Keegan, a descendant of Thomas Patrick Keegan, was President of the Rose Parade and Festival board a few years ago. He sought to continue the legacy of his ancestor in bringing civic pride to the community. [4] Brian Keegan still currently serves on the board. [1]
In the early 1900s, the parade and festival was organized by the collaboration of the Chamber of Commerce and other civic organizations. In typical parade fashion, the participants included various groups atop ornately ordained floats, automobiles, marching bands and note-worthy community members. The floats in the procession included various species of flowers, not just roses. Unlike in present day, the event was not seen as a casual affair. Patrons and spectators alike dressed lavishly to attend the parade and festival. [5] The parade and festival was seen as an event of the season in which people came from all around to engage in the rich display of natural beauty of Sonoma County.
The parade did not take place for the years spanning through the World Wars. It began anew in the 1950s when the Junior Chamber of Commerce undertook the task of organizing it once again. It is then that the parade was renamed in honor of Luther Burbank. [1] After the long reprieve in the 1930s and 1940s, the organizers of the celebration took to inviting well-known figures to participate in the parade as Grand Marshals. One such person was Charles Schulz, giving a Peanuts flavor to the parade and carnival on that year. Others include government officials, local heroes, veterans and business owners. [1] These prominent individuals served to help promote the parade and festival in sphere's outside the Santa Rosa locale.
Throughout the twentieth century, floats were designed to reflect popular culture at the time. Floats featuring baseball, women's solidarity, peace, pioneering, etc., were all present to promote the issues and interests of the times. [6] Events often included foot and auto races, baby contests, and the like. [7] 1909 marked an unprecedented project for the parade: a nighttime affair with lighted floats. It was an impressive undertaking in which “floats med lavish use of lighted designs and the parade included one float lighted by means of an electric trolley attached to the car line.” [3] In light of the turbulent political times of the 1960s, a less jovial air was involved in the displays. In 1967 Ray Smith of The Press Democrat wrote, “Missing from this parade was laughter. There were no firemen in red pajamas squirting water, or clowns … In brief: there was no comedy in the units entered in the comical feature and miscellaneous category.” [8] This was not the typical aura of the affair – most years are met with celebration and excitement from all involved.
In recent years, the parade has claimed close to a quarter million people in attendance per year. It often includes close to 4,000 volunteers. [1] There is now a more regimented protocol for entrance into the parade, including a rule that states at least one rose must be seen by the judges or a point penalty will be incurred [1] These rules are established in order to maintain safety and create a level evaluation platform for all entries. There are several categories in which to enter, with awards including: best entry using local history, best use of recycled material, best use of roses, best use of theme and several placement awards for various categories. The Rose Parade and Festival offers over $4,000 worth of awards to winners. [1] The clowns in the parade are local business owners and community members that have made significant contributions to the organization. They call themselves the “Distinguished Clown Corps.” These individuals are trained by a professional clown in order to properly entertain the crowds. [1] The dedication of community leaders to the Rose Parade and Festival serves to show the importance of the event to civic pride.
In the past, the parade route centered on the Luther Burbank Home and Gardens, winds down 4th Street and Mendocino Avenue to end near 1st Street. The festival takes place at Juilliard Park after the parade and includes much music, games, food and frivolity. It is also in this place that the award ceremony commences. [1] In light of the recent economic decline, the festival has downsized from a three-day affair to that of only one.
The 2024 Parade & Festival, the first since 2019, will be held on May 18, 2024 starting at 10am. The one day event features a 1/2 mile long parade on 4th Street from Hope to B, centering around Old Courthouse Square. Nearly 80 community groups will participate.
The festival has been significantly expanded to include many free activities for families as well as critical resources like a diaper changing and nursing station. The festival will have fun contests for the community to participate in and have a diverse array of performers that represent Sonoma County.
The parade was always preceded by a gala, the Coronation Ball, in which a queen and royal court were selected to reign over the events of the weekend. This affair included a lavish orchestra, accompanied by much dancing. The “royal robes” were designed by a well-known clothier in San Francisco. A throne was erected in a pavilion in which the royal court sat to oversee the festivities. This pergola kept true to the flower theme by having “heavy pillars supporting the canopy of trailing vines and intermingling roses.” [5]
In 1910, part of the festivities included a dedication of the new court house in Santa Rosa, overseen by the Queen of the Rose Parade. [9] In later years, events would include sports competitions, fireworks, bicycle races and carnival games. [1] Events began to stretch across the city, with golf tournaments, sailing contests, children's entertainment and dance competitions. [10] On the 100th anniversary of the parade, a more fair-like atmosphere was introduced to the agenda. This included carnival games and other fun activities in which children could participate. [1] More recently, cooking competitions and other theme-based activities have been worked into the agenda. [11]
A parade is a procession of people, usually organized along a street, often in costume, and often accompanied by marching bands, floats, or sometimes large balloons. Parades are held for a wide range of reasons, but are usually some variety of celebration.
Carnival or Shrovetide is a festive season that occurs at the close of the Christian pre-Lenten period, consisting of Quinquagesima or Shrove Sunday, Shrove Monday, and Shrove Tuesday or Mardi Gras.
Santa Rosa is a city in and the county seat of Sonoma County, in the North Bay region of the Bay Area in California. Its population as of the 2020 census was 178,127. It is the largest city in California's Wine Country and Redwood Coast. It is the fifth most populous city in the Bay Area after San Jose, San Francisco, Oakland, and Fremont; and the 25th-most populous city in California.
Windsor is an incorporated town in Sonoma County, California, United States. The town is 9 miles north of Santa Rosa and 63 miles north of San Francisco. The population was 26,344 as of the 2020 census.
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The Portland Rose Festival is an annual civic festival held during the month of June in Portland, Oregon. It is organized by the volunteer non-profit Portland Rose Festival Foundation with the purpose of promoting the Portland region. It includes three separate parades, along with a number of other activities.
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The Lytton Band of Pomo Indians is a federally recognized tribe of Pomo Native Americans. They were recognized in the late 1980s, as lineal descendants of the two families who lived at the Lytton Rancheria in Healdsburg, California from 1937 to about 1960. The tribe now has around 275 enrolled members. It has a casino in San Pablo, California, and has proposed to build housing for tribe members, plus a winery and a hotel, just west of Windsor, California, in Sonoma County.
The Carnival in Rio de Janeiro is a festival held every year before Lent; it is considered the biggest carnival in the world, with two million people per day on the streets. The first Carnival festival in Rio occurred in 1723.
Luther Burbank Home and Gardens is a city park containing the former home, greenhouse, gardens, and grave of noted American horticulturist Luther Burbank (1849-1926). It is located at the intersection of Santa Rosa Avenue and Sonoma Avenue in Santa Rosa, California, in the United States. The park is open daily without charge; a fee is charged for guided tours. It is designated as a National Historic Landmark as well as a California Historical Landmark (#234).
Charles M. Schulz–Sonoma County Airport is a domestic airport located 7 miles (11 km) northwest of downtown Santa Rosa, California, in Sonoma County, California, United States.
Gregory Michael Sarris is the Chairman of the Federated Indians of Graton Rancheria and the current Chair of the Board of Trustees of the Smithsonian's National Museum of the American Indian. Until 2022, Sarris was the Graton Rancheria Endowed Chair in Creative Writing and Native American Studies at Sonoma State University, where he taught classes in Native American Literature, American Literature, and Creative Writing. He is also President of the Graton Economic Development Authority. Sarris is currently the Distinguished Chair Emeritus at Sonoma State University.
Luther Burbank was an American botanist, horticulturist, and pioneer in agricultural science. He developed more than 800 strains and varieties of plants over his 55-year career. Burbank's developments included those of fruits, flowers, grains, grasses, and vegetables. He developed a spineless cactus and the plumcot.
The Museum of Sonoma County, commonly known as the Sonoma County Museum, is a non-profit organization located in downtown Santa Rosa, California. Its 7th St. campus comprises the historic 1910 Santa Rosa Post Office, a contemporary art gallery, and a sculpture garden. Between the two buildings, the Museum presents 10-12 rotating exhibitions per year and maintains a permanent collection of over 18,000 objects that document the region's rich history and celebrate local artists. The historic post office is on the National Register of Historic Places.
The Luther Burbank Center for the Arts, and previously known as the Wells Fargo Center for the Arts from March 2005 to March 2016) is a performance venue located just north of Santa Rosa, California, near U.S. 101. The facility is owned and operated by the Luther Burbank Memorial Foundation, a non-profit arts organization established in 1979.
Carnival in Mexico is celebrated by about 225 communities in various ways, with the largest and best known modern celebrations occurring in Mazatlán and the city of Veracruz.
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Santa Rosa Downtown station is a Sonoma–Marin Area Rail Transit train station in Santa Rosa. It opened to SMART preview service on July 1, 2017; full commuter service commenced on August 25, 2017. It is located west of Wilson Street between 4th and 5th Streets, across the U.S. Route 101 freeway from downtown at the site of the ex-Northwestern Pacific Railroad station building. The station is the focal point of the Railroad Square Historic District, a National Register of Historic Places historic district designated in 1979.
Gaye Theresa LeBaron is an American newspaper columnist, author, teacher, and local historian of Sonoma County, California. She wrote more than 8,000 columns for The Press Democrat from 1961 until her semi-retirement in 2001. She also co-authored two books on the history of Santa Rosa, California.
The Tubbs Fire was a wildfire in Northern California during October 2017. At the time, the Tubbs Fire was the most destructive wildfire in California history, burning parts of Napa, Sonoma, and Lake counties, inflicting its greatest losses in the city of Santa Rosa. Its destructiveness was surpassed only a year later by the Camp Fire of 2018. The Tubbs Fire was one of more than a dozen large fires that broke out in early October 2017, which were simultaneously burning in eight Northern California counties, in what was called the "Northern California firestorm". By the time of its containment on October 31, the fire was estimated to have burned 36,810 acres (149 km2); at least 22 people were believed to have been killed in Sonoma County by the fire.