MVE Management

Last updated
MVE Management
IndustryEntertainment management
Founded2018;7 years ago (2018)
in London, England, United Kingdom
Headquarters
London, England and
Los Angeles, California
Key people
 Joe Sugg
Caspar Lee
Website www.mvemanagement.com

MVE Management (formerly known as Margravine Management) is a talent management company founded in 2018 by Joe Sugg and Caspar Lee in partnership with IMG. [1] [2] [3] The company was originally headquartered in London, England, and expanded to the United States in 2023. [4]

Contents

History

MVE is a joint venture with IMG and influencers Joe Sugg and Caspar Lee. [1] It was founded in 2018 under the name Margravine Management, as Sugg and Lee expressed interest in pivoting from content creation to the entertainment business. [5] It was cited to be the first company to offer talent led support in the influencer industry. [3]

In October 2019 they signed the family vlogger and musician LadBaby. [6] In September 2022 Dean Ondrus Coulson and Claudia Parrinello were appointed to oversee US operations before taking a global role from Jan 2023. In 2023, they rebranded as MVE, and opened an office in Los Angeles, California to acquire talent in the United States. [4] In July 2024, Minnie Harding was hired as UK Talent Boss, formerly at Simon Cowell's agency, YMU. [7]

Roster

The current roster of talent at MVE: [8]

References

  1. 1 2 Spangler, Todd (2018-06-08). "YouTube Stars Joe Sugg, Caspar Lee Form IMG-Backed Digital Talent Management Agency". Variety. Retrieved 2024-09-11.
  2. ↑ Innes, Molly. "YouTubers-turned-talent-managers Joe Sugg and Caspar Lee share 5 tips for creators hoping to get spotted by talent agencies". Business Insider. Retrieved 2024-09-11.
  3. 1 2 Pearce, Tilly (2018-06-07). "Joe Sugg and Caspar Lee launch new company to find the next YouTube megastar". Metro. Retrieved 2024-09-11.
  4. 1 2 Whittock, Jesse (2023-01-25). "Joe Sugg, Caspar Lee And IMG's Margravine Launches U.S. Base And Rebrands As MVE". Deadline. Retrieved 2024-09-11.
  5. ↑ Weiss, Geoff (2018-06-07). "Joe Sugg And Caspar Lee Launch 'Margravine' Talent Firm With Strategic Partner IMG". Tubefilter. Retrieved 2024-09-11.
  6. ↑ Spangler, Todd (2019-10-24). "Family Vloggers LadBaby Sign With WME, Margravine Management". Variety. Retrieved 2024-09-11.
  7. ↑ Goldbart, Max (2024-07-29). "Joe Sugg & Caspar Lee's Agency Hires UK Talent Boss". Deadline. Retrieved 2024-09-11.
  8. ↑ "MVE – Talent". www.mvemanagement.com. Retrieved 2024-09-11.
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