 | |
| Industry | Entertainment management |
|---|---|
| Founded | 2018 in London, England, United Kingdom |
| Headquarters | |
Key people | Joe Sugg Caspar Lee |
| Website | www |
MVE Management (formerly known as Margravine Management) is a talent management company founded in 2018 by Joe Sugg and Caspar Lee in partnership with IMG. [1] [2] [3] The company was originally headquartered in London, England, and expanded to the United States in 2023. [4]
MVE is a joint venture with IMG and influencers Joe Sugg and Caspar Lee. [1] It was founded in 2018 under the name Margravine Management, as Sugg and Lee expressed interest in pivoting from content creation to the entertainment business. [5] It was cited to be the first company to offer talent led support in the influencer industry. [3]
In October 2019 they signed the family vlogger and musician LadBaby. [6] In September 2022 Dean Ondrus Coulson and Claudia Parrinello were appointed to oversee US operations before taking a global role from Jan 2023. In 2023, they rebranded as MVE, and opened an office in Los Angeles, California to acquire talent in the United States. [4] In July 2024, Minnie Harding was hired as UK Talent Boss, formerly at Simon Cowell's agency, YMU. [7]
The current roster of talent at MVE: [8]
IMG, originally known as the International Management Group, is a global sports, fashion, events and media company headquartered in New York City. The company manages athletes and fashion celebrities; owns, operates and commercially represents live events; and is an independent producer and distributor of sports and entertainment media.
Endeavor Group Holdings, Inc. is an American holding company for talent and media agencies with its primary offices in Beverly Hills, California. The company was founded in April 2009 after the merger of the William Morris Agency and Endeavor Talent Agency. Endeavor represents artists in film, television, music, theater, digital media, and publishing. It also represents the NFL and NHL. Endeavor is majority owner of World Wrestling Entertainment (WWE) and the Ultimate Fighting Championship (UFC) through TKO Group. In collegiate athletics Endeavor-Learfield IMG represents The American, A10, Big 12, Conference USA, Horizon League, MAC, MEAC, OVC, SEC and WCC.
Caroline Pearce is an English athlete, sports host, model, published author, and is the presenter for BT Sport's UFC: Beyond The Octagon and reporter for Fox Sports and UFC Fight Pass. She played the character Ice in Sky One's version of Gladiators. She is currently signed to MVE Management.
Daniel Jonathan Porter is an American Internet entrepreneur. He is the founder and CEO of Overtime, a digital sports media company that is geared towards Generation Z sports fans. He was previously the Head of Digital at William Morris Endeavor, the former CEO of OMGPOP and the creator of the Draw Something mobile game. Following the sale of OMGPOP to Zynga, he was the GM of Zynga New York for one year. He also served as the first president of Teach For America.
Fullscreen, Inc. was an American entertainment company which offered software tools, services, and consultation to social media content creators and brands. It was an original multi-channel network on YouTube. It was fully acquired for $845M in 2018 by AT&T-owned Otter Media, which is now a subsidiary of Warner Bros. Discovery.
Mark Edward Fischbach, known online as Markiplier, is an American YouTuber, actor and filmmaker. One of the most popular YouTubers on the platform, he is known for his "Let's Play" videos of indie horror games. He was listed by Forbes as the third highest-paid content creator on the platform in 2022, and has won four Streamy Awards and a Golden Joystick Award. He has spun-off his YouTube fame into a media career, venturing into acting and filmmaking.
Zoë Elizabeth Sugg, also known by her online name Zoella, is an English media personality, entrepreneur and author. She began her career as a YouTuber in 2009 and has since amassed over 10 million subscribers.
Condé Nast Entertainment (CNE) is a production and distribution studio with film, television, social and online video, and virtual reality content.
Joseph Graham Sugg is an English YouTuber and actor. In 2012, he began posting videos on the YouTube channel ThatcherJoe, currently at over 7 million subscribers. In 2018, he was a finalist on the sixteenth series of Strictly Come Dancing, and in 2019, he portrayed Ogie Anhorn in the West End production of Waitress. He is the younger brother of fellow YouTuber Zoe Sugg.
Alfred Sidney Deyes is an English YouTuber, vlogger and businessman. On 4 September 2014, he released his first book, The Pointless Book. Since 2014, he has released three books in the Pointless Book series and one autobiography.
Caspar Richard George Lee is a British-South African YouTuber and investor. He was featured in Forbes 30 Under 30 in 2020 for his work in media and advertising.
Awesomeness, formerly and best known as AwesomenessTV, is an American digital media and entertainment network company owned by Viacom Digital Studios, a division of Paramount Global. Established in July 2012 by Brian Robbins and Joe Davola, the company operated a network initially focused on children’s programs, teen dramas, comedies, live events and music videos targeting adolescents and young adults.
Vessel was a commercial video service launched in early 2015 by former Hulu executives Jason Kilar and Richard Tom. Vessel was acquired by Verizon on October 26, 2016 and was closed on October 31, 2016.
The Gersh Agency is a talent and literary agency established in 1949 by Phil Gersh, based in Beverly Hills, California and New York City.
Dianne Claire Buswell is an Australian professional dancer. She is best known for her appearances on the British television show Strictly Come Dancing. After competing on Dancing with the Stars in Australia, she joined the British series in 2017, reaching the final in 2018 and 2023 with Joe Sugg and Bobby Brazier respectively. She is currently signed to Sugg's company, MVE Management.
Mark Ian Hoyle, known professionally as LadBaby, is an English YouTuber, musician, and blogger. His content focuses on his experiences as a father and is usually filmed in collaboration with his wife, Roxanne. The couple garnered the Christmas Number One on the UK Singles Chart for five consecutive years from 2018 to 2022, the most consecutive and overall for any artist, with the sausage roll-themed novelty songs "We Built This City", "I Love Sausage Rolls", "Don't Stop Me Eatin'", "Sausage Rolls for Everyone" and "Food Aid". This made them the first musical act in British history to secure five Christmas No. 1 hits, surpassing the record set by the Beatles, who had four Christmas No. 1 songs in 1963, 1964, 1965 and 1967.
PocketWatch, Inc. is a digital media studio that specializes in trying to turn young stars on YouTube into global franchises. Its offices and studio are based in Culver City, California. The company was founded in 2012 by Chris M. Williams. It is funded by Third Wave Digital in addition to other investors and angels such as Jon Landau, UTA Ventures, the venture arm of United Talent Agency (UTA), Robert Downey Jr., and Chris Jacquemin.
Cadence13 was a media company based in New York City that created, distributed, and monetized audio content, primarily podcasts. The company was founded in 2015 and was a division of Audacy, Inc. The company was helmed by chief executive officer Spencer Brown, Chief Content Officer Chris Corcoran and President John Murphy. It was a major podcasting network and has produced podcasts for actor Joseph Gordon-Levitt, reality star Lauren Conrad, journalist Neil Strauss, and author Rachel Hollis. Cadence13 had partnerships with several other companies, including Goop, Crooked Media, and Tenderfoot TV.
Night Inc. is an American digital talent management company founded in 2015 by Reed Duchscher. Through its talent management arm Night Media, the company currently manages digital creators including Kai Cenat, Hasan Piker, ZHC, The Costco Guys, Cold Ones and Safiya Nygaard. The firm previously managed MrBeast from 2018 to 2024. Since its founding, the company has expanded into venture capital investing, original programming, seed-stage investing, as well as maintaining its original talent management firm, Night Media. Duchscher is the CEO while the president since 2020 is Ezra Cooperstein, an early employee of the now-defunct Fullscreen and the former president of Rooster Teeth.
A Twink and a Redhead, also known as Grant & Ash, are an American musician and influencer duo composed of Grant Gibbs and Ashley Gill. They are known for their satirical music and content, and are currently signed to MVE Management.