IMG (company)

Last updated
Founder Mark McCormack
New York City, New York
United States
Area served
25+ countries
Key people
Ari Emanuel (co-CEO)
Patrick Whitesell (co-CEO)
Number of employees
Parent William Morris Endeavor
Divisions Events & Media
IMG Arena
IMG Academy
Joint Ventures
Art + Commerce
Miss Universe Organization

IMG, originally known as the International Management Group, is a global sports, other events and talent management company headquartered in New York City. [1] It has been owned by William Morris Endeavor and Silver Lake Partners since 2013. Trans World International (TWI) is the event company of IMG[ citation needed ].

New York City Largest city in the United States

The City of New York, usually called either New York City (NYC) or simply New York (NY), is the most populous city in the United States. With an estimated 2018 population of 8,398,748 distributed over a land area of about 302.6 square miles (784 km2), New York is also the most densely populated major city in the United States. Located at the southern tip of the state of New York, the city is the center of the New York metropolitan area, the largest metropolitan area in the world by urban landmass and one of the world's most populous megacities, with an estimated 19,979,477 people in its 2018 Metropolitan Statistical Area and 22,679,948 residents in its Combined Statistical Area. A global power city, New York City has been described as the cultural, financial, and media capital of the world, and exerts a significant impact upon commerce, entertainment, research, technology, education, politics, tourism, art, fashion, and sports. The city's fast pace has inspired the term New York minute. Home to the headquarters of the United Nations, New York is an important center for international diplomacy.

William Morris Endeavor Entertainment LLC, also known as William Morris Endeavor, is an American talent agency with offices in Beverly Hills, California, United States. The company was founded in April 2009, after the merger of the William Morris Agency and the Endeavor Agency. WME represents artists across all media platforms, specifically movies, television, music, theatre, digital and publishing. It also represents the NFL and NHL. WME also owns the Ultimate Fighting Championship and Miss Universe. The company is run by Co-CEOs Ari Emanuel and Patrick Whitesell.

Silver Lake is an American private equity firm focused on leveraged buyout and growth capital investments in technology, technology-enabled and related industries. Founded in 1999, the firm is one of the largest technology investors in the world and notable for participating in club deals. Among its investment holdings are Broadcom, Dell, Alibaba, GoDaddy, William Morris Endeavor, IMG Worldwide, Avaya, Sabre Holdings, Skype, Symantec, GLG, Seagate Technology and NASDAQ. Silver Lake is headquartered in Menlo Park with offices in San Mateo, Cupertino, New York, London, Hong Kong, Shanghai and Tokyo.



IMG was founded in 1960 in Cleveland, Ohio by Mark McCormack, an American lawyer who spotted the potential for athletes to make large incomes from endorsement in the television age; he signed professional golfers Arnold Palmer, Gary Player and Jack Nicklaus as his first clients. McCormack died in 2003. In 2004 Forstmann Little, led by Theodore J. Forstmann, acquired the company; Forstmann served as chairman and CEO until his death in late 2011.

Cleveland City in Ohio

Cleveland is a major city in the U.S. state of Ohio, and the county seat of Cuyahoga County. The city proper has a population of 385,525, making it the 51st-largest city in the United States, and the second-largest city in Ohio. Greater Cleveland is ranked as the 32nd-largest metropolitan area in the U.S., with 2,055,612 people in 2016. The city anchors the Cleveland–Akron–Canton Combined Statistical Area, which had a population of 3,515,646 in 2010 and is ranked 15th in the United States.

Ohio State of the United States of America

Ohio is a Midwestern state in the Great Lakes region of the United States. Of the fifty states, it is the 34th largest by area, the seventh most populous, and the tenth most densely populated. The state's capital and largest city is Columbus.

Mark Hume McCormack was an American lawyer, sports agent and writer. He was the founder and chairman of International Management Group, now IMG, an international management organization serving sports figures and celebrities.

In 2006, IMG Media acquired nunet AG, [2] a provider of mobile TV  services to mobile network operators around the world. Clients of nunet's mobile TV CMS currently include: Vodafone, Proximus, Vodacom, Mobilkom A1. Content distributed currently includes MTV, Fashion TV, Eurosport, and Discovery Networks.

Mobile television

Mobile television is television watched on a small handheld or mobile device. It includes pay TV service delivered via mobile phone networks or received free-to-air via terrestrial television stations. Regular broadcast standards or special mobile TV transmission formats can be used. Additional features include downloading TV programs and podcasts from the Internet and storing programming for later viewing.

A Mobile Network Operator or MNO, also known as a wireless service provider, wireless carrier, cellular company, or mobile network carrier, is a provider of wireless communications services that owns or controls all the elements necessary to sell and deliver services to an end user including radio spectrum allocation, wireless network infrastructure, back haul infrastructure, billing, customer care, provisioning computer systems and marketing and repair organizations.

Vodafone Group plc is a British multinational telecommunications conglomerate with headquarters in London and Newbury, Berkshire. It predominantly operates services in the regions of Asia, Africa, Europe, and Oceania. Among mobile operator groups globally, Vodafone ranked 4th in the number of mobile customers as of 2018.

In November 2007, IMG acquired Kentucky-based Host Communications, which had multiple business units with services ranging from sports marketing and broadcasting to the management of associations and non-profit organizations. The sports-related businesses were combined with the Collegiate Licensing Company (CLC) to form IMG College, while the association management division was renamed IMG Associations.

Kentucky State of the United States of America

Kentucky, officially the Commonwealth of Kentucky, is a state located in the east south-central region of the United States. Although styled as the "State of Kentucky" in the law creating it, (because in Kentucky's first constitution, the name state was used) Kentucky is one of four U.S. states constituted as a commonwealth. Originally a part of Virginia, in 1792 Kentucky split from it and became the 15th state to join the Union. Kentucky is the 37th most extensive and the 26th most populous of the 50 United States.

IMG College is the United States' largest collegiate sports marketing company, representing more than 200 of the nation's top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston-Salem, North Carolina, IMG College employs more than 700 people in nearly 100 offices throughout the United States.

IMG was originally headquartered in downtown Cleveland in a complex built in 1965 diagonally across the street from Erieview Tower. When the IMG Center was built, it originally housed the Cuyahoga Saving Bank, which was acquired by Charter One Bank in 1998. In 1997, IMG renovated the Cuyahoga Savings Bank Building and renamed it IMG Center. At street level they have a projection screen showing their businesses, events and clients, with images ranging from Formula One racing to professional golfers. Following the acquisition of IMG by Forstmann Little, the headquarters remained in Cleveland, Ohio, for several years until officially relocating to its new parent company's existing offices in New York, in 2010, though the IMG Center is still located on East Ninth Street in Cleveland.

Downtown Cleveland Neighborhood in Cuyahoga, Ohio, United States

Downtown Cleveland is the central business district of Cleveland, Ohio. It is the economic and symbolic center of the Cleveland-Akron-Canton, OH Combined Statistical Area.

Erieview Tower skyscraper in Cleveland, Ohio

The Erieview Tower is a skyscraper featuring elements of the International style located in downtown Cleveland, Ohio, United States. The building has 40 stories, rises to a height of 529 ft, and has 703,000 square feet (65,300 m2) of office space. It was built at a cost of $24,000,000.

The IMG Center is a modernist styled 1965-built 180 foot 16 story high-rise in downtown Cleveland's Nine-Twelve District. It sits at the prominent Cleveland intersection of East Ninth and St. Clair. The building is named after the Cleveland founded firm International Management Group or IMG. There is a "nub" on top of the building that can be seen in all directions that bears the IMG logo. The distinctive look of the building is due its use of glass in its corners in lieu of solid corner supports. At the time of its construction the building cost $7 Million dollars and was considered a fine example of modernist skyscraper construction.

On October 15, 2010, IMG acquired ISP, the multimedia rights holder for more than 50 universities based in Winston-Salem, North Carolina. As a result of the acquisition, IMG College retained ISP's former headquarters in Winston-Salem. [3]

On December 18, 2013, IMG was acquired by William Morris Endeavor and Silver Lake Partners in a $2.2 billion deal. [4] WME’s Ari Emanuel and Patrick Whitesell serve as co-CEOs with IMG and its more than 3,000 employees worldwide continuing as an independent entity.


IMG distributes over 32,000 hours of content—originating from more than 200 clients and events—to major global broadcasters annually, across all forms of media including TV, audio, fixed media, inflight and closed circuit, broadband and mobile. The company’s multimedia product offering includes production of all Channel 4 Racing broadcasts, the inCycle and Golfing World shows, while IMG also produces and distributes Sport 24, the first ever live global premium 24-hour sports channel for the airline and cruise industries, and Edge Sport HD, the 24-hour premium action sports channel. It maintains the world’s largest sports archive with more than 250,000 hours of footage and operates joint ventures with the English Premier League (Premier League Productions), PGA European Tour (European Tour Productions), Globo TV Sports (Brazilian League Productions), Associated Press (SNTV) and Asian Tour (Asian Tour Media).

IMG Academy

IMG Academy is a private educational institution located in Bradenton, Florida, and specializing in sports training. The boarding school offers an Academy program for Pre-K/Elementary, Middle & High School, and Postgraduates, as well as a year-round camp program. The 500-acre campus also serves as the training and competition venue for amateur and professional teams, the host site for a variety of events, and a hub for sports performance research and innovation. Sport programs include: baseball; golf; soccer; tennis; basketball; football; lacrosse; and track & field and cross-country.[ citation needed ]

IMG Models

IMG Models, a division of IMG Worldwide, is an international model management firm. IMG models has offices in New York City, Los Angeles, London, Milan, Paris, and Sydney. Representing female talent since its inception, as of September 12, 2012, IMG has re-launched its men's division after its dismantling in 2007. [5]


Consulting works with many corporations on marketing and sponsorship programs, and IMG's stadium and arena group works with leagues and franchises throughout the world. In Brazil, it operated heavily in the recent years along with local affiliate IMM (former IMX), serving clients involved with the FIFA 2014 World Cup and the Rio 2016 Olympic Games.[ citation needed ]


Speakers book talent for Fortune 500 companies, associations, healthcare organizations, lecture series and colleges and universities throughout the world. [6]

Joint ventures

IMG operates joint ventures with four major partners in four key emerging marketsBrazil, China, India, and Turkey. IMM (Brazil, former IMX), CC-TV IMG (China), IMG Reliance (India) and IMG Dogus (Turkey) all work to develop sports, fashion and entertainment properties in their respective territories.

IMG has also partnered with John and Chris Evert to found the Evert Tennis Academy located in Boca Raton, Florida.[ citation needed ]

In 2015, IMG and Euroleague Basketball agreed on a 10-year joint venture. Together they will manage the commercial operation, and management of all global rights covering both media and marketing of the EuroLeague (the premier competition for European professional men's basketball clubs) and its 2nd-tier competition, the EuroCup. [7]

In May 2017 it was announced that Etihad Airways would collaborate with IMG Models, on a show called Model Diaries, showcasing models in high fashion as they travel to fashion shows around the world. [8]

In July 2017 IMG lost the R&A contract to run the Open Golf Merchandising Shop, as R&A opted to take the operation in house. [9]

IMG events

Association football


Bull riding


Figure skating


Martial arts





Table tennis




IMG College

In late 2007, IMG acquired Host Communications and the Collegiate Licensing Company to form IMG College. In 2010 IMG acquired ISP Sports, which was based in Winston-Salem, North Carolina. [16] Today, IMG represents the multimedia rights for more than 90 universities, conferences, collegiate associations and venues along with the licensing rights to more than 150 colleges and universities as well as the College Football Playoff. Additionally, IMG Seating serves more than 100 universities, and IMG Learfield Ticket Solutions provides outsourced ticketing services to 30 universities nationwide.

IMG Fashion

IMG eSports

IMG Tennis


Sport24 is a sports television network available on international airlines such as Lufthansa, Alitalia, Hong Kong Airlines, Garuda Indonesia, All Nippon Airways, Emirates, Etihad Airways, Qatar Airways, Turkish Airlines, American Airlines, WestJet, and AeroMéxico, as well as the Carnival Cruise Line. [18]

The network features MotoGP, FIFA World Cup, English Premier League, Bundesliga, National Football League, National Basketball Association, ATP World Tour, PGA Tour, European Tour, Euroleague and European Rugby Champions Cup.

See also

Related Research Articles

The EuroLeague, known as the Turkish Airlines EuroLeague for sponsorship reasons, is the top-tier European professional basketball club competition, organized by Euroleague Basketball since 2000.

A sports agent is a legal representative for professional sports figures such as athletes and coaches. They procure and negotiate employment and endorsement contracts for the athlete or coach whom they represent. Because of the unique characteristics of the sports industry, sports agents are responsible for communications with team owners, managers, and other individuals. Also, they are responsible for making recommendations in regard. In addition to finding income sources, agents often handle public relations matters for their clients. In some large sports agencies, such as IMG, Creative Artists Agency, Roc Nation Sports and Octagon, agents deal with all aspects of a client's finances, from investment to filing taxes.

Theodore J. Forstmann American businessman and investor

Theodore Joseph Forstmann was one of the founding partners of Forstmann Little & Company, a private equity firm, and chairman and CEO of IMG, a global sports and media company. A billionaire, Forstmann was a Republican and a philanthropist. He supported school choice and funded scholarship programs for the disadvantaged. He led a tour of refugee camps in the former Yugoslavia.

The Honda Classic golf tournament held in Florida, United States

The Honda Classic is a professional golf tournament on the PGA Tour in south Florida. It was founded 47 years ago in 1972 as Jackie Gleason's Inverrary Classic, and is usually the first of the Florida events in late winter following the "West Coast Swing."

Paula Creamer American golfer

Paula Creamer is an American professional golfer on the U.S.-based LPGA Tour. As a professional, she has won 12 tournaments, including 10 LPGA Tour events. Creamer has been as high as number 2 in the Women's World Golf Rankings. She was the 2010 U.S. Women's Open champion. As of the end of the 2018 season, Creamer was 10th on the all-time LPGA career money list with earnings of $11,986,350.

Nova Sports is a premium Sports service in Greece and is owned by Forthnet Group, a subsidiary of Greek Telecommunications company Forthnet. It launched in 1994 as Supersport and at the time was the first ever premium sports service in Greece. It is available exclusively on Nova, a DTH satellite service. Nova Sports is available terrestrially and via satellite only on Nova.

IMG Academy private athletic school in Bradenton, Florida, USA

IMG Academy is a preparatory boarding school and sport training destination in Bradenton, Florida, United States. The boarding school offers an integrated academic and athletic college preparatory experience across eight sports – baseball, basketball, football, golf, lacrosse, soccer, tennis, and track & field and cross country. IMG Academy offers camp programs on a year-round basis and serves as a training and competition venue for amateur, collegiate, and professional teams, adults, and families and as a host site for a variety of events.

New York Fashion Week fashion event in New York, New York

New York Fashion Week (NYFW), held in February and September of each year, is a semi-annual series of events when international fashion collections are shown to buyers, the press, and the general public. It is one of four major fashion weeks in the world, collectively known as the "Big 4," along with those in Paris, London and Milan. The Council of Fashion Designers of America (CFDA) created the modern notion of a centralized “New York Fashion Week” in 1993, although cities like London were already using their city’s name in conjunction with the words “fashion week” in the 1980s. NYFW is based on a much older series of events called “Press Week,” founded in 1943.

Turner Sports business enterprise

Turner Sports (TS) is the division of AT&T's WarnerMedia responsible for sports broadcasts on channels including TBS, TNT, AT&T SportsNet, TruTV, and for operating the digital media outlets,, and, as well as Bleacher Report, and its streaming service, B/R Live. Turner Sports also operates NBA TV on behalf of the NBA.

This article refers to the sports broadcasting contracts in Australia. For a list of other country's broadcasting rights, see Sports television broadcast contracts.

This article refers to sports broadcasting contracts in Spain. For a list of broadcasting rights in other countries, see Sports television broadcast contracts.

This article refers to sports broadcasting contracts in New Zealand. For a list of other country's broadcasting rights, see Sports television broadcast contracts.

Golf Channel on NBC is the branding used for broadcasts of golf tournaments produced by NBC Sports in conjunction with Golf Channel, on the NBC television network in the United States. The network's coverage focuses mostly on the PGA Tour, but also includes major events not sanctioned by the tour, such as the Open Championship and Ryder Cup. NBC also airs some tournaments from other tours to which NBC Sports Group holds the television rights, notably the European Tour.

Mark Steinberg sports agent

Mark Steinberg is a sports agent who has been representing top golfers since 1992. He is a partner at Excel Sports Management. where he heads the professional golf division. Established in 2002, Excel Sports Management is a full-service sports management and marketing agency representing top athletes in professional basketball, baseball and golf. On June 6, 2011, Tiger Woods announced he would be going to Excel with Steinberg. Since that announcement, Steinberg has continued to build his division, including signing three-time PGA Tour winner Matt Kuchar and Danielle Kang.

Thorbjørn Olesen professional golfer

Jacob Thorbjørn Olesen is a Danish professional golfer who plays on the European Tour, where he has won five times including the 2016 Turkish Airlines Open and the 2018 Italian Open. He has also won two important pairs events, representing Denmark, the 2016 World Cup of Golf with Søren Kjeldsen and the 2017 GolfSixes with Lucas Bjerregaard.

Euroleague Basketball is the private company that runs and operates the top two continental men's professional club basketball competitions in Europe, the first-tier EuroLeague, and the second-tier EuroCup. It has been organizing the EuroLeague competition since the year 2000, beginning with the 2000–01 season. Since 2002, it has also organized the EuroLeague Final Four. It also oversees the European national basketball league rankings, and the Euroleague Basketball Next Generation Tournament. It is headquartered in Barcelona.

Brooks Koepka American professional golfer

Brooks Koepka is an American professional golfer who plays on the PGA Tour. He became World Number 1 in the Official World Golf Ranking after winning the 2018 CJ Cup. He had won the U.S. Open and PGA Championship in 2018. He started his career on the European Challenge Tour and eventually the European Tour. He played collegiate golf at Florida State University.

George Pyne (business executive) business executive

George Pyne is a global business executive and founder of Bruin Sports Capital, a sports, media and branded lifestyle company, where he serves as CEO.

Stuart Rowlands

Stuart Rowlands is a public relations and publicity corporate sports/events specialist. Headquartered in Los Angeles, his clients have included American Honda, Anheuser-Busch, Honda Racing Corporation, Bridgestone Tires, Vic Olesen & Partners, IMG, RockResorts, Colgate-Palmolive, the Quebec Ministry of Tourism and American Suzuki. He is the former Vice President of Public Relations for IMG and is a current member of the Motor Press Guild and the American Auto Racing Writers & Broadcasters Association.


  1. Archived 2015-02-28 at the Wayback Machine
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  5. "IMG Models Launches Men's Division". September 21, 2012. Archived from the original on November 17, 2015.
  6. "WME Speakers". WME Speakers. Retrieved 14 March 2018.
  7. "Euroleague Basketball A-licence clubs and IMG agree on 10-year joint venture". Euroleague Basketball. 10 November 2015.
  8. "Etihad Airways and Ellery celebrated 10-year milestones at Mercedes-Benz fashion week Australia" (Press Release). May 18, 2017.
  9. "CHARLES SALE: R&A join Wimbledon in IMG snub". Mail Online. Retrieved 2017-08-22.
  10. Association, The Football. "The website for the English football association, the Emirates FA Cup and the England football team". Retrieved 14 March 2018.
  11. Dore, Shalini (21 October 2013). "Reliance, IMG and Fox's Star India Team to Launch Soccer League". Retrieved 14 March 2018.
  12. "Hyde Park Winter Wonderland". Archived from the original on 7 January 2019. Retrieved 7 January 2019. PWR Events, an International Management Group (UK) Limited company, are proud to be actively producing sustainable events and are certified to ISO 20121, the international standard for sustainability in event management.
  13. "Chennai Open gets three years extension - Times of India". Retrieved 14 March 2018.
  14. "Sponsors - Sydney International Tennis". Retrieved 14 March 2018.
  15. "Barcelona Open Banc Sabadell - 65º Trofeo Conde de Godó". Retrieved 14 March 2018.
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  17. "Archived copy". Archived from the original on 2015-02-25. Retrieved 2015-02-25.CS1 maint: Archived copy as title (link)
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