magCulture is an online resource, editorial consultancy, events host, and magazine shop in the Clerkenwell area of London, England.[1][2] It was founded as a blog by Jeremy Leslie in 2006, before adding a design studio in 2009 and the shop in 2015.[3]
The Times called it one of the coolest newsagents in the city.[4]Suitcase named it one of seven independent magazine stores to visit in the United Kingdom.[5]
History
In 2006, Leslie began magCulture as a blog; at the time, he had been working at John Brown as a creative director, with previous experience at Blitz and Time Out.[6] The name was derived from his second book from 2003 titled magCulture: New Magazine Design.[7] On the blog, Leslie spent a few years review magazines and writing about "current editorial design trends" up until 2009, when he expanded the magCulture name into an editorial consultancy working with publishers.[8][9]
Since 2013, magCulture has additionally hosted two magCulture Live conferences per year: one in London, one in New York City.[4][10] The idea for a conference originated from Leslie's book celebration for his 2013 title, The Modern Magazine.[11]
On December 11, 2015, Leslie opened a 800-square-foot storefront in Clerkenwell, featuring furniture by Vitsœ, to highlight the new generation of independent magazines. The space's previous owner had been a newsagent.[12][13] In addition to a shop, the space is designed to host events, such as the monthly magCulture Meets series where editors and art directors present the latest issues of their magazines.[14]
A shelf in the Clerkenwell shop.
Collaborations
In 2020, magCulture collaborated with Junya Watanabe on a shirt, based on the shop’s black tote bag, for the latter's SS20 collection.[15]
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