Mag (music producer)

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Marco Daniel Borrero, [1] known professionally as Mag, is an American music producer and songwriter from Brooklyn. He is recognized for his work with Bad Bunny, particularly on the album Un Verano Sin Ti , [2] and has collaborated with artists such as Rauw Alejandro, Bebe Rexha, Imagine Dragons, Demi Lovato, and Selena Gomez. According to Warner Chappell Music, he is also a protégé of producer Max Martin. [3]

Career

Born in Brooklyn, Borrero, produced 15 of the 23 tracks on Bad Bunny's album Un Verano Sin Ti , including the commercially successful songs "Tití Me Preguntó" and "Me Porto Bonito", which together have surpassed 1.9 billion streams on Spotify as of 2023. The album, released in May 2022 via Rimas Entertainment, was noted for its impact on Latin music's global visibility, with long-time collaborator Tainy highlighting its role in breaking down barriers in the Anglo-dominated market. [4]

In 2020, Borrero served as the executive producer of Bad Bunny's album El Último Tour Del Mundo , contributing to multiple tracks including "Te Mudaste", "Yo Visto Así", "Haciendo Que Me Amas", "Te Deseo Lo Mejor", "Booker T", "Maldita Pobreza", and "La Droga", as well as "Trellas" and "Antes Que Se Acabe". His work on the album led to his debut at No. 1 on Billboard's Hot 100 Producers chart (dated December 12, 2020). [5] He also topped the Latin Producers chart and ranked No. 2 on the Latin Songwriters chart during the same week. Borrero described the project as a turning point, noting that it was the first time an artist had entrusted him with full creative direction as executive producer. [6]

References

  1. ↑ Grein, Paul (December 30, 2022). "Recording Academy Adds Dozens of Credits for Bad Bunny's 2023 Album of the Year Nominee". Billboard . Archived from the original on December 30, 2022. Retrieved May 5, 2025.
  2. ↑ Raygoza, Isabela (February 4, 2021). "How MAG Helped Bad Bunny Craft a Revolutionary New Sound". Rolling Stone . Archived from the original on February 4, 2021. Retrieved May 5, 2025.
  3. ↑ "Warner Chappell Music Renews Global Publishing Deal with GRAMMY-winning Producer MAG". Warner Music Group . March 27, 2023. Archived from the original on April 3, 2023. Retrieved May 5, 2025.
  4. ↑ Raygoza, Isabela (December 14, 2022). "Billboard's 2022 No. 1 Producer MAG on Bad Bunny's Groundbreaking Un Verano Sin Ti". Billboard . Archived from the original on December 15, 2022. Retrieved May 5, 2025.
  5. ↑ Zellner, Xander (December 9, 2020). "MAG Debuts at No. 1 on Hot 100 Producers Chart, Thanks to Bad Bunny Hits". Billboard . Archived from the original on November 28, 2022. Retrieved May 5, 2025.
  6. ↑ Roiz, Jessica (December 18, 2020). "MAG on Co-Producing Bad Bunny's Historic El Ultimo Tour del Mundo: 'We Wanted to Push Boundaries'". Billboard . Archived from the original on October 5, 2022. Retrieved May 5, 2025.
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