In May 2015, the Food and Drug Administration representatives from Barabanki, a district of Uttar Pradesh, India stated that samples of the product Maggi 2-Minute Noodles had unusually excessive levels of lead. This finding led to multiple market withdrawals and investigations in India and beyond. [1] [2] [3] [4] [5]
Some of India's biggest retailers (including Future Group's Big Bazaar, Easyday, and Nilgiris) imposed a nationwide ban on Maggi. [21] In addition, multiple state authorities in India found an unacceptable amount of lead, leading to bans in more than five other states. [22] [23]
Nepal indefinitely banned Maggi over concerns about the lead levels in the product. [24] Maggi noodles were subsequently withdrawn from the market of five African nations: Kenya, Uganda, Tanzania, Zimbabwe and South Sudan. [25]
Maggi always insisted that their noodle product is safe. [32] Maggi recalled stock worth nearly ₹320 crore (₹3.2 Billion) from the shelves and paid ₹20 crores (₹200 million) to a cement factory to burn the product. In addition, the Corporate Affairs Ministry of India imposed a ₹640 crore (₹6.4 Billion) fine on Nestle India for the presence of MSG and lead beyond the permissible limit. [33]
In India, Maggi products were returned to the shelves in November 2015, [34] [35] accompanied by a Nestlé advertising campaign to win back the trust of members of the Indian community. [36] At this time, the "Maggi anthem" by Vir Das and Alien Chutney was released. [37] Nestlé resumed production of Maggi at all five plants in India on 30 November 2015. [38] [39]
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