Manhattan Mini Storage is a Manhattan-based self storage company in New York City, United States. Founded in 1978, the company serves New York neighborhoods from 17 storage locations. The company prides itself on its creative marketing efforts and charitable giving. Manhattan Mini Storage was acquired by StorageMart in December 2021. [1]
Manhattan Mini Storage is the largest personal storage company in New York, and one of the largest in the United States. The firm has 17 storage locations throughout the city, open most every day of the year. Manhattan Mini Storage has approximately 250,000 clients.
Facilities include high-tech security systems, raised loading bays that are dock-high, fully climate controlled units at all locations, and onsite managers. The firm conducts blind auctions of the belongings of customers who fail to pay their storage bills.
Manhattan Mini Storage prides itself on "identifying what matters to New Yorkers," [2] and markets itself as "an extension of your home where you can keep the things you want to keep but can't quite accommodate in your tight Manhattan apartment." [3] The company creates all its own advertisements, then advertises on billboards and phone booths across Manhattan. [4] Some of the taglines used include, "Your closet's scarier than Bush's agenda," "Your closet is so narrow it makes Cheney look liberal," as well as "We have more wiggle room than Herman Cain's morals."
Manhattan Mini Storage's 2011 Ad campaign, led by Archie Gottesman, [5] included topical and New York City-centric billboards such as "Michele Bachmann says God told her to run for President. How come God never talks to smart people anymore?" "Remember if you leave the city, you'll have to live in America," "Why leave a city that has six professional sports teams, and also the Mets?" and "If you don't like gay marriage, don't get gay married" (released prior to the passage of the Marriage Equality Act in New York State). [6] The company's gay marriage ad was also accompanied by a promotion aimed at gay newlyweds after the Marriage Equality act was passed in July 2011. [7] Adweek's Tim Nudd writes about the 2011 campaign in a March post: "Remember, if you leave the city, you'll have to live in America" — one of most quintessential New York headlines you'll ever see." [8] The company has also had other pro-LGBT advertisement campaigns, including an "If you don't like gay marriage, don't get gay married" campaign in 2013. [9]
Some advertisements have been controversial. In 2007, a billboard, with a picture of chihuahua wearing pearls and the words "Your closet's so shallow it makes Paris [Hilton] look deep", attracted a cease and desist letter from Hilton's lawyer. [10] In 2014, representatives of start-up storage company MakeSpace, which advertises "cloud storage," criticized Manhattan Mini Storage for having an advertisement that read "Don't trust the cloud." [11] A Huffington Post writer commented that some of the advertisements in Manhattan Mini Storage's 2015 campaign, which featured "a transgender woman, or male drag queen, [posing] by a vanity with furs and wigs surrounding," could be potentially taken out of context. [12]
Manhattan Mini Storage has sponsored community groups such as: PrideNYC, Friends of Hudson River, Medieval Festival, Project Back to School, [13] Friends of Carl Shurz Park, NYLaughs, [14] Furnish a Future, Aids Walk, NY Class, I Care, Score!, NY Dream Center, Animal Haven, [15] NY Classical Theater, and The Diabetes Research Institute.
Kenneth Brian Mehlman is an American social entrepreneur and businessman. He serves as a member, global head of public affairs, and co-head of KKR global impact at investment firm Kohlberg Kravis Roberts. He oversees the firm's responsible investment efforts, leading the firm's Environmental Social Governance programs. Prior to joining KKR, Mehlman spent a year as an attorney and partner at law firm Akin Gump Strauss Hauer & Feld. In January 2017, Mehlman announced that he would act as chairman of the Chan Zuckerberg Initiative Policy Advisory Board.
Andrew Tobias is an American writer. He has written extensively about investment, as well as politics, insurance, and other topics. He is also known for writing The Best Little Boy in the World, a 1973 memoir – originally pseudonymous – about life as a gay man. From 1999 until 2017, he was treasurer of the Democratic National Committee.
Taylor Dayne is an American singer. She rose to fame in 1987 after her debut single "Tell It to My Heart". Dayne achieved six additional U.S. top-10 singles, including "Love Will Lead You Back", "With Every Beat of My Heart", "Prove Your Love", and "I'll Always Love You".
LGBT marketing is the act of marketing to LGBT customers, either with dedicated ads or general ads, or through sponsorships of LGBT organizations and events, or the targeted use of any other element of the marketing mix.
Heritage of Pride (HOP), doing business as NYC Pride, is a 501(c)(3) non-profit organization that plans and produces the official New York City LGBTQIA+ Pride Week events each June. HOP began working on the events in 1984, taking on the work previously done by the Christopher Street Liberation Day Committee organizers of the first NYC Pride March in 1970. HOP also took over responsibility for the operations of NYC's Pride Festival and Pride Rally. It was that first march that brought national attention to 1969's Stonewall Riots. The late sixties saw numerous protests and riots across the United States on many social injustices and from general political unrest including the war in Vietnam.
Taiwan Pride is the annual LGBTQ pride parade in Taiwan. The parade was first held in 2003. Although joined by groups from all over the country, the primary location has always been the capital city of Taipei. The parade held in October 2019 attracted more than 200,000 participants, making it the largest gay pride event in East Asia. As of 2019, it is the largest in Asia ahead of Tel Aviv Pride in Israel, which is the largest in the Middle East. Taiwan LGBT Pride Community, the organizer of Taiwan LGBTQ Pride Parade, holds the parade on the last Saturday of October.
The NYC Pride March is an annual event celebrating the LGBTQ community in New York City. The largest pride parade in North America and among the largest pride events in the world, the NYC Pride March attracts tens of thousands of participants and millions of sidewalk spectators each June. The parade route through Lower Manhattan traverses south on Fifth Avenue, through Greenwich Village, passing the Stonewall National Monument, site of the June 1969 riots that launched the modern movement for LGBTQ+ rights.
Fed Up Queers, or FUQ, was a queer activist direct action group that began in New York City. The group was made up mostly of lesbians such as Jennifer Flynn, though notable participants also included gay rights pioneer and Stonewall riots veteran Bob Kohler, and writer Mattilda Bernstein Sycamore. The activists who formed FUQ came together loosely for a few actions in 1998, but the first action attributed to Fed Up Queers was on World AIDS Day, December 1, 1998, when they visited New York State Assemblywoman Nettie Mayersohn's house in Queens at midnight to protest her stance on names reporting.
Shawn Hollenbach is an American comedian, writer and actor, based in New York City. He worked at Comedy Central in the programming department. As a comic and actor he has performed around the country and throughout New York. He is an energetic and upbeat performer and self-deprecating humorist focusing on LGBT subjects and a "style that capitalizes on the myriad incidents and accidents that befall us all in the midst of our human existence". He currently works at Logo, Viacom's channel that appeals to the LGBT community and their allies as the social media manager for the channel and its most popular show, RuPaul's Drag Race.
Fred S. Karger is an American political consultant, gay rights activist and watchdog, and former actor. His unsuccessful candidacy for the Republican nomination for the 2012 US presidential election made him the first openly gay presidential candidate in a major political party in American history. Karger has worked on nine presidential campaigns and served as a senior consultant to the campaigns of Presidents Ronald Reagan, George H. W. Bush and Gerald Ford.
The U.S. state of New York has generally been seen as socially liberal in regard to lesbian, gay, bisexual, and transgender (LGBT) rights. LGBT travel guide Queer in the World states, "The fabulosity of Gay New York is unrivaled on Earth, and queer culture seeps into every corner of its five boroughs". The advocacy movement for LGBT rights in the state has been dated as far back as 1969 during the Stonewall riots in New York City. Same-sex sexual activity between consenting adults has been legal since the New York v. Onofre case in 1980. Same-sex marriage has been legal statewide since 2011, with some cities recognizing domestic partnerships between same-sex couples since 1998. Discrimination protections in credit, housing, employment, education, and public accommodation have explicitly included sexual orientation since 2003 and gender identity or expression since 2019. Transgender people in the state legally do not have to undergo sex reassignment surgery to change their sex or gender on official documents since 2014. In addition, both conversion therapy on minors and the gay and trans panic defense have been banned since 2019. Since 2021, commercial surrogacy has been legally available within New York State.
New York state, a state in the northeastern United States, has one of the largest and the most prominent LGBTQ populations in the world. Brian Silverman, the author of Frommer's New York City from $90 a Day, wrote that New York City has "one of the world's largest, loudest, and most powerful" LGBT communities", and "Gay and lesbian culture is as much a part of New York's basic identity as yellow cabs, high-rises, and Broadway theatre". LGBT travel guide Queer in the World states, "The fabulosity of Gay New York is unrivaled on Earth, and queer culture seeps into every corner of its five boroughs". LGBT Americans in New York City constitute by significant margins the largest self-identifying lesbian, gay, bisexual, and transgender communities in the United States, and the 1969 Stonewall riots in Greenwich Village are widely considered to be the genesis of the modern gay rights movement.
The start of the 2012 Republican race for president was shaped by the 13 presidential debates of 2011 beginning on May 5. Gary Johnson and Buddy Roemer, both former Governors, were left out of most of the debates, leading to complaints of bias. On December 28, 2011, Johnson withdrew to seek the Libertarian Party nomination and on February 23, 2012, Roemer withdrew to seek the Reform Party and the Americans Elect nomination.
Aisha Diori is an Events Director, Community Mobiliser, HIV/AIDS Preventionist, educator, Talk Show Host, Event MC, Pan-Africanist, and has been named "Iconic Mother" in Ball culture. Her father is Abdoulaye Hamani Diori, a Nigerien political leader and business person, and her mother is Betty Graves, the first Ghanaian / Nigerian woman to own a travel agency in Nigeria.
New York City has been described as the gay capital of the world and the central node of the LGBTQ+ sociopolitical ecosystem, and is home to one of the world's largest LGBTQ populations and the most prominent. Brian Silverman, the author of Frommer's New York City from $90 a Day, wrote the city has "one of the world's largest, loudest, and most powerful LGBT communities", and "Gay and lesbian culture is as much a part of New York's basic identity as yellow cabs, high-rise buildings, and Broadway theatre". LGBT travel guide Queer in the World states, "The fabulosity of Gay New York is unrivaled on Earth, and queer culture seeps into every corner of its five boroughs". LGBT advocate and entertainer Madonna stated metaphorically, "Anyways, not only is New York City the best place in the world because of the queer people here. Let me tell you something, if you can make it here, then you must be queer."
Edison Properties is a privately owned real estate holding and development firm based in Newark, New Jersey founded in 1956. The company has holdings in New Jersey, New York City, and Baltimore including many parking lots marketed under ParkFast and storage units marketed under Manhattan Mini Storage. The company is affiliated with the family-run Gottesman Real Estate Partners.
Stonewall 50 – WorldPride NYC 2019 was a series of LGBTQ events and celebrations in June 2019, marking the 50th anniversary of the 1969 Stonewall riots. It was also the first time WorldPride was held in the United States. Held primarily in the metropolitan New York City area, the theme for the celebrations and educational events was "Millions of moments of Pride." The celebration was the largest LGBTQ event in history, with an official estimate of five million attending Pride weekend in Manhattan alone, including an estimated four million in attendance at the parade. The twelve-hour parade included 150,000 pre-registered participants among 695 groups.
The Cock is a gay dive bar in the East Village neighborhood of Manhattan in New York City. It is noted for its exhibitionist atmosphere and popularity as a cruising destination. Opened in 1998, the venue has been described by them. magazine as "a rarified taste of old New York and the cruisy gay scene that existed [there] in the '80s and '90s". In the late 1990s and early 2000s, it experienced frequent police raids under Mayor Rudy Giuliani's anti-nightlife crackdowns. The Cock has relocated twice, and its 2015 move along Second Avenue was met with opposition by nearby residents and Manhattan Community Board 3. Two other attempted moves, in 2014 and 2021, were blocked by the community board. Critics characterize the bar as "filthy", "seductive", and "alluring", noting that it is an unusual find in the United States and bears resemblance to European red-light district establishments.
Nasty Pig is an American men's fashion brand, based in New York City. The gay-owned company was founded in 1994 by Frederick Kearney and David Lauterstein, who serve as creative director and chief executive officer, respectively.