Manhattan Mini Storage

Manhattan Mini Storage

Company type	Subsidiary
Industry	Self storage
Founded	March 1987;38 years ago (1987-03) in New York City, United States
Founders	Jerry Gottesman
Number of locations	51 (January 2026) [1]
Area served	New York City
Services	Self storage
Parent	StorageMart
Website	www.manhattanministorage.com

The Manhattan Mini Storage location at 220 South Street in Two Bridges, Manhattan, which featured a billboard in support of same-sex marriage in 2011.

Manhattan Mini Storage, a division of StorageMart, is a Manhattan-based self storage company operating in New York City. As of January 2026, it had 51 locations. ^[1]

History

The company was founded in 1978 by Jerry Gottesman (1930-2017), who had founded Edison Properties. ^[2]

In December 2021, the company was acquired by StorageMart for $3 billion. At that time, the company had 3.1 million square feet of storage space in 18 properties. ^{[3] [4]}

In January 2026, the company acquired a portfolio of 15 locations containing 1.3 million net rentable square feet in 25,498 storage units from affiliates of The Carlyle Group for $1.03 billion. ^[1]

Advertising campaigns

The company has run billboard advertisements that have been described as "playful and provocative". ^[5]

Taglines have included:

• "Your closet's scarier than Bush's agenda" (2007) ^[5]
• "Your closet space is shrinking as fast as her right to choose" (2007) ^[6]
• "Your closet's so narrow it makes Cheney look liberal" (2007) ^[6]
• "Your closet's so shallow it makes Paris Hilton look deep" (2007) - included a picture of chihuahua wearing pearls and the words , attracted a cease and desist letter from Hilton's lawyer ^[7]
• "Michele Bachmann says God told her to run for President. How come God never talks to smart people anymore?" (2011) ^[8]
• "Remember if you leave the city, you'll have to live in America" (2011) ^[9]
• "Why leave a city that has six professional sports teams, and also the Mets?" (2011) ^[10]
• "If you don't like gay marriage, don't get gay married" (2011) (released prior to the passage of the Marriage Equality Act in New York State). ^{[11] [12]}
• "Don't trust the cloud" (2014) ^[13]
• "I Like My Wife and Kids, But I Love My Storage Locker" (2015) which featured "a transgender woman, or male drag queen, [posing] by a vanity with furs and wigs surrounding" ^[14]
• "Safe, secure, protected, with minimal charges just like Prince Andrew" (2022) - in relation to Andrew Mountbatten-Windsor's connections with Jeffrey Epstein. ^[15]
• "Store old things here, not the white house" (August 2024, ahead of the 2024 United States presidential election) ^[16]

References

1. "StorageMart Acquires 15 Facilities for $1B in Second-Largest Self-Storage Transaction in NYC History". Informa . January 29, 2026.
2. "Manhattan Mini Storage Founder Jerry Gottesman Dies at 87". Informa . September 12, 2017.
3. "StorageMart Acquires Manhattan Mini Storage for $3B". The Real Deal . November 12, 2021.
4. Sachmechi, Natalie (November 12, 2021). "Manhattan Mini Storage sells for $3B". Crain Communications .
5. Kassel, Matthew (May 7, 2013). "Do Manhattan Mini Storage Ads Count as Literature?". Observer Media .
6. "BILLBOARD RILES UP ANTI-ABORTION ACTIVISTS". New York Post . August 16, 2007.
7. "Manhattan Mini Storage Ads We'd Like to See". Digiday . August 2, 2013.
8. Spiro, Amy (January 14, 2020). "The woman behind Manhattan's boldest billboards is now boosting Judaism" . Jewish Insider .
9. "Manhattan Mini Storage Insults Half of NYC". Adweek. March 24, 2011.
10. Belson, Ken (March 9, 2011). "Company Jabs Mets Fans on the Subway". The New York Times .
11. Miller, Zeke (October 10, 2011). "Here Are The Viral Subway Ads That Slam Rick Perry, Michele Bachmann, And The Mets" . Business Insider .
12. "Manhattan Mini Storage to Help Celebrate Same-Sex Marriage in New York". Informa . July 14, 2011.
13. Dickey, Megan Rose (June 16, 2014). "A Startup Called MakeSpace Thinks Manhattan Mini Storage Is Attacking It With Its Billboards" . Business Insider .
14. Topp, Brandon (July 17, 2015). "Let's Have a Conversation About Manhattan Mini Storage and Gender Identity". HuffPost .
15. O'Neill, Natalie (September 2, 2022). "NYC storage billboard mocks Prince Andrew's sex abuse scandal". New York Post .
16. "Manhattan Mini Storage Unveils New Joe Biden Billboard Amid Political Season" (Press release). PR Newswire. August 15, 2024.

External links

• Official website