Type | Portfolio company |
---|---|
Industry | Fandom |
Founded | 1987, Los Angeles |
Headquarters | |
Area served | Worldwide |
Key people | John Batter (CEO), Henry Shapiro (Chairman) |
Owner | Kohlberg & Company |
Number of employees | 700 |
Website | https://marketcast.com/ |
MarketCast is an American company specializing in fandom, [1] market research and data analytics. [2] Based in Los Angeles, [3] it was founded in 1987 and is a portfolio company of Kohlberg & Company. [4] It offers research and data science [5] to companies ranging from Hollywood studios through streaming media services, video game publishers and lifestyle businesses to sports leagues. [6] It has offices in Los Angeles, New York City, Boston, London, Pune and Reading.
MarketCast has been described as the "leading provider of iterative testing and benchmarking services that underpin the development of worldwide marketing campaigns." [7]
MarketCast was founded by Joseph Helfgot when he presented positioning studies to Orion Pictures to help its marketing team with Dances with Wolves and The Silence Of The Lambs. [8] It had been acquired by Reed Business Information in 2000 [9] and was then sold to Shamrock Holdings in 2012. [10] In 2016, it was bought from RLJ Equity Partners and State Street Global Advisors. [8] In August 2015 MarketCast acquired the Insight Strategy Group. [11] In August 2017, MarketCast acquired Fizziology, a data analytics company based in Indianapolis, [12] and in 2018 it bought Turnkey Intelligence, a sports research firm. [13] As a result of these four acquisitions MarketCast began to operates through four consumer insights branches. [4] In September 2020 it acquired data science company Deductive. [14] In March 2022, MarketCast acquired the New York-headquartered company, Phoenix Marketing International - a research and analytics provider specialising in advertising measurement. [15]
Agilent Technologies, Inc. is an American life sciences company that provides instruments, software, services, and consumables for the entire laboratory workflow. Its global headquarters is located in Santa Clara, California. Agilent was established in 1999 as a spin-off from Hewlett-Packard. The resulting IPO of Agilent stock was the largest in the history of Silicon Valley at the time.
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Cision Ltd. is a public relations and earned media software company and services provider. The company is incorporated in the Cayman Islands and headquartered in Chicago, Illinois; with clients worldwide. The company went public via reverse merger in June 2017. In addition to its web-based PR and earned media software as a service (SaaS) suite the Cision Communications Cloud, the company owns online publicity and media services PRNewswire, PRWeb, Bulletin Intelligence, L'Argus de la presse, Help a Reporter Out (HARO), CEDROM-SNI, Prime Research, and Canada Newswire. The company operates in the United States, Canada, Europe and Asia.
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