Discipline | Business |
---|---|
Language | English |
Edited by | Olivier Toubia |
Publication details | |
History | 1989–present |
Publisher | |
Frequency | Bimonthly |
5.0 (2022) | |
Standard abbreviations | |
ISO 4 | Mark. Sci. |
Indexing | |
ISSN | 0732-2399 (print) 1526-548X (web) |
LCCN | 82645854 |
OCLC no. | 08337960 |
Links | |
Marketing Science is a bimonthly peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences. It covers operations research and mathematical modeling to analyze marketing. According to the Journal Citation Reports , the journal has a 2022 impact factor of 5.0. [1]
It is ranked fifth on Scimago journal rank in the field of marketing. [2]
The mission of the journal includes three objectives: [3]