Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce.
A Bachelor of Commerce (BCom) is an undergraduate degree in business, management, economics or accounting, awarded in Canada, Australia, India, Bangladesh, Sri Lanka, Pakistan, Ireland, New Zealand, Ghana, South Africa, Myanmar, Egypt, and additional Commonwealth countries.
Birmingham City University is a university in Birmingham, England. Initially established as the Birmingham College of Art with roots dating back to 1843, it was designated as a polytechnic in 1971 and gained university status in 1992.
EBSCO Information Services, headquartered in Ipswich, Massachusetts, is a division of EBSCO Industries Inc., a private company headquartered in Birmingham, Alabama. EBSCO provides products and services to libraries of many types around the world. Its products include EBSCONET, a complete e-resource management system, and EBSCOhost, which supplies a fee-based online research service with 375 full-text databases, a collection of 600,000-plus ebooks, subject indexes, point-of-care medical references, and an array of historical digital archives. In 2010, EBSCO introduced its EBSCO Discovery Service (EDS) to institutions, which allows searches of a portfolio of journals and magazines.
Birmingham Business School(BBS) is the business school of the University of Birmingham in England. Established in 1989, the school traces its history back to the School of Commerce founded in 1902, leading to it sometimes being identified as the oldest business school in the United Kingdom. Edgar Meyer was announced new dean in June 2023.
The Joseph M. Katz Graduate School of Business is the graduate business school of the University of Pittsburgh located in Pittsburgh, Pennsylvania. Although business education had its origins at the university in 1907, the Graduate School of Business was established in 1960 from a merger of its predecessors, the School of Business Administration and the Graduate School of Retailing. It was renamed in 1987 after businessman and university alumnus benefactor Joseph Katz. The school offers a traditional, accelerated, part-time, business analytics, and executive Master of Business Administration (MBA) degrees as well as Master of Science degrees in Accounting, Business Analytics, Finance, Information Systems, Management, Marketing, Supply Chain Management and several Ph.D. programs in business. Katz is regularly ranked in the top 5% of Association to Advance Collegiate Schools of Business-accredited schools and in the top 0.3% of schools worldwide that grant business degrees.
IMI plc, formerly Imperial Metal Industries, is a British-based engineering company headquartered in Birmingham, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
SCMS Cochin School of Business, formerly School of Communication and Management Studies, is a management institute located at Kochi, India. The institute is located about 12 km (7.5 mi) from Ernakulam railway station. The school was established in 1976 by G. P. C. Nayar, under the trust Prathap Foundation for Education and Training. It is part of the SCMS Group of educational institutions. SCMS PGDM is very famous in south India. It is rated as the best business school in Kerala after IIM-K since many years. The school provides PGDM with electives in marketing, finance, retail, human resources, banking and insurance, and system and operations.
Birmingham City Business School is a school within Birmingham City University based on the university's City Centre campus in Birmingham. It is part of the Faculty of Business, Law and Social Sciences.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Joe Profit is an American former professional football player who was a running back for the Atlanta Falcons in the National Football League (NFL). He spent two seasons, plus part of a third, on the Atlanta Falcons before moving to the New Orleans Saints. He was selected in the first round with the seventh overall pick in the 1971 NFL draft. In his three seasons in the NFL, he rushed 133 times for 471 yards and three touchdowns. He spent the 1974 season with the Birmingham Americans and 1975 with the Birmingham Vulcans, both of the World Football League. He played college football at Northeast Louisiana University. Profit ran as a Republican in 2018 for Congress in Georgia's 4th congressional district, losing to incumbent Democrat Hank Johnson.
McGlinchey Stafford is an American law firm focusing on corporate defense litigation. Headquartered in New Orleans, the firm employs more than 170 lawyers and has offices in 14 cities in 9 states plus the District of Columbia.
Michael R. Czinkota is an American organizational theorist and Professor at the McDonough School of Business at Georgetown University.
Moonpig is an internet-based business whose head offices are situated in London and Guernsey. The company's business model is mainly selling personalised greeting cards, flowers and gifts. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the Journal of Business (1928).
Moises V. "Moe" Vela Jr. is an American attorney and political advisor. Vela is the CEO and president of The Vela Group, LLC, a global business development consulting firm based in Washington, D.C. He is also of counsel at the law firm of Stein Mitchell Beato & Missner.
Lindy's Sports, also known as Lindy's, is a sports magazine. It was established in 1982, and is located in Birmingham, Alabama.
Business History is a peer-reviewed academic journal covering the field of business history. It was established in 1958 by Liverpool University Press and is now published by Routledge. The editors-in-chief are Stephanie Decker, Christina Lubinski, and Niall MacKenzie.
Faculty of Economics and Business, University of Zagreb is a public-owned faculty among 31 faculties and 3 art academies that together form one of the oldest public universities in Southeast Europe, the University of Zagreb.
Eitan Muller is an Israeli professor of marketing at Stern School of Business at New York University and Arison School of Business at Reichman University. Muller's research focuses on diffusion of innovation, new products and tech, and monetization and pricing.
