 | This article needs additional citations for verification .(December 2025) |
 | |
| Discipline | Marketing |
|---|---|
| Language | English |
| Edited by | Andreas Chatzidakis, Finola Kerrigan, Rohit Varman |
| Publication details | |
| History | 2001-present |
| Publisher | |
| Frequency | Quarterly |
| 3.476 (2021) | |
| Standard abbreviations | |
| ISO 4 | Mark. Theory |
| Indexing | |
| ISSN | 1470-5931 (print) 1741-301X (web) |
| LCCN | 2002200525 |
| OCLC no. | 48089850 |
| Links | |
Marketing Theory is a quarterly peer-reviewed academic journal covering the field of marketing. The editors-in-chief are Andreas Chatzidakis (Royal Holloway University of London), Finola Kerrigan (Birmingham Business School) and Rohit Varman (Birmingham Business School). It was established in 2001 and is published by SAGE Publications.
