Mass Appeal India | |
---|---|
Parent company | Mass Appeal Records |
Founded | 2019 |
Distributor(s) | Universal Music India (previously), The Orchard (current) |
Genre | Hip hop |
Country of origin | India |
Location | Mumbai |
Mass Appeal India is an Indian record label. It is a subsidiary hip hop label of the parent American Mass Appeal Records. [1] The label had partnered with The Orchard for music distribution.
Mass Appeal India stated operating in August 2019 under partnership with the Universal Music India. The label first signed rapper Divine, [2] and released his three albums Kohinoor, Punya Paap, and Gunehgar. [3]
The label signed Raja Kumari in 2020. In 2022, the label terminated their partnership with the Universal Music India and formed a new music distribution agreement with The Orchard. [4] In 2023, Mass Appeal India initiated signing Malayalam hip-hop artists through a program. [5]
Year | Artist(s) | Title | Ref |
---|---|---|---|
Raf Saperra | 5 Deadly Venomz | [11] | |
2024 | Nazz | BATHROOM SINGER | [12] |
DIVINE, Karan Aujla | STREET DREAMS | [13] | |
Heems | LAFANDAR | [14] | |
2023 | Tsumyoki | A Message From The Moon | [15] |
KSHMR | KARAM | [16] | |
Dakait, Sez on the Beat | Dev Nagri Aur Main | [17] | |
yungsta, Sez on the Beat | MEEN | [18] | |
2022 | Ab 17, Sez on the Beat | TEZ FILAM | [19] |
DIVINE | Gunehgar | [20] | |
2020 | Ikka | I | [21] |
DIVINE | Punya Paap | [22] | |
2019 | DIVINE | Kohinoor | [23] |
Nasir bin Olu Dara Jones, known professionally as Nas, is an American rapper. Rooted in East Coast hip hop, he is regarded as one of the greatest rappers of all time. The son of jazz musician Olu Dara, Nas began his musical career in 1989 under the moniker "Nasty Nas", and recorded demos under the wing of fellow East Coast rapper Large Professor. Nas first guest appeared on his group, Main Source's 1991 song "Live at the Barbeque".
Indian hip hop is a genre of popular music developed in India. Desi hip hop is a term given by Bohemia for music and culture which combines the influences of hip hop and the Indian subcontinent; the term desi referring to the South Asian diaspora. The term has also come to be used as an alternative for rap music and even pop music which involves rappers of South Asian origins.
The untitled ninth studio album by American rapper Nas, commonly referred to eponymously as Nas, or simply Untitled, was released on July 15, 2008 by The Jones Experience, Columbia Records and The Island Def Jam Music Group. Its original title Nigger was omitted due to controversy surrounding the racial epithet. The album is distinguished for its political content, diverse sources of production, and provocative subject matter. The album features guest appearances from Chris Brown, Keri Hilson, Busta Rhymes, and The Game, among others.
Desi hip hop is a term for music and culture which combines the influences of hip hop and the Indian subcontinent; the term desi referring to the South Asian diaspora. The term has also come to be used as an alternative for rap music and even pop music which involves rappers of South Asian origins.
Himanshu Kumar Suri, better known by his stage name Heems, is an American rapper from Queens in New York City. Best known for being part of the alternative hip hop group Das Racist, Suri is also the founder of Greedhead Music, an independent record label. In 2012, Suri released his first solo mixtape, Nehru Jackets, on his Greedhead imprint and in conjunction with SEVA NY, a community-based organization from Queens of which Suri is a board member. In August 2015, Heems announced that Fox had bought his story rights for a potential sitcom, and that he was working on the pilot. He is currently a member of Swet Shop Boys along with actor and rapper Riz MC and producer Redinho.
Nehru Jackets is the first solo mixtape by American rapper Himanshu. It was released on Himanshu's own Greedhead Music label on January 17, 2012.
Wild Water Kingdom is the second solo mixtape by American rapper Heems. It was released on Heems' own Greedhead Music label on November 14, 2012.
Markel Ni'Jee Scott, better known by his stage name Bishop Nehru, is an American rapper and record producer from Nanuet, New York. He also directs and edits music videos.
Mass Appeal Records is an American independent record label founded in 2014. The label is the music division of the Mass Appeal Media Group. In May 2014, it was announced that American rapper Nas was launching an indie label with Mass Appeal with Peter Bittenbender of company Decon. The label's current roster includes artists such as: Nas, DJ Shadow, Mannie Fresh, Dave East, Fashawn, Black Milk, and Keyon Harrold.
Niles Hollowell-Dhar, known professionally as Kshmr, is an American musician, songwriter, DJ, record producer, former rapper, and singer. He was ranked 23rd on DJ Mag's 2015 Top 100 DJs poll and was awarded highest new entry for the year. In the same poll he elevated to 12th in 2016 and 2017, and again in 2020. He was ranked 11th in the same poll in 2021; and in 2022 in same poll he ranked 12. In July 2017, he launched Dharma Worldwide, a sublabel of Spinnin' Records. Kshmr performed live at many music festivals like Coachella, Tomorrowland, EDC, Ultra and Sunburn.
Svetha Yallapragada Rao, professionally known as Raja Kumari, is an American rapper, songwriter and singer from Claremont, California. Kumari is best known for her collaboration with notable artists including Gwen Stefani, Iggy Azalea, Fifth Harmony, Sidhu Moosewala, Knife Party, Fall Out Boy. She is also notable for receiving as a songwriter, the BMI Pop Awards in 2016, and featuring on BBC Asian Network programme Bobby Friction on July 5, 2016.
Vivian Wilson da Silva Fernandes, known professionally as Divine, is an Indian rapper. Born and raised in Andheri, Mumbai, Divine started gaining popularity after the release of his single "Yeh Mera Bombay" in 2013. He broke through with the release of "Mere Gully Mein" in 2015, which featured fellow Mumbai-based rapper Naezy.
Nasir is the eleventh studio album by American rapper Nas. It was released on June 15, 2018 through Mass Appeal Records and Def Jam Recordings. It succeeds Nas album Life Is Good, released six years prior in 2012. The album features an appearance from Kanye West, who also produced the entirety of the album, as well as guest appearances from Puff Daddy, 070 Shake, Tony Williams, and The-Dream.
Jaspreet Singh Manak (born 12 February 1999) is an Indian singer-songwriter. He is known predominantly for the songs "Prada", "Suit Punjaabi", "Lehanga", "Viah" and "Boss". His single "Lehanga" has featured on the UK Asian Music Chart and also the Global YouTube weekly chart.
Arivarasu Kalainesan, more commonly known as Arivu, is an Indian composer, rapper, singer and songwriter. He is best known for his independent singles like Enjoy Enjaami, Sanda Seivom, Kalla Mouni and for film numbers like "Vathi Raid" from Master (2020), "Single Pasanga" from Natpe Thunai (2019), and "Neeye Oli" from Sarpatta Parambarai (2021).
Nathan Joseph Mendes known professionally as Tsumyoki, is an Indian rapper, singer-songwriter, and record producer. He gained popularity from his single track release, "White Tee" (2019), Daboij album (2021), maiden EP release, Way Too Messy (2021), featuring fellow Goan rapper, Kidd Mange and "Pink Blue" (2022), featuring Bharg. According to Mendes, his stage name alludes to ideas of "vision, productivity and a positive mindset".
Lafandar is the second studio album by American hip hop artist Heems and Indian-American producer Gaurav Napgal, also known as Lapgan. It was released on February 16, 2024, through Veena Sounds and Mass Appeal India.
Malayalam Hip hop, is a genre of popular music developed in Kerala starting in around 2004. The term has also come to be used as an alternative for rap music, and even pop music, which involves rappers of South Asian origins.
Mohammed Fasil,, known professionally as Dabzee, is an Indian rapper and songwriter from Kerala. He is well known for his film debut as a rapper with the song "Manavaalan Thug" from the movie Thallumaala.
Sonnyjim is a rapper and hip-hop producer from Birmingham, England.