Mass Appeal India

Last updated
Mass Appeal India
Mass Appeal logo.png
Parent company Mass Appeal Records
Founded2019
Distributors Universal Music India (previously), The Orchard (current)
Genre Hip hop
Country of originIndia
Location Mumbai

Mass Appeal India is an Indian record label. It is a subsidiary hip hop label of the American parent Mass Appeal Records. [1] The label had partnered with The Orchard for music distribution.

Contents

History

Mass Appeal India stated operating in August 2019 under partnership with the Universal Music India. The label first signed rapper Divine, [2] and released his first three albums Kohinoor, Punya Paap, and Gunehgar. [3]

The label signed Raja Kumari in 2020. In 2022, the label terminated their partnership with the Universal Music India and formed a new music distribution agreement with The Orchard. [4] In 2023, Mass Appeal India initiated signing Malayalam hip-hop artists through a program. [5]

American musician KSHMR also released his Indian hip-hop oriented album KARAM through Mass Appeal India, which featured guest appearances from a plethora of Indian rappers like Seedhe Maut, Yashraj, KR$NA, Raftaar, Ikka, Raja Kumari, Yashraj, Yungsta, Riar Saab, Munawar Faruqui, and MC STΔN. [6] [7]

In April 2025, Nas visited India again to perform at the Mass Appeal Presents: The World Reunion—A Charity Concert, hosted by Mass Appeal India, at The Nesco Center, in Mumbai. He was accompanied by various Indian-origin rappers, such as, Divine, Raftaar, Ikka, KR$NA, King, and Steel Banglez. [8] In the same year, KR$NA announced his first mixtape, Yours Truly, which was released on 22 May 2025 and distributed via Mass Appeal India. [9] [10]

Artists

Discography

Albums

YearArtist(s)TitleRef
2019 DIVINE Kohinoor [17]
2020 Ikka I [18]
DIVINE Punya Paap [19]
2022Ab 17, Sez on the BeatTEZ FILAM [20] [21]
DIVINE Gunehgar [22]
2023 Tsumyoki A Message From The Moon [23]
KSHMR KARAM [7]
Dakait, Sez on the BeatDev Nagri Aur Main [24]
yungsta, Sez on the BeatMEEN [25]
2024JASKARANDIVINE VIOLENCE [16]
Raf Saperra5 Deadly Venomz [26]
NazzBATHROOM SINGER [27]
DIVINE, Karan Aujla STREET DREAMS [28]
Heems LAFANDAR [29]
2025KR$NAYours Truly [9] [10]
Various ArtistsThe Lehar Chandigarh Mixtape [30]

References

  1. ↑ "Mass Appeal India Is Now A Reality". www.rsjonline.com. Retrieved 2024-05-31.
  2. 1 2 Gurbaxani, Amit (2019-09-13). "Hindi Rapper Divine On Why He Signed With Mass Appeal India: 'It's Nas, Bro'". Billboard. Retrieved 2024-06-03.
  3. ↑ Aswad, Jem (2019-08-20). "Nas, Mass Appeal and Universal Music Launch Hip-Hop Label in India, Sign Divine". Variety. Retrieved 2024-05-31.
  4. ↑ "Mass Appeal Records, co-owned by Nas, inks deal with The Orchard". Music Business Worldwide. 2021-05-26. Retrieved 2024-06-03.
  5. ↑ Lal, Sam (2020-10-11). "Rise of the street beat: India spits rhymes in Hindi, Malayalam, Tamil, Odia". The New Indian Express. Retrieved 2024-05-31.
  6. ↑ "KSHMR In Conversation With Rolling Stone India". Rolling Stone India . November 6, 2023. Retrieved December 28, 2025.
  7. 1 2 Hirwani, Peony (2023-11-24). "KSHMR - Inspiring a Generation with Melodies and Meaning". Rolling Stone India. Retrieved 2024-05-31.
  8. ↑ Aurelius, Marcus (April 22, 2025). "Nas spends Easter weekend in India". LIFTED Asia. Retrieved April 28, 2025.
  9. 1 2 "KR$NA Teams Up with Nas' Mass Appeal for Highly Anticipated Project". Deccan Chronicle . 28 April 2025. Retrieved 6 June 2025.
  10. 1 2 Kappal, Bhanuj (September 18, 2025). "GQ Hype: Kr$na on rap battles, his fandom awaam and playing the long game". GQ India . Retrieved December 28, 2025.
  11. ↑ Hirwani, Peony (2024-01-12). "EXCLUSIVE: Jass Manak Partners With Mass Appeal India". Rolling Stone India. Retrieved 2024-05-31.
  12. ↑ Service, Express News (2023-09-15). "INTERVIEW | 'Manavaalan Thug' was meant for my album: Indie artist Dabzee". The New Indian Express. Retrieved 2024-05-31.
  13. ↑ "American DJ KSHMR Teams Up With Pop Icons King & Zaeden On New Track 'Aawara'; Deets Inside". News18. 2024-03-22. Retrieved 2024-05-31.
  14. ↑ Houghton, Edwin (2024-03-12). "New York's desi rap star Heems's new album re-imagines the diasporic experience as a place to be whole". GQ India. Retrieved 2024-05-31.
  15. ↑ Britto, David (2024-05-21). "How A Viral Cypher Catapulted The Ranjha to Release His Song 'Muqabala' Via Mass Appeal". Rolling Stone India. Retrieved 2024-05-31.
  16. 1 2 "Interview: Breakthrough Punjabi Emcee Jaskaran On His Debut Album 'Divine Violence' With Mass Appeal, Sidhu Moose Wala, Punjab's Musical Heritage & Censorship". Culture Haze. October 31, 2024. Retrieved April 19, 2025.
  17. ↑ Tagat, Anurag (2023-10-09). "DIVINE Celebrates Four Years Since the Release of 'Kohinoor' Album". Rolling Stone India. Retrieved 2024-05-31.
  18. ↑ "Mass Appeal India signs rapper IKKA; to launch 'Level Up' on October 26". MediaBrief. 2020-10-16. Retrieved 2024-05-31.
  19. ↑ "How DIVINE's latest album Punya Paap took shape in post-lockdown India". Red Bull. 2021-01-04. Retrieved 2024-05-31.
  20. ↑ Tagat, Anurag (2024-05-27). "When Dua Lipa Met SRK: Outdustry Have Cracked Artist Campaigns". Rolling Stone India. Retrieved 2024-05-31.
  21. ↑ "Indian hip hop producer of 'Gully Boy' fame picks young rapper from the dark gullies of New Delhi as the next one to watch". Times of India . 2022-11-18. ISSN   0971-8257 . Retrieved 2026-01-11.
  22. ↑ "DIVINE's Third Album 'Gunehgar' Featuring Global Guest Collaborators Such As Russ, Jadakiss, Armani White And Hit-Boy Out Now via Mass Appeal India! – MusiCulture". 2022-11-10. Retrieved 2024-05-31.
  23. ↑ Tripathi, Shirish (2023-06-28). "Tsumyoki Curates an Emotional and Heartfelt Album "A Message From The Moon" |". The Indian Music Diaries. Retrieved 2024-05-31.
  24. ↑ "Dakait Drops Huge Debut Album 'Dev Nagri Aur Main' F/ Raga, Yungsta, Team Evolution & More, Prod. By Sez On The Beat - Culture Haze". 2023-10-12. Retrieved 2024-05-31.
  25. ↑ Plus, Music (2023-05-11). "Yungsta and Sez on the Beat to release their debut album MEEN". Musicplus. Retrieved 2024-05-31.
  26. ↑ "The Folklore Of Raf Saperra's '5 Deadly Venomz'". trenchtrenchtrench.com. Retrieved 2024-06-03.
  27. ↑ "GUMNAAM". Chartoo. Retrieved 2024-06-03.
  28. ↑ Lange, Alexandra (2024-02-16). "Indian Rap Stars DIVINE and Karan Aujla Share Collaborative Album, 'Street Dreams'". Audible Treats. Retrieved 2024-06-03.
  29. ↑ "Heems Returns with New Album 'Lafandar,' Brings Das Racist Mixtapes to Vinyl | Exclaim!". Heems Returns with New Album 'Lafandar,' Brings Das Racist Mixtapes to Vinyl | Exclaim!. Retrieved 2024-05-31.
  30. ↑ Tagat, Anurag (October 9, 2025). "Rap Recap: Ed Sheeran Taps Karan Aujla, Seedhe Maut's Tour, Lehar Chandigarh Mixtape and More". Rolling Stone India . Retrieved December 28, 2025.
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