Mass Appeal India | |
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Parent company | Mass Appeal Records |
Founded | 2019 |
Distributor(s) | Universal Music India (previously), The Orchard (current) |
Genre | Hip hop |
Country of origin | India |
Location | Mumbai |
Mass Appeal India is an Indian record label. It is a subsidiary hip hop label of the American parent Mass Appeal Records. [1] The label had partnered with The Orchard for music distribution.
Mass Appeal India stated operating in August 2019 under partnership with the Universal Music India. The label first signed rapper Divine, [2] and released his three albums Kohinoor, Punya Paap, and Gunehgar. [3]
The label signed Raja Kumari in 2020. In 2022, the label terminated their partnership with the Universal Music India and formed a new music distribution agreement with The Orchard. [4] In 2023, Mass Appeal India initiated signing Malayalam hip-hop artists through a program. [5]
In April 2025, Nas visited India again to perform at the Mass Appeal Presents: The World Reunion—A Charity Concert, hosted by Mass Appeal India, at The Nesco Center, in Mumbai. He was accompanied by various Indian-origin rappers, such as, Divine, Raftaar, Ikka, KR$NA, King, and Steel Banglez. [6]
Year | Artist(s) | Title | Ref |
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Raf Saperra | 5 Deadly Venomz | [14] | |
2024 | Nazz | BATHROOM SINGER | [15] |
DIVINE, Karan Aujla | STREET DREAMS | [16] | |
Heems | LAFANDAR | [17] | |
2023 | Tsumyoki | A Message From The Moon | [18] |
KSHMR | KARAM | [19] | |
Dakait, Sez on the Beat | Dev Nagri Aur Main | [20] | |
yungsta, Sez on the Beat | MEEN | [21] | |
2022 | Ab 17, Sez on the Beat | TEZ FILAM | [22] |
DIVINE | Gunehgar | [23] | |
2020 | Ikka | I | [24] |
DIVINE | Punya Paap | [25] | |
2019 | DIVINE | Kohinoor | [26] |