McKee Foods

Last updated
McKee Foods Corporation
Company type Private
Industry Food processing
Founded Chattanooga, Tennessee, U.S. (1934;90 years ago (1934)) [1]
FoundersO.D. McKee, [2]
Ruth McKee
Headquarters Collegedale, Tennessee, U.S.
Key people
Mike McKee, Rusty McKee, Angie McKee, Ellsworth McKee, Jack McKee, Cole Smith, Debbie McKee-Fowler [3]
Products
  • Snacks
  • cereal
  • granola bars
Brands Drake's Cakes, Fieldstone Bakery, Little Debbie, Sunbelt Bakery
RevenueIncrease2.svg $836 million (2021)
Number of employees
6,800 (As of September 2021) [4]
Website www.mckeefoods.com

McKee Foods Corporation is a privately held and family-owned American snack food and granola manufacturer headquartered in Collegedale, Tennessee. [5] The corporation is the maker of Drake's Cakes, Fieldstone Bakery snacks and cereal, Little Debbie snacks, and Sunbelt Bakery granola and cereal. [6] The company also formerly operated Heartland Brands.

Contents

History

The company was founded during the Great Depression by Oather "O.D." McKee and Ruth McKee. Oather started out selling cakes from his 1928 Whippet in the Chattanooga area. Wanting to expand, he bought a small bakery, Jack's Cookie Company. The bakery did well for a few years, but O.D. was still looking to expand. His father-in-law, however, did not share his ideas. O.D. decided to sell his business and start over.

The McKees moved to Charlotte, North Carolina, into a new bakery designed by O.D. After some time, they sold the Charlotte plant. They moved back to Chattanooga in the early 1950s when Cecil King, Ruth's brother, was in poor health and needed help. They decided to buy back the bakery, which was renamed McKee Baking Company from King's Bakery in 1962, and run it themselves.

McKee Baking Company moved to Collegedale in 1957. In 1991, McKee Baking Company became McKee Foods Corporation.

Ellsworth McKee, the son of company-founder O.D. McKee, took over, but retired from day-to-day operations in September 2012 and retains the position of company chairman. [4]

It was announced on January 28, 2013, that McKee Foods would pay $27.5 million for Hostess Brands' Drake's brand, which includes Ring Dings, Yodels, and Devil Dogs products. [7] The bankruptcy court approved the purchase on April 9, 2013. [8]

As of 2013, McKee ships more than 900 million cartons of Little Debbie products each year. [9]

Brands

Little Debbie

Little Debbie logo, 1985-2013 Little Debbie.png
Little Debbie logo, 1985–2013
Little Debbie products
LD-Cosmic-Brownie.jpg
Cosmic Brownie
LD-Nutty-Bar-Split.jpg
Nutty Bar
LD-Oatmeal-Creme-Pies.jpg
Oatmeal Creme Pie
LD-Swiss-Cake-Rolls.jpg
Swiss Cake Roll
LD-Zebra-Cakes.jpg
Zebra Cake

Little Debbie products are primarily cookie and cake-based dessert snacks. They come in dozens of varieties, including the top-selling Swiss Cake Rolls, Nutty Bars, Fudge Rounds, Cloud Cakes, Cosmic Brownies, Zebra Cakes, and Oatmeal Creme Pies. [10] Little Debbie products are available in most discount, grocery, and convenience stores, both in boxes and as individually wrapped items.

In 1960, company founders O.D. and Ruth McKee decided to name a product after one of their grandchildren, four-year-old Debbie. Now Debbie McKee-Fowler serves as Executive Vice-President and serves on the McKee Foods Board of Directors. [11] The original image of Debbie used on packaging and advertising, which began on August 23, 1960, was based on a black-and-white photo. Full-color portraits of Little Debbie started later in 1960. Artist Pearl Mann of Atlanta created the original color artwork. Following instructions, she made the little girl look older, around 8 or 9. [12] [13] [14] Minor changes were made to the logo in 1985 and again in 2013. [9]

The Little Debbie brand has sponsored NASCAR teams since the 1990s, [13] most notably the Wood Brothers No. 21 Ford Fusion in the NASCAR Sprint Cup Series from 2006 to 2008. [14] [15] The brand switched to the No. 47 JTG Daugherty Racing team in the 2009 season, after sponsoring both teams in 2008. [15] From sundown Friday to sundown Saturday, known as the Sabbath, the Little Debbie logos are covered or removed, and the crew wears non-Little Debbie attire as a condition of sponsorship because McKee Foods was founded and is run by owners who are Seventh-day Adventists. [13] [16]

As of late 2022, the cakes will not be sold in US Department of Defense Defense Commissary Agency and Navy Exchange commissaries. McKee has said [17] that the regulatory standards required of McKee Foods are too costly to continue supplying the commissaries.

Drake's

Drake's is a baking company in Wayne, New Jersey. Originally an independent company, Drake's was owned by Hostess from 1998 to 2012; [18] McKee Foods acquired Drake's line when Hostess liquidated in bankruptcy in 2012. The Drake's brand distributes snack cakes such as Ring Dings, Yodels, Devil Dogs, Yankee Doodles, Sunny Doodles, Funny Bones, and coffee cake. Their mascot is Webster, a smiling drake (a male duck) holding a spoon and wearing a chef's hat and neckerchief.

Fieldstone Bakery

Products sold under the Fieldstone Bakery brand include whole grain snacks, granola, pastries, and cookies. [19]

Sunbelt Bakery

Sunbelt logo, 2002-2009 Sunbelt logo.jpg
Sunbelt logo, 2002–2009

Sunbelt Bakery products include a variety of granola bars, fruit snacks, and cereals. [20] [21]

Heartland Brands

The company previously sold granola cereals and pie crusts under the Heartland brand. [22] McKee acquired the brand, which dated to 1968, in 1998. [23] The brand was in use until at least 2018. [24]

Bakeries

Related Research Articles

<span class="mw-page-title-main">Dolly Madison</span> Snack food brand

Dolly Madison is an American bakery brand owned by Hostess Brands, selling packaged baked snack foods. It is best known for its long marketing association with the Peanuts animated TV specials.

<span class="mw-page-title-main">Twinkie</span> American snack cake

A Twinkie is an American snack cake, described as "golden sponge cake with a creamy filling". It was formerly made and distributed by Hostess Brands. The brand is currently owned by Hostess Brands, Inc., itself currently owned by The J.M. Smucker Company and having been formerly owned by private equity firms Apollo Global Management and C. Dean Metropoulos and Company as the second incarnation of Hostess Brands. During bankruptcy proceedings, Twinkie production was suspended on November 15, 2012, and resumed after an absence of a few months from American store shelves, becoming available again nationwide on July 15, 2013.

<span class="mw-page-title-main">Interstate Bakeries</span> Bakeries of the United States

Old HB, Inc., known as Hostess Brands from 2009 to 2013 and established in 1930 as Interstate Bakeries Corporation, was a wholesale baker and distributor of bakery products in the United States. Before its 2012 closure and liquidation, it owned the Hostess, Wonder Bread, Nature's Pride, Dolly Madison, Butternut Breads, and Drake's brands.

<span class="mw-page-title-main">Collegedale, Tennessee</span> City in Tennessee, United States

Collegedale is a city in Hamilton County, Tennessee, United States. The population was 11,109 at the 2020 census. Collegedale is a suburb of Chattanooga and is part of the Chattanooga, TN–GA Metropolitan Statistical Area. Collegedale is home to Southern Adventist University. The median household income is one of the highest in Hamilton County. It has been ranked as one of the best and safest places to live in Tennessee. The unincorporated community of Ooltewah is an enclave in Collegedale.

<span class="mw-page-title-main">Nabisco</span> American snack company

Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.

<span class="mw-page-title-main">Yodels</span>

Yodels are frosted, cream-filled cakes made by the Drake's company, which was bought by McKee Foods after former owner Old HB went bankrupt. Yodels are distributed on the East Coast of the United States. They are similar to Hostess Brands' Ho Hos and Little Debbie's Swiss Cake Rolls.

<span class="mw-page-title-main">Drake's Cakes</span> Brand of American baked goods

Drake's is a brand of American baked goods. The company was founded by Newman E. Drake in 1896 in Harlem, New York, as The N.E. Drake Baking Company, but it is now owned by McKee Foods. The company makes snack cake products such as Devil Dogs, Funny Bones, Coffee Cakes, Ring Dings, and Yodels. Drake's has traditionally been marketed primarily in the Northeastern U.S., but it expanded to the Mid-Atlantic and Southeastern U.S. regions in 2016. The products are made under the Orthodox Union kosher certification guidelines.

<span class="mw-page-title-main">Granola</span> Breakfast, lunch and snack food

Granola is a food consisting of rolled oats, nuts, seeds, honey or other sweeteners such as brown sugar, and sometimes puffed rice, that is usually baked until crisp, toasted and golden brown. The mixture is stirred while baking to avoid burning and to maintain a loose breakfast cereal consistency. Dried fruit, such as raisins and dates, and confections such as chocolate are sometimes added. Granola is often eaten in combination with yogurt, honey, fresh fruit, milk or other forms of cereal. It also serves as a topping for various pastries, desserts or ice cream. Muesli is similar to granola, except that it is traditionally neither sweetened nor baked.

<span class="mw-page-title-main">Ding Dong</span> Small chocolate cake of hockey puck size

A Ding Dong is a chocolate cake produced and distributed in the United States by Hostess Brands and in Canada from Vachon Inc. under the name King Dons; in some U.S. markets, it was previously known as Big Wheels. With the exception of a brief period in 2013, the Ding Dong has been produced continuously since 1967. It is round with a flat top and bottom, close to three inches in diameter and slightly taller than an inch, similar in shape and size to a hockey puck. A white creamy filling is injected into the center and a thin coating of chocolate glaze covers the cake. The Ding Dong was originally wrapped in a square of thin aluminum foil, enabling it to be carried in lunches without melting the chocolate glaze.

<span class="mw-page-title-main">Ho Hos</span> American snack cake brand

Ho Hos are small, cylindrical, frosted, cream-filled chocolate snack cakes with a pinwheel design based on the Swiss roll. Made by Hostess Brands, they are similar to Yodels by Drake's and Swiss Cake Rolls by Little Debbie.

Newman E. Drake was an American entrepreneur and philanthropist who founded Drake's, an American baking company now owned by McKee Foods.

<span class="mw-page-title-main">Snack cake</span> Small cake

Snack cakes are a type of baked dessert confectionery made with cake, sugar, and icing.

<span class="mw-page-title-main">Flowers Foods</span> Bakeries of the United States

Flowers Foods, headquartered in Thomasville, Georgia, is a producer and marketer of packed bakery food. The company operates 47 bakeries producing bread, buns, rolls, snack cakes, pastries, and tortillas. Flowers Foods' products are sold regionally through a direct store delivery network that encompasses the East, South, Southwest, West, and the Northwest regions of the United States and are delivered nationwide to retailer's warehouses. It has made acquisitions of a number of bakeries and other food companies over the years, continuing through to the present day. As of February 2013, it had grown to be the "second-largest baking company in the United States".

<span class="mw-page-title-main">Quaker Oats Company</span> American food conglomerate

The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago, Illinois. As Quaker Mill Company, the company was founded in 1877 in Ravenna, Ohio. In 1881, Henry Crowell bought the company and launched a national advertising campaign for Quaker Oats.

<span class="mw-page-title-main">Hostess Brands</span> American food company

Hostess Brands is an American-based bakery company formed in 2013. Its main operating subsidiaries are Hostess Brands, LLC, and Voortman Cookies Limited.

<span class="mw-page-title-main">Hostess (snack cakes)</span> Brand of snack cakes made by Hostess brands

Hostess Cake, mostly known simply as Hostess, is a brand under which snack cakes are sold by Hostess Brands. The brand originated in 1919 when the first Hostess CupCake was sold. However, it is better-known as the brand under which Twinkies are sold, after that product appeared in 1930.

<span class="mw-page-title-main">Oatmeal Creme Pie</span> Oatmeal cookie sandwich

Oatmeal creme pies were the first Little Debbie snack cake commercially produced by McKee Foods. The snack consists of two soft oatmeal cookies stuffed with fluffy creme filling.

References

  1. "Company History". mckeefoods.com. Retrieved 2020-08-26.
  2. "McKee Foods Corporation - About our Company". McKeeFoods.com. Archived from the original on 2012-11-20. Retrieved 2012-11-17.
  3. "Who We Are".
  4. 1 2 Smith, Ellis (September 15, 2012). "Little Debbie's Dad to sell Ooltewah mansion". Chattanooga Times Free Press . Retrieved 2013-05-13. Today, his privately held company employs some 5,800 workers, producing more than 160 types of snacks for the North America market. McKee is semi-retired now, serving as company chairman.
  5. "Corporate Fact Sheet Archived 2012-11-20 at the Wayback Machine ." McKee Foods. Retrieved on November 17, 2012. "Street address: 10260 McKee Road Collegedale, TN 37315"
  6. Biggs, Jennifer (March 25, 2018). "What 'Pick Tennessee' really means". The Tennessean . Nashville, Tennessee. p. D1. Retrieved June 26, 2022 via newspapers.com.
  7. "Stock Market & Financial Investment News". The fly on the Wall. Archived from the original on 2013-10-16. Retrieved 2019-09-08.
  8. David Flessner, "McKee completes purchase of Drake's Cakes from bankrupt Hostess", "Chattanooga Times Free Press, April 9, 2013
  9. 1 2 3 "The Little Debbie Logo Gets a Makeover, Its First Since 1985". PR Newswire. May 8, 2013. Retrieved 2013-05-13. Here are some of the changes that have been made to the Little Debbie logo:

    * Little Debbie's auburn hair is darker and has fewer curls.
    * She's wearing a more updated plaid shirt with a rounded "Peter Pan collar". (She wore a lace-embroidered pointed collar before.)
    * She's still wearing the straw hat, but the hat string–which is called a "stampede string"–was removed.
    * The red ribbon, with the name Little Debbie on it, also now has a more contemporary style.
  10. "Frequently Asked Questions". Littledebbie.com. Retrieved 2012-11-17.
  11. "Debbie McKee-Fowler, Mckee Foods Corp: Profile and Biography". Bloomberg News .
  12. "Our Brands: Little Debbie". McKee Foods. Archived from the original on 2013-08-13.
  13. 1 2 3 Gary Land (23 October 2014). Historical Dictionary of the Seventh-Day Adventists. Rowman & Littlefield Publishers. pp. 214–215. ISBN   978-1-4422-4188-6.
  14. 1 2 Wood Brothers/JTG Racing (November 19, 2005). "Wood Brothers/JTG Racing press conference". Motorsport.com . Retrieved 17 December 2016.
  15. 1 2 JTG Daugherty Racing (September 25, 2008). "Kansas: JTG Racing, Ambrose preview". Motorsport.com. Kansas City, Kansas . Retrieved 17 December 2016.
  16. "Jayski's NASCAR Silly Season Site - Sprint Cup Team News and Links - #47". Archived from the original on 8 October 2010. Retrieved 29 October 2010. Little Debbie sponsorship note: The #47 team primary sponsor, Little Debbie snacks, is run by Seventh Day Adventists. From sundown Friday till sundown Saturday, the team has to cover all Little Debbie logos on the hauler, wear non-Little Debbie attire, and remove all Little Debbie decal from the race car. ( Autoweek , 3-16-2006)
  17. Goodbye, Little Debbie: Snack cakes to gradually disappear from commissary shelves, Kelly Agee, Stars and Stripes, 2022-09-02, accessed 2022-09-14
  18. Drake’s. "Drake's Introduces Alpine Yodels". www.prnewswire.com. Retrieved 2021-05-19.
  19. "All Products". fieldstonebakery.com. Retrieved June 26, 2022.
  20. "Granola Bars Market 2021, Scope and Price Analysis of Top Manufacturers Profiles Sunbelt Bakery, Mars, General Mills, Quaker, Nature's Path". The Manomet Current. Retrieved 2021-05-19.
  21. "UPDATE: IRONMAN triathlon expected to reel in thousands to downtown Chattanooga". www.wrcbtv.com. Retrieved 2021-05-19.
  22. "Heartland Brands". heartlandbrands.com. Retrieved June 26, 2022.
  23. "Heartland History". heartlandbrands.com. Archived from the original on July 7, 2012 via Wayback Machine.
  24. "Heartland Cereal (advert)". The Kansas City Star . March 28, 2018. p. PC5. Retrieved June 26, 2022 via newspapers.com.