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Type | Subsidiary |
---|---|
Industry | Advertising, Marketing |
Founded | 1986 |
Headquarters | London, UK |
Area served | Global |
Key people | Stephen Allan, Worldwide Chairman & CEO |
Number of employees | 7,000 |
Parent | GroupM, WPP |
This article needs to be updated.(April 2023) |
MediaCom is a marketing agency network. Led by Stephen Allan, Worldwide Chairman & CEO, the company has 7,000 employees in 130 offices across 105 countries. Its central coordination hubs are in London, New York, Miami and Singapore.
MediaCom is a member of WPP, the marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
MediaCom’s clients come from a wide variety of industries, including automotive, consumer goods, retail, pharmaceutical, telecommunications, entertainment and fashion.[ citation needed ] As of 2017, MediaCom was the world’s third-largest media agency network in terms of agency billings according to RECMA figures.[ citation needed ]
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which includes advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, Interpublic Group of Companies, and Omnicom. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.
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Kantar Group is a data analytics and brand consulting company, based in London, England. It was founded in 1992, and has approximately 30,000 employees in 100 countries working in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion.
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Y&R ANZ is an Australasian advertising agency. The agency was formed in 2005 when the international advertising holding conglomerate WPP Group acquired the Australian marketing communications company, The Communications Group (TCG).
24/7 Media, formerly 24/7 Real Media is a technology company headquartered in New York City and 20 offices in 12 countries, specializing in Digital Marketing. It provides for publishers, advertisers and agencies globally. It was formerly listed as "TFSM" on the NASDAQ stock exchange. The company was purchased by WPP plc in 2007 for $649 million. David J. Moore is the chairman, founder and CEO. He also served as chairman of the Interactive Advertising Bureau. In December, 2013, 24/7 Media announced it would merge with GroupM subsidiary, Xaxis.
Maxus was a global media agency, with services including communications strategy, media planning and buying, digital marketing, search engine marketing (SEM) through search advertising and search engine optimisation (SEO), direct response media, data analytics, and marketing ROI evaluation. In December 2011, Maxus became Campaign magazine's Global Media Network of the Year.
VMLY&R is an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Y&R , founded in 1923. It is a subsidiary of WPP plc multinational advertising and public relations holding company.
XM Gravity Indonesia is one of the subsidiary company of the WPP Group, the world's largest advertising company by revenues that employs around 162,000 people in 3,000 offices across 110 countries. This investment is a step closer to WPP Group's goal in reaching 'Asian Domination'.
Tamara Ingram, OBE is a British businesswoman with a celebrated career in the marketing and advertising industry. Over the past four decades, she has held leadership positions at some of the world's most prestigious agencies including Wunderman Thompson, Grey Group, McCann Worldgroup and Saatchi and Saatchi. She is currently chairman of integrated content agency The 10 Group, Asthma and Lung UK, Chair of the ESG committee as a NED for Marks and Spencer and non executive director of Intertek and Marsh Mclennan
WPP-Scangroup is a subsidiary of WPP and is listed on the Nairobi Securities Exchange. It is the largest marketing and communication group operating a multi-agency model across multiple disciplines in Sub-Saharan Africa. The group comprises the ad agencies Ogilvy Africa, SCANAD, JWT and BluePrint Marketing; media firms GroupM, MediaCom Africa, Mindshare and MEC; public relations agencies Ogilvy PR and H+K Strategies; market research agency Millward Brown; specialty communication firms Roundtrip and Geometry Global; and digital companies OgilvyOne, Squad Digital and SCANAD Digital. In all, over 1200 people are employed across the various organizations.
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