Media panic

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Computer games are a prime example of media panic. Colecovision (2788990269) (2).jpg
Computer games are a prime example of media panic.

The term "media panic" was coined by Danish media scholar Kirsten Drotner. [1] Media panic refers to the highly emotionally charged discourse surrounding the emergence of new medium or media technology, such as the Internet, the World Wide Web, computer games or social media (which assume the role of folk devils), [2] that is feared threaten society and its values. It can be considered a specification of the wider concept of "moral panic" and according to Drotner follows several basic characteristics: [1]

Contents

Factors

Sensationalism: Media outlets may exaggerate the severity or likelihood of a threat that the new medium or media technology poses in order to capture attention and drive ratings. [5]

Simplification: complex and nuanced issues are often oversimplified, tenuous links may be presented as profound or inevitable, leading to misunderstandings and misconceptions by the public.

Emotional appeal: media coverage may evoke strong emotions reactions such as fear, anger, outrage or disgust.

Amplification: social networking platforms can amplify media panic by enabling misinformation to spread rapidly and creating algorithmic echo chambers which form feedback loops of anxiety and uncertainty.

History

Media panic has a long history, going back even as far as Ancient Greece with Socrates condemning the written word: “if men learn this they implant forgetfulness into their souls”. [6] The term, media panic, was coined by Danish media scholar Kirsten Drotner in 1998 addressing the relation of moral panic specifically to the emergence of new technologies.

Media Panic Cycle Diagram Media Panic cycle.jpg
Media Panic Cycle Diagram

Over the last several hundred years there have been numerous examples of sudden short-lived bouts of public concern at the introduction of new media technologies. [7] All of which have followed a distinctly similar progression. This process is seen as “cyclical and unchanging”, old media become acceptable and fade into the background and are replaced by new media and scapegoated in the same way. [3] The ‘panic cycle’ consists of four main stages: [8]

  1. Trusting beginnings
  2. Rising panic
  3. Decreasing fears
  4. Moving on

A timeline of media panics

450 BCE: Socrates/Plato

1400s: Printing press

1700s: Popularisation of novel reading

1880/90s: Penny dreadfuls

1930: Radio

1950: Comic book censorship

1960: Television

1970/80: Video nasties

1990/2000s: Violent video games

2000-present: internet, smartphones, social networks

Examples and case studies

Comic books

In the 1950s Psychiatrist Dr. Fredric Wertham made largely unfounded claims that so-called “crime comics” indoctrinated children into a life of violence and delinquency. In his book "Seduction of the Innocent" he linked these American comics to juvenile crime, as well as the promotion of homosexual lifestyles (Batman and Robin) and unfeminine activities (Wonder Woman). [9] [10] These assertions particularly appealed to middle-class parents causing an uproar of concern for their children.

This media panic had substantial and long-lasting impacts including the formation of the Comics Code Authority which drastically limited the type of content that could be published. Many in the industry were forced to leave the profession and the content that remained was far tamer.

Video Nasties  

In the 1980 Video Nasties, often low-budget horror films, became the subject of media panic. The Daily Mail started a campaign of front-page headlines: “Ban video sadism now”, described the “Rape of our children's minds”, and in a story headed “‘Taken over’ by something evil from the TV set”, suggested that a boy had been possessed by one such film. [11] This highly emotive coverage stirred up a frenzy among the general public which led to the Video Recordings Act being passed in 1984. This gave statutory power to the British Board of Film Classification, the act made it illegal to sell or supply a video that the board hadn’t examined and classified.

Social networking sites

Depiction of the Social Amplification Model of Moral Panics on Social media Social Amplification Modle.png
Depiction of the Social Amplification Model of Moral Panics on Social media

Social media is the most recent technological shift in the way we consume media. And so, somewhat predictably, has been met with a surge of concern [12] surrounding the impacts of usage on teenagers. The NYC Mayor Eric Adams classifying “unfettered access to and use of social media” as a public health crisis as well as accusing companies like TikTok of “monetising our children's privacy and jepradising their mental health” by including “addictive and dangerous features” in the design of their platform. [13]

Unlike other examples, social media has the capability to produce virtually unlimited supply of potential threats. [14] Curtis Puryeara also explains how virality is a key factor in how users classify potential threats through the Social Amplification Model of Moral Panics on Social Media. We have evolved to detect threats, but we must then identify which warrant a response. [15] We rarely consider them in isolation [16]  and often look to others for information. The combination of virality metrics (e.g. number of shares) and threatening content may act as a heuristic for users when trying to evaluate the perceived danger of a threat as it indicates that others consider the threat worth their attention. [17] [18] [19]

Addressing the problem

A multifaceted approach is needed when it comes to addressing the problem of media panics and mitigating their effects on individuals and society.

Reasonable reporting practices

Media outlets and social networking sites must be held accountable for the information they are publishing by regulatory bodies to ensure balanced and well-founded coverage. For example, through fact-checking, this is of particular importance on social media given the recent emergence of generative AI technology, to prevent the dissemination of dis- and misinformation. Sensationalism should be avoided to prevent an over-exaggerated sense of threat from forming.

Media literacy

The provision of media literacy education in schools, the workplace, and society can help individuals to navigate modern media, giving them the tools and skills to scrutinise the legitimacy of sources and discern credible information from misinformation.

See also

Related Research Articles

<span class="mw-page-title-main">Anxiety</span> Unpleasant state of inner turmoil over anticipated events

Anxiety is an emotion which is characterised by an unpleasant state of inner turmoil and includes feelings of dread over anticipated events. Anxiety is different from fear in that fear is defined as the emotional response to a present threat, whereas anxiety is the anticipation of a future one. It is often accompanied by nervous behavior such as pacing back and forth, somatic complaints, and rumination.

Disinformation is false information deliberately spread to deceive people. Disinformation is an orchestrated adversarial activity in which actors employ strategic deceptions and media manipulation tactics to advance political, military, or commercial goals. Disinformation is implemented through attacks that "weaponize multiple rhetorical strategies and forms of knowing—including not only falsehoods but also truths, half-truths, and value judgements—to exploit and amplify culture wars and other identity-driven controversies."

<span class="mw-page-title-main">Fredric Wertham</span> German-American psychiatrist (1895–1981)

Fredric Wertham was a German–American psychiatrist and author. Wertham had an early reputation as a progressive psychiatrist who treated poor black patients at his Lafargue Clinic at a time of heightened discrimination in urban mental health practice. Wertham also authored a definitive textbook on the brain, and his institutional stressor findings were cited when courts overturned multiple segregation statutes, most notably in Brown v. Board of Education.

<span class="mw-page-title-main">Moral panic</span> Fear that some evil threatens society

A moral panic is a widespread feeling of fear that some evil person or thing threatens the values, interests, or well-being of a community or society. It is "the process of arousing social concern over an issue", usually perpetuated by moral entrepreneurs and mass media coverage, and exacerbated by politicians and lawmakers. Moral panic can give rise to new laws aimed at controlling the community.

Folk devil is a person or group of people who are portrayed in folklore or the media as outsiders and deviant, and who are blamed for crimes or other sorts of social problems.

The deviancy amplification spiral and deviancy amplification are terms used by interactionist sociologists to refer to the way levels of deviance or crime can be increased by the societal reaction to deviance itself.

<i>Seduction of the Innocent</i> 1954 book by psychiatrist Fredric Wertham

Seduction of the Innocent is a book by German-born American psychiatrist Fredric Wertham, published in 1954, that warned that comic books were a negative form of popular literature and a serious cause of juvenile delinquency. The book was taken seriously at the time in the United States, and was a minor bestseller that created alarm in American parents and galvanized them to campaign for censorship. At the same time, a U.S. Congressional inquiry was launched into the comic book industry. Subsequent to the publication of Seduction of the Innocent, the Comics Code Authority was voluntarily established by publishers to self-censor their titles. In the decades since the book's publication, Wertham's research has been disputed by scholars.

Alarmism is excessive or exaggerated alarm of a real or imagined threat. Alarmism connotes attempts to excite fears or giving warnings of great danger in a manner that is amplified, overemphasized or unwarranted. In the news media, alarmism can often be found in the form of yellow journalism where reports sensationalise a story to exaggerate small risks.

<span class="mw-page-title-main">Culture of fear</span> Arrangement in which fear of retribution is pervasive

Culture of fear is the concept which describes the pervasive feeling of fear in a given group, often due to actions taken by leaders. The term was popularized by Frank Furedi and has been more recently popularized by the American sociologist Barry Glassner.

<span class="mw-page-title-main">Misinformation</span> Incorrect or misleading information

Misinformation is incorrect or misleading information. Misinformation can exist without specific malicious intent; disinformation is distinct in that it is deliberately deceptive and propagated. Misinformation can include inaccurate, incomplete, misleading, or false information as well as selective or half-truths. In January 2024, the World Economic Forum identified misinformation and disinformation, propagated by both internal and external interests, to "widen societal and political divides" as the most severe global risks within the next two years.

<span class="mw-page-title-main">Mean world syndrome</span> Cognitive bias

Mean world syndrome is a proposed cognitive bias wherein people may perceive the world to be more dangerous than it is. This is due to long-term moderate to heavy exposure to violence-related content in mass media. In the early stages of research, mean world syndrome was only discussed as an effect of watching television. However, it became clear that social media platforms also play a major role in the spread of mean world syndrome.

<span class="mw-page-title-main">Social media</span> Virtual online communities

Social media are interactive technologies that facilitate the creation, sharing and aggregation of content amongst virtual communities and networks. Common features include:

A social panic is a state where a social or community group reacts negatively and in an extreme or irrational manner to unexpected or unforeseen changes in their expected social status quo. According to Folk Devils and Moral Panics by Stanley Cohen, the definition can be broken down to many different sections. The sections, which were identified by Erich Goode and Nachman Ben-Yehuda in 1994, include concern, hostility, consensus, disproportionality, and volatility. Concern, which is not to be mistaken with fear, is about the possible or potential threat. Hostility occurs when an outrage occurs toward the people who were a part of the problem and agencies who are accountable. These people are seen as the enemy since their behavior is viewed as a danger to society. Consensus includes a distributed agreement that an actual threat is going to take place. This is where the media and other sources come in to aid in spreading of the panic. Disproportionality compares people's reactions to the actual seriousness of the condition. Volatility is when there is no longer any more panic.

BitChute is an alt-tech video hosting service launched by Ray Vahey in January 2017. It describes itself as offering freedom of speech, while the service is known for hosting far-right individuals, conspiracy theorists, and hate speech. Some creators who use BitChute have been banned from YouTube; some others crosspost content to both platforms or post more extreme content only to BitChute. Before its deprecation, BitChute claimed to use peer-to-peer WebTorrent technology for video distribution, though this was disputed.

The "Momo Challenge" was a hoax and an internet urban legend that was rumoured to spread through social media and other outlets. It was reported that children and adolescents were being harassed by a user named Momo to perform a series of dangerous tasks including violent attacks, self-harm, harming others, and suicide. Despite claims that the phenomenon had reached worldwide proportions in July 2018, the number of actual complaints was relatively small and many law enforcement agencies have not been able to confirm that anyone was harmed as a direct result of it. Moreover, the Momo Challenge sparked global panic and prompted urgent warnings from authorities and child safety advocates. Reports of children encountering Momo's disturbing messages circulated widely, causing heightened fears among parents and caregivers.

<span class="mw-page-title-main">Media coverage of the COVID-19 pandemic</span> Aspect of viral outbreak

Media coverage of the COVID-19 pandemic has varied by country, time period and media outlet. News media has simultaneously kept viewers informed about current events related to the pandemic, and contributed to misinformation or fake news.

<span class="mw-page-title-main">Impact of the COVID-19 pandemic on social media</span>

Social media became an important platform for interaction during the COVID-19 pandemic, coinciding with the onset of social distancing. According to a study conducted by Facebook's analytics department, messaging rates rose by over 50% during this period. Individuals confined to their homes utilized social media not only to maintain social connections but also as a source of entertainment to alleviate boredom. Concerns arose regarding the overreliance on social media for primary social interactions, particularly given the constraints imposed by the pandemic.

Plandemic is a trilogy of conspiracy theory films produced by Mikki Willis, promoting misinformation about the COVID-19 pandemic. They feature Judy Mikovits, a discredited American researcher and prominent anti-vaccine activist. The first video, Plandemic: The Hidden Agenda Behind Covid-19, was released on May 4, 2020, under Willis' production company Elevate Films. The second film, Plandemic Indoctornation, which includes more interviewees, was released on August 18 by Brian Rose's distributor of conspiracy theory related films, London Real. Later on June 3, 2023, Plandemic 3: The Great Awakening was released on The Highwire, a website devoted to conspiracy theories run by anti-vaccine activist Del Bigtree.

Disinformation attacks are strategic deception campaigns involving media manipulation and internet manipulation, to disseminate misleading information, aiming to confuse, paralyze, and polarize an audience. Disinformation can be considered an attack when it occurs as an adversarial narrative campaign that weaponizes multiple rhetorical strategies and forms of knowing—including not only falsehoods but also truths, half-truths, and value-laden judgements—to exploit and amplify identity-driven controversies. Disinformation attacks use media manipulation to target broadcast media like state-sponsored TV channels and radios. Due to the increasing use of internet manipulation on social media, they can be considered a cyber threat. Digital tools such as bots, algorithms, and AI technology, along with human agents including influencers, spread and amplify disinformation to micro-target populations on online platforms like Instagram, Twitter, Google, Facebook, and YouTube.

In internet slang, rage-baiting is the manipulative tactic of eliciting outrage with the goal of increasing internet traffic, online engagement, revenue and support. Rage baiting or farming can be used as a tool to increase engagement, attract subscribers, followers, and supporters, which can be financially lucrative. Rage baiting and rage farming manipulates users to respond in kind to offensive, inflammatory headlines, memes, tropes, or comments.

References

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  2. Cohen, S. (2011). Folk devils and moral panics (1st ed.). Routledge. https://doi.org/10.4324/9780203828250
  3. 1 2 Buckingham, D. (Ed.). (1998). Teaching popular culture: Beyond radical pedagogy. UCL Press.
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  6. Plato (c. 429-347 B.C.E), "Phaedrus" (c. 360 B.C.E.), 274c-275 b, R(eginald) Hackforth, transl., 1952.
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