Megan Coyne

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Megan Coyne
Megan Coyne on Adweek.jpg
Megan Coyne interviewed by Adweek in 2022
Born (1997-05-13) May 13, 1997 (age 27)
New Jersey, US
Alma mater Rutgers University (BA)
OccupationDeputy Platforms Director
Employer The White House (2022-2025)
Political party Democratic
Website meganecoyne.com

Megan Coyne (born May 13, 1997) is an American Democratic political communications specialist. [1] [2] [3] She served as the White House Deputy Director of Platforms under the Biden administration from August 2022 to January 2025. [4] [5] She managed the official White House Twitter account and later launched its first official Reddit account. [2] [5] [6] Previously working for the government of New Jersey, she ran social media accounts including those of the state government and governor Phil Murphy. [2] [7] [8]

Contents

Coyne is a native of Livingston, New Jersey. She graduated from Rutgers University with a bachelor's degree in political science in 2019. [7]

Early life and education

Born and raised in New Jersey, Coyne is a native of Livingston, New Jersey, and is a graduate of Livingston High School. [2] After her graduation from high school, she enrolled at Rutgers University. She became active in the Rutgers chapter of College Democrats and was elected president of the College Democrats of New Jersey in 2018, becoming the state group's first female president. [9] She graduated from Rutgers with a bachelor's degree in political science in 2019. [7] [10]

Career

New Jersey

In 2017, Coyne began her involvement in statewide New Jersey politics as an intern for the 2017 gubernatorial campaign of Phil Murphy, who would later become the Governor of New Jersey. Throughout much of 2018 and 2019, Coyne worked in Murphy's administration as a communications intern, before becoming a full-time member of the governor's communications staff in 2019 following her graduation from Rutgers University. [2]

As a full-time staff member in the Office of the Governor, Coyne was one of the two people to run the New Jersey state Twitter account, shaping the account's posting into a mix of internet memes and official information. [7] Coyne became widely recognized among Democrats, owing to the account's viral tweets and its poignant persona. [1] Under her tenure, the New Jersey state Twitter account grew substantially and became the largest official Twitter account of any U.S. state. [11]

White House

In August 2022, Coyne left her role in New Jersey to serve as the White House Deputy Director of Platforms, where she managed the Twitter account for the White House. [2] Shortly thereafter, several U.S. representatives tweeted in opposition to Biden's student loan forgiveness program; the White House account responded by quote tweeting the representatives and noting how much each individual representative received in PPP loan forgiveness. One user remarked that the White House had gone "goblin mode", as the account's new manager, Coyne was speculated to be behind the tweets. The White House did not confirm that rumor, although Buzzfeed News reported that Coyne retweeted a screenshot of the trending incident with a ":)". [12] In October 2024, she launched the first White House Reddit account for the purposes of "...sharing critical information about the [Biden] administration’s response to Hurricane Helene..." [6] After her tenure, she remarked, "...One of my proudest accomplishments was leading a campaign that called out Congressional Republicans for their hypocrisy – a strategy that gained national attention, drove press coverage, and energized supporters." [5]

References

  1. 1 2 Abutaleb, Yasmeen (August 26, 2022). "The Biden White House gets feisty on Twitter". The Washington Post . Retrieved August 26, 2022.
  2. 1 2 3 4 5 6 Wildstein, David (August 26, 2022). "Megan Coyne, the voice of New Jersey, is headed to the White House". New Jersey Globe .
  3. ↑ Quinn, Liam (August 26, 2022). "White House Twitter thread trolling Republicans features a New Jersey flair". The Record .
  4. ↑ Coyne, Megan [@megancoyne23] (August 1, 2022). "It's an absolute dream come true to be joining the @WhiteHouse Office of Digital Strategy as Deputy Director of Platforms. So excited for the journey ahead!" (Tweet). Retrieved February 21, 2025– via Twitter.
  5. 1 2 3 Coyne, Megan. "Megan Coyne". Megan E. Coyne. Retrieved February 21, 2025.
  6. 1 2 Perez, Sarah (October 8, 2024). "The White House joins Reddit and shares hurricane information". TechCrunch. Retrieved February 21, 2025.
  7. 1 2 3 4 Gold, Michael (February 19, 2020). "'Hi Haters': Why New Jersey's Twitter Account Is Like No Other". The New York Times .
  8. ↑ Wildstein, David (February 25, 2022). "Murphy announces promotions, hires on communications staff". New Jersey Globe.
  9. ↑ Wildstein, David (April 7, 2018). "Coyne elected NJ College Democratic president". New Jersey Globe.
  10. ↑ "Who gave Megan Coyne a new job? The White House" (Press release). Roi-NJ. August 2, 2022. Coyne, a Livingston native, received a degree in political science from Rutgers University–New Brunswick in 2019.
  11. ↑ Sacharow, Fredda (February 11, 2020). "Rutgers Grad Helps Put the Jersey in @NJGov Twitter Account". Rutgers Today. Rutgers University.
  12. ↑ Weekman, Kelsey (August 26, 2022). "You can thank the woman behind the hilarious New Jersey Twitter account for the punchy White House tweets". Buzzfeed News . Retrieved August 30, 2022.
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