Mel Henke

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Mel Henke, c. 1943 Mel Henke.jpg
Mel Henke, c. 1943

Mel Henke (Chicago, August 4, 1915 - Los Angeles, March 31, 1979) was an American jazz pianist, Chicago band leader, composer, arranger and jingle writer. Henke studied at the Chicago College of Music, then played with Chicago groups with Mitch Todd, Frank Snyder, Stephen Leonard and others. Henke recorded many jazz standards, with his own arrangements including a 1946 piano solo on Bix Beiderbecke's 1928 In a Mist . [1] His best-known jingles included the Ajax cleanser, "stronger-than-dirt" jingle, for Colgate-Palmolive, and "See the USA in Your Chevrolet" jingle for Chevrolet. [2]

Chicago city and county seat of Cook County, Illinois, United States

Chicago, officially the City of Chicago, is the most-populous city in the U.S. state of Illinois and the third-most-populous city in the United States. With an estimated population of 2,705,994 (2018), it is also the most-populous city in the Midwest. Chicago is the county seat of Cook County, the second-most-populous county in the US, and portions of the city extend westward into neighboring DuPage County. It is the principal city of the Chicago metropolitan area, often referred to as Chicagoland. At nearly 10 million people, the metropolitan area is the third-most-populous in the nation.

Los Angeles City in California

Los Angeles, officially the City of Los Angeles and often known by its initials L.A., is the most populous city in California, the second most populous city in the United States, after New York City, and the third most populous city in North America. With an estimated population of nearly four million, Los Angeles is the cultural, financial, and commercial center of Southern California. The city is known for its Mediterranean climate, ethnic diversity, Hollywood, the entertainment industry, and its sprawling metropolis. Los Angeles is the largest city on the West Coast of North America.

A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image. Many jingles are also created using snippets of popular songs, in which lyrics are modified to appropriately advertise the product or service.

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References

  1. David A. Jasen A Century of American Popular Music 2002- Page 100 "IN A MIST Bix Beiderbecke Robbins Music—New York 1928 Introduced on disc by the composer (Okeh 4091 6). ... Mel Henke created his piano solo in 1946 (Tempo 12 3 2), and Harry James and His Orchestra recorded it in 1949 (Columbia ..."
  2. CMJ New Music Monthly January 1998 - Page 12 "... La Dolce Henke by '60s jingle writer Mel Henke ("He's the guy who wrote the famous Ajax, 'stronger-than-dirt' jingle and 'See-the-U.S.A.-in-your-Chevrolet,' explains Warren), "