Menstrupedia Comic

Last updated
Menstrupedia Comic
Menstrupedia sample.jpg
A page from the comic book
Publication information
Publisher Menstrupedia.com
Formatvarious
GenreHealth
Publication date2012 to date
Creative team
Created by Aditi Gupta, Tuhin Paul

Menstrupedia comic is a guide to educate people around the world, particularly in India, on menstruation. It was started by Aditi Gupta and her now husband, Tuhin Paul. [1] [2] [3] Menstrupedia aims to help people understand the process of puberty in women and men in order to destroy myths around menstruation and normalise the biological process.

Contents

Background

When Aditi Gupta attained puberty at the age of 12, she found that menstruation is a taboo topic in India. [2] [4] She had to follow Indian traditional customs that implied that a menstruating person was impure, [4] and although her family was well-to-do and educated, she had no access to sanitary napkins because buying them was considered shameful. [3] As she grew up and moved away from her hometown, her perception of menstruation changed. She wished to spread awareness to help girls understand their bodies better and not let society shame them for their biology. [2] [4] [5]

The project started as a computer game, then a board game, [1] developed when Gupta and Paul were students at the National Institute of Design in Gandhinagar; it was originally Gupta's thesis project. [5] The project was launched in 2012 as a prototype pamphlet in Hindi before becoming printed comic books in 2013 following a crowdfunding campaign. [1] [2] [3]

Comic

Menstrupedia explains menstruation by using relatable characters. The book is designed in a culturally sensitive manner with no objectionable drawings. The content of the book is reviewed by gynecologists for medical accuracy. [6] In the comic, Priya Didi, a doctor, explains puberty to her younger cousin Pinki and to Pinki's friends Jiya and Mira. When Jiya gets her first period during Pinki's birthday party, Priya Didi uses the opportunity to talk to the girls about menstrual health, hygiene and puberty as they ask her questions. [2] [7]

Menstrupedia comic is available in 17 languages and also co-published in 11 countries namely Kenya, UK, Malaysia, Brazil, Egypt, Australia, Maldives, Uruguay, Nepal, Hungary, and Zimbabwe.

Blog

The associated blog is a crowd-sourced platform with more than 3000 writers, some as young as 12, and intentionally beautiful illustrations "to flip the narrative". [1] The website also contains Q&A and Learn sections. The online content and the comic have both been reviewed by medical professionals for accuracy. [1] [2]

Popularity

Since its launch, Menstrupedia has received appreciation for its fact-based portrayal of menstruation. The comic has been used by over 25,500 schools impacting over 13 millions girls and women across India and the world..

As of March 2019, the comic had been published into 17 languages, such as English, Hindi. Assamese, Bengali, Gujarati, Kannada, Malayalam. Marathi, Odia, Punjabi, Tamil, Telugu, Tibetan, Urdu, including Nepali, Hungarian, and Spanish, and has been incorporated by over 25,500 schools across India.

The initiative further gained recognition through its appearance on Shark Tank India, (the Indian adaptation of the American TV series Shark Tank) from the CEO of Emcure Pharmaceuticals and Shark Tank India judge Namita Thapar.

In 2016 the comic won the Laadli Media Award and Advertising for gender sensitivity, held at the National Centre for the Performing Arts. [8]

In 2018, the comic was gifted to more than 525 girls from a school run by Nagar Prathmik Shikshan Samiti in Navsari to educate them about menstruation and hygiene. [9]

In 2019 the comic was featured in vogue Japan under the section celebrating the female power in Asia.

In 2020 the Assamese version of the comic was released for a  function held at the conference hall of Deputy Commissioner's office in Dibrugarh as part of Project Sakhi with the aim to foster better menstrual hygiene management for girl students. [10]

The same efforts were continued in 2021 on the occasion of International Menstrual Hygiene Day by Deputy Commissioner Mr Sandeep Hans who procured 4000 books under the 'Beti Bachao Beti Padhao' scheme which have been sent to government schools of Moga. [11]

Later in 2022, an interactive session on menstruation was conducted by Open Eye Foundation for girl students  in Govt Model Middle School in Chandigarh, followed by distribution of Menstrupedia comics. [12]

Related Research Articles

<span class="mw-page-title-main">Menstruation</span> Shedding of the uterine lining

Menstruation is the regular discharge of blood and mucosal tissue from the inner lining of the uterus through the vagina. The menstrual cycle is characterized by the rise and fall of hormones. Menstruation is triggered by falling progesterone levels and is a sign that pregnancy has not occurred.

Menarche is the first menstrual cycle, or first menstrual bleeding, in female humans. From both social and medical perspectives, it is often considered the central event of female puberty, as it signals the possibility of fertility.

<span class="mw-page-title-main">Feminine hygiene</span> Personal care products for menstruation, vaginal discharge etc.

Feminine hygiene products are personal care products used during menstruation, vaginal discharge, and other bodily functions related to the vulva and vagina. Products that are used during menstruation may also be called menstrual hygiene products, including menstrual pads, tampons, pantyliners, menstrual cups, menstrual sponges and period panties. Feminine hygiene products also include products meant to cleanse the vulva or vagina, such as douches, feminine wipes, and soap.

<span class="mw-page-title-main">Chhaupadi</span> Taboo targeting menstruating persons

Chhaupadi is a form of menstrual taboo which prohibits women and girls from participating in normal family activities while menstruating, as they are considered "impure". Chhaupadi is said to be practiced primarily in the western part of Nepal, but the same is true for city dwellers also. It is practiced all over the country with different names and practiced in different ways.

Always is an American brand of menstrual hygiene products, including maxi pads, ultra thin pads, pantyliners, disposable underwear for night-time wear, and vaginal wipes. A sister concern of Procter & Gamble, it was first introduced in the United States in test markets in the spring of 1983, then nationally in May 1984. By the end of 1984, Always had also been introduced internationally in the United Kingdom, Canada, France, Germany, Pakistan and Africa.

<span class="mw-page-title-main">Cloth menstrual pad</span> Cloth pads to prevent menstrual fluid from leaking onto clothes

Cloth menstrual pads are cloth pads worn in the underwear to collect menstrual fluid. They are a type of reusable menstrual hygiene product, and are an alternative to sanitary napkins or to menstrual cups. Because they can be reused, they are generally less expensive than disposable pads over time, and reduce the amount of waste produced.

<span class="mw-page-title-main">Culture and menstruation</span>

There are many cultural aspects surrounding how societies view menstruation. Different cultures view menstruation in different ways. The basis of many conduct norms and communication about menstruation in western industrial societies is the belief that menstruation should remain hidden. By contrast, in some hunter-gatherer societies, menstrual observances are viewed in a positive light, without any connotation of uncleanness.

Menstrual Hygiene Day is an annual awareness day on May 28 to highlight the importance of good menstrual hygiene management (MHM) at a global level. It was initiated by the German-based NGO WASH United in 2013 and observed for the first time in 2014.

Aditi Gupta is an Indian author and co-founder of Menstrupedia Comic. She and her husband, both National Institute of Design Alumni, co-founded Menstrupedia Comic in 2012. In 2014, she was named in the Forbes India 30 Under 30 2014 list.

<span class="mw-page-title-main">Tampon tax</span> The fact that feminine hygiene products are subject to value-added tax

Tampon tax is a popular term used to call attention to tampons, and other feminine hygiene products, being subject to value-added tax (VAT) or sales tax, unlike the tax exemption status granted to other products considered basic necessities. Proponents of tax exemption argue that tampons, sanitary napkins, menstrual cups and comparable products constitute basic, unavoidable necessities for women, and any additional taxes constitute a pink tax.

<span class="mw-page-title-main">Anurag Chauhan</span> Indian social worker

Anurag Chauhan is an Indian social worker and founder of Humans For Humanity, a non-governmental organization (NGO) headquartered in Dehradun, India He is widely known for social work, particularly with regards to menstrual hygiene. The WASH project started by him has reached over 3.5 million women in over 6 states in last 5 years.

<span class="mw-page-title-main">Menstruation hut</span> Room or structure for menstruating women

A menstruation hut is a place of seclusion or isolation used by certain cultures with strong menstrual taboos. The same or a similar structure may be used for childbirth and postpartum confinement, based on beliefs around ritual impurity. These huts are usually built near the family home, have small doors, and are often dilapidated, with poor sanitation and ventilation, and no windows. The Nepali version, the Chhaupadi, is probably the best-known example, but cultural attitudes towards menstruation around the world mean that these huts exist, or existed until recently, in other places as well. The use of menstrual huts continues to be a cause of death, from exposure, dehydration, snake bite, smoke inhalation, and so on. The use of these huts is illegal in some places.

Sustainable menstruation refers to the use of environmentally-friendly and responsible menstrual products.

<span class="mw-page-title-main">Menstrual hygiene management</span> Access to menstrual hygiene products and disposal of used products

Menstrual hygiene management (MHM) or menstrual health and hygiene (MHH) refers to access to menstrual hygiene products to absorb or collect the flow of blood during menstruation, privacy to change the materials, and access to facilities to dispose of used menstrual management materials. It can also include the "broader systemic factors that link menstruation with health, well-being, gender equality, education, equity, empowerment, and rights". Menstrual hygiene management can be particularly challenging for girls and women in developing countries, where clean water and toilet facilities are often inadequate. Menstrual waste is largely ignored in schools in developing countries, despite it being a significant problem. Menstruation can be a barrier to education for many girls, as a lack of effective sanitary products restricts girls' involvement in educational and social activities.

Niraj Gera is an Indian photographer based in New Delhi., social activist and a faculty member at the Art of Living Foundation.

Saba Khalid is a Pakistani social entrepreneur, activist, public speaker, and journalist. She is the founder of the digital content platform, Aurat Raaj.

<span class="mw-page-title-main">Humans For Humanity</span> Non-governmental organization

Humans For Humanity (HFH) is a non-governmental organization, founded by renowned social worker Anurag Chauhan, headquartered in Dehradun, India. It is working to bring awareness about menstrual health, hygiene among women across India. It is providing health, hygiene and comfort to women, especially in poverty-stricken and rural areas in India. The organization empowers women by educating women and young girls on menstruation and menstrual hygiene, and by conducting workshops to produce low-cost sanitary pads. The WASH project started by Humans For Humanity has reached over 3 million women in over 6 states in India in the last 6 years, as of October 2020.

Orikalankini is an organisation and support group working to change narratives around menstruation and sexuality in India. Founded in 2013, the conversations are through art and dialogue and was started by Dr Sneha Rooh.

Eco Femme is a women-led social enterprise in Tamil Nadu, India, that produces organic washable cloth pads. Eco Femme was founded in 2009 in Auroville by Kathy Walkling and Jessamijn Miedema who started by producing, applying and selling these washable menstrual pads in Auroville. The aim was to produce pads that are both affordable and free of plastic. They were also interested in designing a sustainable alternative to disposable pads for the women of India as well as setting up self sustaining initiatives in cloth pad production for women from the neighbouring villages. All commercially sold pads are organically certified under GOTS and Eco Femme is the first in this space to have achieved this certification. The cloth pads are mostly made out of organic cotton and can last up to 75 washes or for three to five years from the time of purchasing. These pads are sold in more than 20 countries across the world. By 2022, Eco Femme has distributed over 1 million cloth pads which consequently saved more than 75 million single use disposable pads from reaching landfills.

RutuChakra is a youth-led organisation which has worked in the field of menstrual hygiene, inclusivity and dignity, predominantly in India since 2018. Through its 20+ chapters across India, it has provided over 200,000 menstrual products to underprivileged persons. The organization has been active throughout the COVID-19 pandemic, donating more than 50,000 products as of 2020. The organisation depends on several crowdfunding channels to raise funds for its activities. RutuChakra collaborates with Non-Governmental Organisations such as ThayiMane, Mitra Jyothi and Sandesh to provide sanitary napkins and workshops. For its work, the founder has received several accolades including the Renaissance Award.

References

  1. 1 2 3 4 5 Bahukhandi, Shivani (2017-08-23). "In Conversation With Menstrupedia: Changing The Narrative Around Menstruation". Feminism In India. Retrieved 2021-11-21.
  2. 1 2 3 4 5 6 Haynes, Suyin (2016-12-12). "How an Indian Comic Book Is Teaching Girls About Their Periods". Time. Retrieved 2021-11-21.
  3. 1 2 3 Miller, Monica; Agarwal, Pooja (2019-03-08). "International Women's Day: Breaking India's menstruation taboos" (video, 1 min 31 secs). BBC News Business. Retrieved 2021-11-21.
  4. 1 2 3 Gupta, Aditi (2015-10-29). "A taboo-free way to talk about periods" (video, TEDx talk, 11 mins 27 secs). TEDxGatewayWomen. Retrieved 2019-01-19.
  5. 1 2 Kalra, Shreya (2017-01-18). "Aditi Gupta Is Breaking Menstrual Taboos Through Her Comic Book Guide, Menstrupedia". India Times. Retrieved 2021-11-21.
  6. Bahukhandi, Shivani (2017-08-22). "In Conversation With Menstrupedia: Changing The Narrative Around Menstruation". Feminism in India. Retrieved 2023-01-27.
  7. Lakshminarayan, Bhamini (2016-05-28). "Menstrupedia Comic: A Review". Feminism In India. Retrieved 2021-11-21.
  8. "The Hindu".
  9. "Times of India".
  10. "Sentinel Assam".
  11. "District Public Relations Office Moga Facebook Page".
  12. "Tribune India".