Type | Subsidiary |
---|---|
Industry | Sugar substitutes |
Headquarters | |
Area served | Worldwide |
Key people | Albert Manzone |
Products | Equal Canderel PureVia |
Parent | MacAndrews & Forbes |
Divisions | Whole Earth Sweetener Company |
Website | www |
Merisant is an American manufacturer of zero/low-calorie sugar substitutes. It is a wholly owned subsidiary of MacAndrews & Forbes and is headquartered in Chicago, Illinois. Merisant markets brands in over 90 countries including Equal and Canderel, as well as natural sweeteners PureVia and Whole Earth featuring stevia and monkfruit extract. In 2021, Merisant was ranked 12th on the Top 50 Global Sweetener Companies list by FoodTalks. [1]
The company was formed from Monsanto Company's tabletop sweetener business, which was acquired by a group of investors in 2000. It was acquired by MacAndrews & Forbes in 2014. [2] [3]
In April 2014, Merisant made a distribution pact with Piramal Enterprises to distribute Equal in India. [4]
In January 2019, Merisant launched Sugarly Sweet range of sweeteners exclusively for Amazon as part of the Amazon Accelerator Program, bringing a new brand from development to launch in just 90 days. [5]
In June 2020, Whole Earth Brands acquired Merisant from Flavor Holdings. [6]
Splenda is a global brand of sugar substitutes and reduced-calorie food products. While the company is known for its original formulation containing sucralose, it also manufactures items using natural sweeteners such as stevia, monk fruit and allulose. It is owned by the American company Heartland Food Products Group. The high-intensity sweetener ingredient sucralose used in Splenda Original is manufactured by the British company Tate & Lyle.
International Data Group is a market intelligence and demand generation company focused on the technology industry. IDG, Inc.’s mission is centered around supporting the technology industry through research, data, marketing technology, and insights that help create and sustain relationships between businesses.
Lay's is a brand of potato chips, as well as the name of the company that founded the chip brand in the United States. The brand is also referred to as Frito-Lay because both Lay's and Fritos are brands sold by the Frito-Lay company, which has been a wholly owned subsidiary of PepsiCo since 1965.
Equal is an American brand of artificial sweetener containing aspartame, acesulfame potassium, dextrose and maltodextrin. It is marketed as a tabletop sweetener by Merisant, a global corporation which also used to own the well-known NutraSweet brand when it was a subsidiary of Monsanto and which has headquarters in Chicago, Illinois, Switzerland, Mexico, and Singapore. In French Canada, Equal is known as "Égal".
Canderel is a brand of artificial sweetener made mainly from aspartame. Canderel is marketed by The Merisant Company, a global corporation with headquarters in Chicago, Illinois, also Switzerland, Mexico, United Kingdom, and Australia.
Cumberland Packing Corporation is a privately owned company located at 2 Cumberland Street, in Brooklyn, New York. It was founded in 1945 by Benjamin Eisenstadt and is best known as the manufacturer, distributor, and marketer of Sweet'n Low, the saccharin-based zero-calorie sweetener sold in pink packets.
MuscleTech is a brand of dietary supplements, marketed by Iovate Health Sciences Inc., which includes Hydroxycut. It was owned by Canadian company Kerr Holdings which was acquired by the Xiwang Foodstuffs Company, a Chinese company, for $584 million in 2016.
McNeil Consumer Healthcare is an American medicals products company belonging to the Johnson & Johnson healthcare products group. It primarily sells fast-moving consumer goods such as over-the-counter drugs.
Ebro Foods, S.A., formerly Ebro Puleva, is a Spanish food processing company. Ebro Foods is the world's largest producer of rice and the second biggest producer of pasta. The company's head office is in Madrid.
Truvia is a brand of stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill. It is distributed and marketed by Cargill as a tabletop sweetener as well as a food ingredient. Truvia is made of stevia leaf extract, erythritol, and natural flavors. Because it comes from the stevia plant, Cargill classifies Truvia as a natural sweetener in addition to being a non-nutritive sweetener, although Cargill has settled lawsuits alleging deceptive marketing of Truvia as "natural". Since its launch in 2008, Truvia natural sweetener has become the second best-selling sugar substitute in units in the U.S. behind Splenda, surpassing Equal and Sweet'n Low. Truvia competes with Stevia In The Raw, the #2 brand of stevia, owned by Cumberland Packaging who also makes Sweet 'n Low.
MacAndrews & Forbes Incorporated is an American diversified holding company wholly owned by billionaire investor Ronald Perelman. Current investments include leading participants across a wide range of industries, from cosmetics and entertainment to biotechnology and military equipment. The principal interests of MacAndrews & Forbes include AM General, Harland Clarke, Merisant, RetailMeNot, Revlon, Scantron, Scientific Games Corporation, SIGA Technologies, Valassis and vTv Therapeutics.
PureVia is a stevia-based low calorie sugar substitute developed jointly by PepsiCo and Whole Earth Sweetener Company which is a wholly owned subsidiary of artificial sweetener manufacturing company Merisant.
Ingredion Incorporated is an American multinational ingredient provider based in Westchester, Illinois, producing mainly starches, non-GMO sweeteners, stevia, and pea protein. The company turns corn, tapioca, potatoes, plant-based stevia, grains, fruits, gums and other vegetables into ingredients for the food, beverage, brewing, and pharmaceutical industries and numerous industrial sectors. It has about 12,000 employees in 44 locations, and customers in excess of 120 countries.
Kind LLC, stylized as KIND, is a snack food company based in New York City. It was founded in 2004 by Daniel Lubetzky. Since 2020, it has been a subsidiary of Mars.
The New World Pasta Company, a wholly owned subsidiary of Ebro Foods, was a retail branded pasta manufacturer in North America. New World Pasta headquarters was in Harrisburg, Pennsylvania. The company was formed in 1999 when the Hershey Company's pasta business was divested to a private equity group. After its formation, New World Pasta acquired the four remaining brands of Borden's pasta business in July 2001 that the American Italian Pasta Company had not purchased a month earlier. New World Pasta declared bankruptcy in 2004. In 2006 it was acquired by Ebro Puleva S.A., a food company based in Spain.
Zevia is a Los Angeles-based company that produces soft drinks, organic tea, energy drinks and mixers sweetened with stevia. All Zevia products are zero-calorie, sugar-free, gluten-free, vegan, certified kosher, and certified by The Non-GMO Project. In June 2021, Zevia filed to go public with an IPO.
Monde Nissin Corporation is a Philippine food and beverage company with a portfolio of brands across instant noodles, biscuits, baked goods, culinary aids and alternative meat products categories, including Lucky Me!, SkyFlakes, Fita, M.Y. San Grahams and Nissin. Monde Nissin also sells its alternative meat products globally under Quorn Foods and the Quorn brand.
Post Holdings is an American consumer packaged goods holding company headquartered in St Louis, Missouri with businesses operating in the center-of-the-store, refrigerated, foodservice and food ingredient categories. Its Post Consumer Brands business manufactures, markets and sells both branded and private label cereal products. Its Michael Foods Group business supplies value-added egg products and refrigerated potato products to the foodservice and food ingredient channels. Through its Post Refrigerated Retail business, Post offers potato, egg, sausage and cheese refrigerated side dishes products. Post participates in the private brand food category through its investment in 8th Avenue Food & Provisions, a leading, private brand centric, consumer products holding company.
Booking Holdings Inc. is an American travel technology company incorporated under Delaware General Corporation Law and based in Norwalk, Connecticut, that owns and operates several travel fare aggregators and travel fare metasearch engines including namesake and flagship Booking.com, Priceline.com, Agoda.com, Kayak.com, Cheapflights, Rentalcars.com, Momondo, and OpenTable. It operates websites in about 40 languages and 200 countries.
Siggi's Dairy is an American brand of skyr – an Icelandic version of yogurt – that is owned by Icelandic Milk & Skyr Corporation. The company was founded in 2006 by Icelander Siggi Hilmarsson, who sold his yogurt locally in New York, before launching in Whole Foods Market stores across the United States in 2008.