Metaphors We Live By

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Metaphors We Live By
Metaphors We Live By book cover.jpg
Author George Lakoff and Mark Johnson
Subject Conceptual metaphor
Published1980
Publisher University of Chicago Press
Pages242
ISBN 978-0226468013

Metaphors We Live By is a book by George Lakoff and Mark Johnson published in 1980. [1] [2] The book suggests metaphor is a tool that enables people to use what they know about their direct physical and social experiences to understand more abstract things like work, time, mental activity and feelings.

Contents

Concepts

Conceptual metaphor, and a detailed examination of the underlying processes, was first extensively explored in this book. Since then, the field of metaphor studies within the larger discipline of cognitive linguistics has increasingly developed, with several annual academic conferences, scholarly societies, and research labs contributing to the subject area. Some researchers, such as Gerard Steen, have worked to develop empirical investigative tools for metaphor research, including the metaphor identification procedure, or MIP. [3] In Psychology, Raymond W. Gibbs, Jr., has investigated conceptual metaphor and embodiment through a number of psychological experiments. Other cognitive scientists, for example Gilles Fauconnier, study subjects similar to conceptual metaphor under the labels "analogy", "conceptual blending" and "ideasthesia".

Conceptual metaphors are seen in language in our everyday lives. Conceptual metaphors shape not just our communication, but also shape the way we think and act. In George Lakoff and Mark Johnson's work, Metaphors We Live By (1980), we see how everyday language is filled with metaphors we may not always notice. An example of one of the commonly used conceptual metaphors is "argument is war". [4]

Applications

Since its publication, people have used the ideas Lakoff and Johnson proposed to comment on a wide range of topics, from the COVID-19 pandemic in the United States [5] to conspiracy theories. [6]

Related Research Articles

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<i>Where Mathematics Comes From</i> 2000 mathematics book by Lakoff & Núñez

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<span class="mw-page-title-main">George Lakoff</span> American linguist (born 1941)

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Mark L. Johnson is Knight Professor of Liberal Arts and Sciences in the Department of Philosophy at the University of Oregon. He is known for contributions to embodied philosophy, cognitive science and cognitive linguistics, some of which he has coauthored with George Lakoff such as Metaphors We Live By. However, he has also published on philosophical topics such as John Dewey, Immanuel Kant and ethics.

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<span class="mw-page-title-main">Cognitive rhetoric</span>

Cognitive rhetoric refers to an approach to rhetoric, composition, and pedagogy as well as a method for language and literary studies drawing from, or contributing to, cognitive science.

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Raymond W. Gibbs Jr. is a former psychology professor and researcher at the University of California, Santa Cruz. His research interests are in the fields of experimental psycholinguistics and cognitive science. His work concerns a range of theoretical issues, ranging from questions about the role of embodied experience in thought and language, to looking at people's use and understanding of figurative language. Raymond Gibbs's research is especially focused on bodily experience and linguistic meaning. Much of his research is motivated by theories of meaning in philosophy, linguistics, and comparative literature.

Theory of language is a topic in philosophy of language and theoretical linguistics. It has the goal of answering the questions "What is language?"; "Why do languages have the properties they do?"; or "What is the origin of language?". In addition to these fundamental questions, the theory of language also seeks to understand how language is acquired and used by individuals and communities. This involves investigating the cognitive and neural processes involved in language processing and production, as well as the social and cultural factors that shape linguistic behavior.

Metaphorical framing is a particular type of framing that attempts to influence decision-making by mapping characteristics of one concept in terms of another. The purpose of metaphorical framing is to convey an abstract or complex idea in easier-to-comprehend terms by mapping characteristics of an abstract or complex source onto characteristics of a simpler or concrete target. Metaphorical framing is based on George Lakoff and Mark Johnson's work on conceptual metaphors, which holds that human cognition is metaphorically conceptualized. Metaphorical framing has been used in political rhetoric to influence political decision-making.

References

  1. "Review of "Metaphors We Live By". norvig.com. Retrieved 29 December 2018.
  2. Arleo, Andy (1993). "George Lakoff and Mark Johnson, Metaphors we live by". Cahiers de l'APLIUT. 12 (3): 106–108. doi:10.3406/apliu.1993.2856 . Retrieved 29 December 2018.
  3. A method for linguistic metaphor identification : from MIP to MIPVU. Steen, Gerard. Amsterdam: John Benjamins Pub. Co. 2010. ISBN   9789027288158. OCLC   650090590.{{cite book}}: CS1 maint: others (link)
  4. Lakoff and Johnson, Ch.1-3
  5. Wise, Adina. "Military Metaphors Distort the Reality of COVID-19". Scientific American Blog Network. Retrieved 2020-07-12.
  6. "Please, Please, Please Don't Mock Conspiracy Theories". Wired. ISSN   1059-1028 . Retrieved 2020-07-12.