Microstay

Last updated

Microstays are residency periods in a hotel room of less than a full night stay, choosing the check-in time and length of the stay in hours. [1] [2] Although such short stays have not been commonly offered by mainstream hotels in the Western hospitality industry, [3] doing so emerged as a trend in the World Travel Market Global Trends Report 2013. [4] [5] Bookings for less than a full night stay became more popular[ when? ] in Europe as a way to increase revenue by offering greater flexibility. [1] [6] By offering microstays, hotels can take advantage of their available inventory and sometimes sell the same room twice in a day. [7] [8]

See also

Related Research Articles

<span class="mw-page-title-main">Hotel</span> Establishment that provides lodging paid on a short-term basis

A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a refrigerator, and other kitchen facilities, upholstered chairs, a flat-screen television, and en-suite bathrooms. Small, lower-priced hotels may offer only the most basic guest services and facilities. Larger, higher-priced hotels may provide additional guest facilities such as a swimming pool, a business center with computers, printers, and other office equipment, childcare, conference and event facilities, tennis or basketball courts, gymnasium, restaurants, day spa, and social function services. Hotel rooms are usually numbered to allow guests to identify their room. Some boutique, high-end hotels have custom decorated rooms. Some hotels offer meals as part of a room and board arrangement. In Japan, capsule hotels provide a tiny room suitable only for sleeping and shared bathroom facilities.

<span class="mw-page-title-main">Tourism</span> Travel for recreational or leisure purposes

Tourism is travel for pleasure or business, and the commercial activity of providing and supporting such travel. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure and not less than 24 hours, business and other purposes". Tourism can be domestic or international, and international tourism has both incoming and outgoing implications on a country's balance of payments.

<span class="mw-page-title-main">Trend Micro</span> Japanese multinational cyber security company

Trend Micro Inc. is a multinational cyber security software company with global headquarters in Tokyo, Japan and in Dallas/Fort Worth Metroplex, United States. The company has globally dispersed R&D in 16 locations across every continent excluding Antarctica. The company develops enterprise security software for servers, containers, & cloud computing environments, networks, and end points. Its cloud and virtualization security products provide automated security for customers of VMware, Amazon AWS, Microsoft Azure, and Google Cloud Platform.

Priceline.com is an online travel agency for finding discount rates for travel-related purchases such as airline tickets and hotel stays. The company facilitates the provision of travel services from its suppliers to its clients. Priceline.com is headquartered in Norwalk, Connecticut, United States and is wholly owned by Booking Holdings, which also owns Kayak.com, Booking.com and other sites. The company was founded in 1997. It operates in more than 200 countries and territories around the world and has partnerships with over 400 airlines and 300,000 hotels. Users can search for travel deals and discounts on the website, and they can also use the "Name Your Own Price" feature to bid on hotel rooms and flights.

A vacation rental is the renting out of a furnished apartment, house, or professionally managed resort-condominium complex on a temporary basis to tourists as an alternative to a hotel. The term vacation rental is mainly used in the US. Other terms used are self-catering rentals, holiday homes, holiday lets, cottage holidays and gites.

Choice Hotels International, Inc. is an American multinational hospitality company based in Rockville, Maryland. The company, which is one of the largest hotel chains in the world, owns several hotel brands ranging from upscale to economy. As of 2020, Choice Hotels franchises more than 7,100 hotels in more than 40 countries and territories worldwide, representing nearly 600,000 rooms, in addition to 1,035 hotels under construction with more than 85,000 rooms.

<span class="mw-page-title-main">Holiday Inn Express</span> Hotel chain

Holiday Inn Express is an American-based mid-priced hotel chain within the InterContinental Hotels Group family of brands. Originally founded as an "express" hotel, their focus is on offering limited services at a reasonable price. Standard amenities lean toward the convenient and practical which cater to business travelers and short-term stays. As of September 2019, there are 2,826 Holiday Inn Express hotels featuring over 292,000 rooms worldwide.

Micros Systems, Inc., was an American computer company who manufactured hardware and developed software and services for the restaurant point of sale, hotel, hospitality, sports and entertainment venues, casinos, cruise lines, specialty retail markets and other similar markets. Analyst estimates cited in 2003 put Micros' market share at about 35% of the restaurant point-of-sale business. Independently active from 1978 to 2014, Micros is now owned by Oracle Corporation and renamed Oracle Food and Beverage and Oracle Hospitality. Micros was headquartered in Columbia, Maryland, United States, and the current business unit it still based there.

<span class="mw-page-title-main">Amadeus IT Group</span> Spanish travel technology company

Amadeus IT Group, S.A. is a major Spanish IT provider for the global travel and tourism industry.

<span class="mw-page-title-main">Infor</span> American software company

Infor is a multinational company headquartered in New York City that provides industry specific, enterprise software licensed for use on premises or as a service.

Revenue management is the application of disciplined analytics that predict consumer behaviour at the micro-market levels and optimize product availability, leveraging price elasticity to maximize revenue growth and thereby, profit. The primary aim of revenue management is selling the right product to the right customer at the right time for the right price and with the right pack. The essence of this discipline is in understanding customers' perception of product value and accurately aligning product prices, placement and availability with each customer segment.

<span class="mw-page-title-main">The Ritz-Carlton Hotel Company</span> Luxury hotel chain

The Ritz-Carlton Hotel Company, LLC is an American multinational company that operates the luxury hotel chain known as The Ritz-Carlton. The company has 108 luxury hotels and resorts in 30 countries and territories with 29,158 rooms, in addition to 46 hotels with 8,755 rooms planned for the future.

<span class="mw-page-title-main">Webjet</span> Australian travel agency

Webjet Limited is a global digital travel business operating in both consumer (B2C) and wholesale (B2B) markets. Webjet Limited's Registered Office is located in Melbourne, Australia.

<span class="mw-page-title-main">Northwind (company)</span> Software company in Canada

Northwind is a privately held company that develops property management systems, as well as GDS/web based booking solutions for the hospitality industry. Maestro Enterprise Suite, the company's flagship product, includes a variety of modules which can be co-ordinated to comply with a hotel or hotel chain's requirements. Maestro is a multi-platform system with over 10,000 users. It allows optimized adaptability to single or multi-property businesses. Northwind's headquarters are in Markham, Ontario, with sales and support offices located worldwide.

<span class="mw-page-title-main">Booking.com</span> Dutch online travel agency

Booking.com is one of the largest online travel agencies. It is headquartered in Amsterdam, and is a subsidiary of Booking Holdings. In 2022, the company's mobile app was the most downloaded mobile app in the travel agency category. As of December 31, 2022, Booking.com offered lodging reservation services for approximately 2.7 million properties, including 400,000 hotels, motels, and resorts and 2.3 million homes, apartments in over 220 countries and in over 40 languages. It also offers flights in 54 markets and tours and activities in more than 1,200 cities.

<span class="mw-page-title-main">Hotel rating</span> System of classifying hotels according to their quality

Hotel ratings are often used to classify hotels according to their quality. From the initial purpose of informing travellers on basic facilities that can be expected, the objectives of hotel rating have expanded into a focus on the hotel experience as a whole. Today the terms 'grading', 'rating', and 'classification' are used to generally refer to the same concept, that is to categorize hotels.

<span class="mw-page-title-main">Wellness tourism</span>

Wellness tourism is voluntary travel to world-wide destinations for the purpose of promoting health and well-being through physical, psychological, or spiritual activities.

Ovolo Hotels is an independent hotel and hospitality owner-operator company headquartered in Hong Kong. It operates a range of designer, boutique hotels, bars and restaurants across Hong Kong, Australia, and Indonesia. The company was founded by Girish Jhunjhnuwala in 2002 and has since expanded its operations to various locations, including Sydney, Melbourne, Brisbane, and Bali, Indonesia. Ovolo Hotels remains a privately family-owned business under the Hind Group.

A day room is a method of booking a hotel room for same-day use.

SiteMinder is a technology company offering an e-commerce platform that allows hotels to sell their rooms on their own websites and through third parties like online travel agencies. They're headquartered in Sydney, Australia, and are operating sales offices in London, Bangkok, Dallas, Galway, Berlin and Manila.

References

  1. 1 2 Weed, Julie (23 December 2013). "By-the-Hour Microstays Add to Big Hotels' Bottom Line". The New York Times. Retrieved 8 November 2015.
  2. "Ravel and tourism in a fast-changing world: New trends for 2014". TravelDailyNews. Archived from the original on 2013-11-07.
  3. Pathak, Manisha (19 September 2014). "Micro-stay is the concept of providing hotel rooms on hourly basis". Hotelogix. Retrieved 12 November 2017.
  4. Johanson, Mark (5 November 2013). "Travel Trends For 2014: PANKs, Microstays And Asian Cruising". International Business Times .
  5. "World Travel Market Global Trends Report 2013" (PDF). Euromonitor International . Retrieved 28 May 2018 via S3.amazonaws.com.
  6. Thompson, Hannah (21 December 2016). "Hoteliers urges to tap into 'micro-stays' market to stay ahead". Bighospitality.co.uk. Retrieved 8 August 2017.
  7. "Micro-stay is here to stay! - Hotel Property Management System Software". Hotel Property Management System Software. Retrieved 2015-10-25.
  8. "Micro Stay – A win-win situation for hotels?". Travel Biz Monitor. 19 June 2017. Archived from the original on 12 November 2017. Retrieved 12 November 2017.