Mikawaya

Last updated
Mikawaya Incorporated
Industry
Founded1910;114 years ago (1910) in Los Angeles, California
FounderRyuzaburo Hashimoto
Headquarters Torrance, California
Key people
Frances Hashimoto (President and CEO 1970–2012)
Products
Website www.mikawayausa.com

Mikawaya is an American confectionery producer specializing in Japanese pastries, snacks, and desserts. [1] The company's products include traditional wagashi, as well as newer offerings, such as mochi ice cream. Mochi ice cream, which was created by Mikawaya's former CEO and President Frances Hashimoto, now represents the majority of Mikawaya's annual sales. [2]

Contents

History

Mikawaya was founded as a small, traditional Japanese wagashi confectionery store in Little Tokyo, Los Angeles in 1910. [3] In 1942, The owners of the family-owned business, husband and wife Koroku and Haru Hashimoto, were forced to close their business with the outbreak of World War II. [3] Koroku and Haru Hashimoto were interned and sent to the Poston War Relocation Center in Poston, Arizona. [3] They returned to Los Angeles following their release and the end of the war. The Hashimotos reopened Mikawaya at 244 E. First Street in Los Angeles' Little Tokyo neighborhood on December 23, 1945. [3]

Frances Hashimoto became CEO of Mikawaya in 1970 when she was 27 years old. [1] Her father had recently died and her mother asked her to join the family-run confectionery business. Hashimoto, who was working as an elementary school teacher at the time, considered her decision for six months before leaving teaching and joining Mikawaya. [1]

Expansion

Hashimoto sought to expand the family's business from one location in Little Tokyo to a multi-store enterprise. [1] In 1974, she opened a second bakery location on Fourth Street in Los Angeles. [3] Under Hashimoto, who served as CEO and president, Mikawaya expanded to include additional locations in Little Tokyo, Torrance, California, Gardena, California, and Honolulu, Hawaii. [2] [3] On June 29, 2021, the company's flagship store located at the Japanese Village Plaza in Little Tokyo permanently closed. [4]

The Mochi ice cream line

Frances Hashimoto is credited as the inventor of the popular mochi ice cream. [1] [2] She also spearheaded the line's introduction the American market through Mikawaya. [1] [2] Hashimoto's husband, Joel Friedman, initially conceived the idea of wrapping small orbs of ice cream with a coating of mochi, a sweet Japanese rice cake, during the early 1990s. [3] Hashimoto expanded on the idea, offering seven flavors of mochi ice cream made by Mikawaya. [1] The mochi ice cream line proved a hit with consumers, expanding Mikawaya from more traditional Japanese pastries like chestnut buns or rice cakes. [1] [2] Mikawaya now sells its mochi ice cream in Albertsons, Trader Joe's, Ralphs, and Safeway. [1] Mochi ice cream now accounts for the majority of Mikawaya's sales. [2]

Related Research Articles

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<span class="mw-page-title-main">Mochi</span> Japanese rice cake

Mochi, is a Japanese rice cake made of mochigome (もち米), a short-grain japonica glutinous rice, and sometimes other ingredients such as water, sugar, and cornstarch. The steamed rice is pounded into paste and molded into the desired shape. In Japan, it is traditionally made in a ceremony called mochitsuki. While eaten year-round, mochi is a traditional food for the Japanese New Year, and is commonly sold and eaten during that time.

<i>Uirō</i> Japanese steamed cake

Uirō, also known as uirō-mochi (外郎餠), is a traditional Japanese steamed cake made of glutinous rice flour and sugar. It is chewy, similar to mochi, and subtly sweet. Flavors include azuki bean paste, green tea (matcha), yuzu, strawberry and chestnut. Nagoya is particularly famous for its uirō, and there are other regional versions, notably in Yamaguchi and Odawara, although Odawara's uirō is better known as a medicine. It can be purchased in traditional Japanese confectionery shops throughout Japan.

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<span class="mw-page-title-main">Matcha</span> Fine powder green tea

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<span class="mw-page-title-main">Frances Hashimoto</span> American businesswoman (1943–2012)

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<span class="mw-page-title-main">Daifuku</span> Japanese confection

Daifukumochi (大福餅), or daifuku (大福), is a wagashi, a type of Japanese confection, consisting of a small round mochi stuffed with a sweet filling, most commonly anko, a sweetened red bean paste made from azuki beans. Daifuku is a popular wagashi in Japan and is often served with green tea.

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References

  1. 1 2 3 4 5 6 7 8 9 Watanabe, Teresa (2012-11-07). "Frances Hashimoto dies at 69; Little Tokyo leader, mochi ice cream creator". Los Angeles Times . Retrieved 2012-12-02.
  2. 1 2 3 4 5 6 Lee, Wendy (2012-11-07). "Frances Hashimoto, creator of mochi ice cream, dies". KPCC . Retrieved 2012-12-02.
  3. 1 2 3 4 5 6 7 Endo, Ellen (2012-11-05). "Mikwaya CEO Hashimoto Passes at 69". Rafu Shimpo . Retrieved 2012-12-02.
  4. "111-Year-Old Mochi Ice Cream Shop in LA's Little Tokyo Shuts Down". www.yahoo.com. 2 July 2021. Retrieved 2021-07-09.