Saatchi and Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as Saatchi and Saatchi PLC from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and, for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005, the group went private.
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide.
Ketchum Inc. is a global public relations firm, offering marketing, branding, and corporate communications services in the corporate, healthcare, food and beverage, and technology industries. George Ketchum founded the firm as a Pittsburgh-based advertising company in 1923. It later evolved to include a public relations practice. The firm is headquartered in New York City, with auxiliary offices and affiliates in North America, EMEA, Asia Pacific, and Latin America. The agency has been owned by Omnicom Group since 1996. Ketchum merged with Düsseldorf-based Pleon in one of the industry's largest mergers in 2009. It has been led by President and CEO Mike Doyle since 2020.
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.
William Bernbach was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.
TMA is a marketing and creative agency owned by Omnicom Group. With offices in New York City; Los Angeles; Chicago; Dallas; Wilton, Connecticut; Irvine, California; London; Manchester; São Paulo; and Shanghai. The agency specializes in strategy and execution across sports and entertainment, experiential, celebrity and influencer, digital and social, shopper and promotion, and content production.
Porter Novelli is a public relations firm, part of Omnicom Group. The company has 35 owned offices and clients in 60 countries.
RPA is a full-service American advertising and marketing agency headquartered in Santa Monica, California. It was founded in 1986 by Gerry Rubin and Larry Postaer and currently employs more than 700 associates. The agency has regional offices in Portland, Denver, Dallas, Chicago, Atlanta, Boston and Moorestown, New Jersey.
Davie Brown Entertainment was founded in 1980 by Jim Davie, who had created the "Pepsi Challenge" marketing program, and Brad Brown, as the entertainment marketing agency of PepsiCo, which was concerned about how much exposure its primary competitor, The Coca-Cola Company, had in the entertainment space. At the time it was founded, it was known as the "Pepsi-Cola Entertainment Group," according to the book Madison & Vine by Scott Donaton. At the time it was founded, the agency was one of the first product placement and entertainment promotion agencies in the U.S. For the first five years it was in business, the agency worked exclusively for PepsiCo.
Throughout its history, the German automotive company Volkswagen has applied myriad advertising methods.
William D. Novelli is an American executive, public relations professional, author and educator. He was born in Bridgeville, Pennsylvania. He is currently Distinguished Professor of the Practice at the McDonough School of Business of Georgetown University in Washington, D.C., where he teaches in the MBA program and founded the Georgetown Business for Impact center. He is also the co-chair of the Coalition to Transform Advanced Care (C-TAC), an organization he co-founded in 2009 to improve advanced illness and end-of-life care in the U.S. He earlier co-founded Porter-Novelli, today a global public relations firm. Prior to joining the faculty at Georgetown in 2009, Novelli was the CEO of AARP . He has been influential in American politics, especially in issues related to health and health care.
Carisa Bianchi is the former president and CEO of the Los Angeles branch of advertising agency TBWA\Chiat\Day.
Phyllis Kenner Robinson was an advertising executive and copywriter who helped create numerous notable ad campaigns. She was a foundation employee of the US agency Doyle Dane Bernbach from 1949 and was instrumental in that agency's success and growth over the next twenty years.
Martin Williams Advertising, Inc. is an advertising agency, based in Minneapolis, Minnesota. Since 1998, Martin Williams has been part of the Omnicom Group. Clients include Payless ShoeSource, Raymond James, Syngenta, Cargill, Marvin Windows, Simmons Bedding Company, and P.F. Chang.
Serge Dumont is a global entrepreneur, business executive, and philanthropist. He is one of the pioneers in China’s corporate and marketing communications industry. From 2006 to 2018, he served as Omnicom Group Vice Chairman and Chairman, Asia Pacific.
OMD Worldwide is a media communications agency. It is a subsidiary of Omnicom Group and an Omnicom Media Group agency considered the holding company's "media specialist brand". Omnicom Media Group is the media services division of Omnicom Group. OMD is headquartered in New York City and its chief executive officer is George Manas.
Michael Birkin is an English marketing executive, notable for his role in developing the concept of brand valuation as well as for his involvement in marketing operations. He began his career at Interbrand in 1987, later working at Omnicom Group and Acer Inc. He founded his own marketing services company, Red Peak Group, in 2010. He is CEO of kyu, the strategic operating unit of Hakuhodo DY Holdings.
Allen G. Rosenshine is an American advertising executive who previously served as chairman and chief executive officer of Batten, Barton, Durstine & Osborn (BBDO). He was also the founding chairman (1986-1989) of the Omnicom Group, the second largest advertising agency in the world.
Sara Levinson is a former executive and American entrepreneur in the fields of entertainment, media, sports and technology. She was responsible for MTV's global expansion and orchestrated the NFL's outreach to women and kids. She is co-founder of the tech startup Katapult and serves on the board of Harley Davidson and Macy's.
