This article contains content that is written like an advertisement .(November 2022) |
Company type | Privately held company |
---|---|
Industry | Market Research |
Founded | 1972 |
Founder | Nicholas Berry |
Headquarters | , |
Areas served | Global |
Key people | Matthew Nelson (Global CEO) Peter Haigh (Executive Chairman) [1] |
Website | www |
Mintel Group Ltd is a global, privately owned market research firm based in London, UK. [2] The corporation also maintains offices in Chicago, Mumbai, Belfast, Shanghai, Tokyo, Sydney, Sao Paulo, Singapore, Kuala Lumpur, Dusseldorf, Bangkok, and Seoul. Mintel databases, analysis, and forecasts are accessible to subscribing clients, those who purchase standalone reports, and to students in participating university libraries.
Year | Event |
---|---|
1972 | |
1984 | The first edition of Mintel’s flagship report, British Lifestyles, is launched [4] |
1997 | Mintel becomes the first market research supplier to provide access online[ citation needed ] |
1998 | Mintel acquires New Product News magazine Chicago office is opened Mintel Global New Products Database (GNPD) is launched in the United States [5] [6] |
1999 | Mintel acquires American Mailbox Monitor and rebrands the company as Comperemedia [7] Mintel Comperemedia is launched in the United States |
2000 | Mintel is awarded UK Business Superbrand status for the first time (Mintel has maintained this status through 2008) |
2001 | Mintel acquires CIG (Corporate Intelligence Group) Mintel publishes its first European and US market research reports |
2003 | Mintel Comperemedia begins tracking mail sent to United States insurance brokers and stockbrokers |
2004 | Mintel Menu Insights is launched [9] Mintel receives British American Chamber of Commerce Award: Customer Focus and Innovation Mintel Premier is launched, providing market research data in an expanded online interface [10] |
2005 | Mintel partners with US credit bureaus to track credit card offers according to credit score [ citation needed ] Mintel acquires Paris-based Cosmetic Research, adding high-end cosmetics to its Global New Products Database [11] |
2006 | Mintel Comperemedia launches email panel and begins tracking trends and strategies in email marketing |
2007 | Mintel launches Mintel Oxygen and Mintel Inspire [12] pairing market research with editorial on major market trends and future developments Mintel partners with Information Resources, Inc. to create Mintel GNPD IRIS, monitoring successes and failures in sales of new products [13] Mintel opens Chinese office in Shanghai [8] |
2008 | Mintel Beauty Innovation is launched. Mintel acquires Snapshots. Mintel opens Tokyo office [8] |
2009 | Mintel Global Market Navigator (GMN) is launched [8] |
2010 | Mintel Food & Drink is launched [8] |
2011 | Mintel Beauty & Personal Care is launched. [14] Mintel acquires market intelligence firm Access Asia in October 2011 [15] |
2012 | Mintel opens offices in Mumbai Singapore and Kuala Lumpur, Mintel Household & Personal Care launches and Mintel begins researching French, German, Spanish and Italian consumers [8] |
2013 | Mintel launches a set of reports looking at the Brazilian consumer [8] |
2014 | Mintel opens office in Germany and Canada and launches the Ingredients Zone [8] |
2015 | Mintel extends GNPD coverage to 12 new countries and launched Nutrition Insights [8] |
2016 | Mintel launches Purchase Intelligence in the US [8] |
2018 | Mintel launches a set of reports looking at the Indian consumer [8] Mintel Purchase Intelligence introduced in Australia [8] |
2019 | Mintel includes a set of reports with a focus on the German consumer [8] Mintel partners with the patent analysis system Cipher [8] |
2020 | Mintel launches the Global Consumer looking at 35 markets. [8] Mintel develops a Lead Qualifier that is used as a lead generator. [8] |
2021 | Mintel starts publishing reports around the Japanese consumer [8] |
Mintel Comperemedia tracks direct mail and print advertising in the United States and Canada, and email marketing in the United States. This Web-based tool tracks trends and strategies in industries such as credit cards, telecom, banking, insurance, travel and investments. Added in November 2006, Mintel Comperemedia's Email Panel shows emails as they appear in consumers' inboxes. Added in 2010, Mintel Comperemedia tracks online advertising as part of its digital channel. [16]
Added in 2007, Mintel GNPD IRIS allows users to differentiate successful and unsuccessful product launches. [17]
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
Lotus Software was an American software company based in Massachusetts; it was "offloaded" to India's HCL Technologies in 2018.
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Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search, mobile apps, videos, and on non-search websites. Services are offered under a pay-per-click (PPC) pricing model.
The Arch Deluxe was a hamburger sold by the international fast food restaurant chain McDonald's in 1996 and marketed specifically to adults. Despite having the largest advertising and promotional budget in fast food history at the time, it was soon discontinued after failing to become popular. It is considered one of the most expensive product flops of all time.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives: build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Business.com is a digital media company and B2B web destination which offers various performance marketing advertising, including lead generation products on a pay per lead and pay per click basis, directory listings, and display advertising. The site covers business industry news and trends for growth companies and the B2B community to stay up-to-date, and hosted more than 15,000 pieces of content as of November 2014. Business.com operates as a subsidiary of the Purch Group since being acquired in 2016.
Circana, formerly known as the NPD Group is an American market research company founded on September 28, 1966, and based in Port Washington, New York. In 2017, NPD ranked as the 8th largest market research company in the world, according to the independent AMA Gold Report Top 50 report. The NPD Group operates in 20 countries, across more than 20 industries. The current name, Circana, was adopted in 2023 after the company's merger with IRI.
Green brands are those brands that consumers associate with environmental conservation and sustainable business practices.
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task. Other similar terms used are environmental marketing and ecological marketing.
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Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
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