Mirage Yachts

Last updated

Mirage Yachts Limited
Type Privately held company
Industry Boat building
FoundedFebruary 1972
FounderDick and Irene Steffen
Defunct1989
FateOut of business
Headquarters,
Products Sailboats
Number of employees
15 (circa 1975)

Mirage Yachts Limited was a Canadian boat builder initially based in Pointe Claire, Quebec, a suburb of Montreal and founded by Dick and Irene Steffen. The company specialized in the manufacture of sailboats. [1] [2]

Contents

The company was founded in February 1972 and went out of business in 1989. [1] [2]

History

Mirage 27 (Perry) Mirage 27 sailboat Moonfleet 0706.jpg
Mirage 27 (Perry)
Kirby 25 Kirby 25 sailboat 0855.jpg
Kirby 25
Mirage 25 Mirage 25 sailboat Serendipity 3933.jpg
Mirage 25

The Steffens had owned a yacht dealership for C&C Yachts, that was located in Pointe Claire. The company had done good business selling C&C boats, but the C&C line did not offer a boat smaller than the C&C 27. Dick Steffen was a competitive sailing racer and thought that there would be a good market for a C&C 24 foot keelboat. At his request C&C designed the boat, but decided not to proceed with production. Steffen bought the design from C&C, founding Mirage Yachts in February 1972 to build the design. [1] [2]

Initially the new company was located on the second floor of a rented building in Pointe Claire, a major Canadian sailing centre that included the Laser factory Performance Sailcraft at that time and home of Laser builder Ian Bruce and the Pointe-Claire Yacht Club. [1] [2] [3]

The Mirage 24 sold well and the company soon had 15 employees constructing the model. One factor in its brisk sales was its racing record in Midget Ocean Racing Club (MORC) class events. Even 15 years after its introduction a Mirage 24 won the production boat division in the MORC national championships. [1] [2]

Caught off guard, C&C decided to produce a competitor, the C&C 25, which was very similar to the Mirage 24's design. The Mirage 24 continued to sell well and usually beat the C&C 25 in competition. [1] [2]

Steffen approached C&C to design an enlarged version of the Mirage 24, but C&C turned down the effort, calculating that it could hurt sales of their models in that size range. As a result, Steffen asked Peter Schmidt to design the Mirage 27 (Schmidt) in 1975 and American Robert Perry to design the Mirage 26 the following year. [1] [2]

Needing larger facilities the company was moved to a location in Vaudreuil, Quebec that offered 12,000 sq ft (1,100 m2) of floor space. This was expanded to 30,000 sq ft (2,800 m2) and in 1983 to 35,000 sq ft (3,300 m2), with the spars being built in a 5,000 sq ft (460 m2) facility in Dorion, Quebec. [1] [2]

The Perry-designed boats, such as the Mirage 33 and the Mirage 30, sold very well and established the company as a builder of winning racing boats as well as family cruisers. [1] [2]

In the late 1970s the J/24 was the dominant racing keelboat and Steffen asked Bruce Kirby, famed for his Laser dinghy, to design a competitor, the Kirby 25, which proved more than a competitive match for the J/24. The later J/30 was opposed by the Kirby 30 and its developed version, the Mirage 30 SX. [1] [2]

As a result of a favourable exchange rate and European design, French sailboats took a large portion of the North American market in the mid-1980s and sales of the Perry-designed Mirage 30 did not meet expectations. [1] [2]

In seeking a newer design to replace the Mirage 27 in the product line in 1985 Steffen asked a number of designers to provide preliminary designs for a boat in this class. The winner was Phillippe Harlé, who completed his design for the Mirage 29, which was introduced into the market in the spring of 1986, becoming a quick success. Fifty boats were sold before the first had been delivered and just under 300 were built in total. Harlé went onto design the Mirage 275. [1] [2]

The Mirage 39, designed by H. Morton, was the final boat introduced by Mirage in 1989. [1] [2]

With sales doing well the Steffens saw a good opportunity to sell the company in 1989 and it was acquired by a local Montreal investor. The investor quickly went out of business and the company closed that same year. [1] [2]

Sailboats

Mirage 30 Mirage 30 sailboat 2599.jpg
Mirage 30

Summary of boats built by Mirage, by date:

See also

Related Research Articles

Bruce Robert William Kirby, was a Canadian-born sailboat designer, dinghy and offshore racer and journalist. His designs spanned in size from the single-handed Laser dinghy to the 12-meter class Louis Vuitton Cup yacht, Canada One. He continued his design work in his American company, Bruce Kirby Marine.

<span class="mw-page-title-main">C&C Yachts</span> Sailboat manufacturer

C&C Yachts was a builder of high-performance fiberglass monohull sailboats with production facilities in Canada, Germany, and the United States. C&C designed and constructed a full range of production line cruiser-racer boats, as well as custom one-off and short production run racing and cruising boats. C&C boats ranged in size from as small as 21 ft (6.4 m) to as large as 67 ft (20.4 m). C&C also produced a line of bluewater cruising boats in the 35 ft (10.7 m) to 48 ft (14.6 m) range under its Landfall brand. In addition, C&C designed sailboats for production by a number of other manufacturers such as CS Yachts, Mirage Yachts, Northern Yachts, Ontario Yachts, Paceship Yachts, and Tanzer Industries.

<span class="mw-page-title-main">Mirage 25</span> Sailboat class

The Mirage 25 is a Canadian sailboat that was designed by American Robert Perry and first built in 1982.

<span class="mw-page-title-main">Mirage 30</span> Sailboat class

The Mirage 30 is a Canadian sailboat, that was designed by American Robert Perry and first built in 1983. The design is out of production.

<span class="mw-page-title-main">Kirby 25</span> Sailboat class

The Kirby 25 is a Canadian trailerable sailboat, that was designed by Bruce Kirby as a racer and first built in 1978. The design is out of production.

<span class="mw-page-title-main">Mirage 24</span> Sailboat class

The Mirage 24 is a Canadian trailerable sailboat designed by Cuthbertson & Cassian, the naval architecture design division at C&C Yachts, as a Midget Ocean Racing Club (MORC) racer and first built in 1972.

<span class="mw-page-title-main">Mirage 26</span> Sailboat class

The Mirage 26 is a Canadian sailboat, that was designed by American Robert Perry and first built in 1976. The design is out of production.

The Kirby 30 is a Canadian racing sailboat, that was designed by Bruce Kirby and first built in 1981.

The Mirage 33 is a Canadian sailboat, that was designed by American Robert Perry and first built in 1982.

The Mirage 30 SX is a Canadian sailboat, that was designed by Bruce Kirby as a racer and first built in 1985.

<span class="mw-page-title-main">Mirage 29</span> Sailboat class

The Mirage 29 is a Canadian sailboat, that was designed by Philippe Harlé and first built in 1986.

The Mirage 32 is a Canadian sailboat, that was designed by American Robert Perry and first built in 1987.

The Mirage 275 is a Canadian sailboat, that was designed by Philippe Harlé and first built in 1986.

<span class="mw-page-title-main">C&C 25</span> Sailboat class

The C&C 25 is a series of Canadian sailboats, first built in 1973.

<span class="mw-page-title-main">Bluejacket 23</span> Sailboat class

The Bluejacket 23 is a 23-foot (7.0 m) Canadian trailerable, fibreglass monohull sailboat designed by Cuthbertson & Cassian as a day sailer and club racer and first built in 1967.

<span class="mw-page-title-main">Cal 2-27</span> Sailboat class

The Cal 2-27 is an American sailboat, that was designed by William Lapworth and first built in 1974.

<span class="mw-page-title-main">Mirage 27 (Perry)</span> Sailboat class

The Mirage 27 (Perry) is a Canadian sailboat, designed by American Robert Perry and first built in 1982. The design is out of production.

<span class="mw-page-title-main">Tonic 23</span> Sailboat class

The Tonic 23 is a French trailerable sailboat, that was designed by Philippe Harlé as a coastal cruiser and first built in 1985.

The Santana 30/30 is an American sailboat that was designed by Bruce Nelson and Bruce Marek as a Midget Ocean Racing Club (MORC) racer-cruiser and first built in 1981.

<span class="mw-page-title-main">Midget Ocean Racing Club</span> Sailboat racing association

The Midget Ocean Racing Club (MORC) is an American association based in Severna Park, Maryland, that promotes and organizes ocean racing for small sailboats under a handicapping rule.

References

  1. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Browning, Randy (2017). "Mirage Yachts Ltd (CAN) 1972-1989". sailboatdata.com. Archived from the original on 16 June 2021. Retrieved 27 February 2017.
  2. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Sea Time Tech, LLC (2022). "Mirage Yachts Ltd 1972-1989". sailboat.guide. Archived from the original on 2 March 2022. Retrieved 2 March 2022.
  3. Thomson, Andy (1974). "The Boat that Ian Built". National Film Board of Canada . Archived from the original on 12 November 2022. Retrieved 12 November 2022.