Mirrus is a technology firm that developed the first digital advertising mirror that is controlled remotely. The mirror can record and report the exact number and duration of consumer engagements in real time.
Mirrus was founded in 2006 by Brian Reid.
In 2006 Reid founded LuxuryTec LLC to create unique brand assets for Fortune 500 companies. LuxuryTec focused on Fabric HD and mirror technology. With the release and emergence of its proprietary mirror technology, LuxuryTec LLC began doing business under the name Mirrus.
LuxuryTec began the Fabric HD business by manufacturing custom life jackets and boat fender covers for Chris Craft. LuxuryTec then began working with entertainment venues and event production companies to use this technology [1]
LuxuryTec created SeatTux, a custom fitting fabric seat cover with corporate logos, messages. This product enabled brands to communicate to the fans in attendance along with a television audience. [1]
Televisions displayed behind two-way mirror glass had been available for roughly 15 years but had been isolated to the hospitality and residential markets.
Mirrus developed a mirror technology in which video ads can be scheduled and sent via the Internet to a specific mirror anywhere in the world. The Mirror Technology displays high definition video ads until a consumer approaches or engages the unit. Once engaged, the video or ad playing in the unit migrates and continues to play in the corner of the unit while the remainder screen instantly becomes a fully functioning mirror. As the consumer walks away from the mirror the video advertisement reverts to full size, until approached by the next consumer.
By integrating a motion sensor to detect consumer engagement, the mirror technology can utilize this function to record and report the length of time a consumer engaged with a mirror, the location of that mirror, how long the consumer was engaged, and what video ad or ads were playing during their engagement. Mirrus provides a detailed report of consumer engagement to brands and advertisers.
Mirrus partnered with ISP Sports in August 2010 to install the mirror technology in the bathrooms of Virginia Tech's Lane Stadium, Georgia Tech's Bobby Dodd Stadium and East Carolina's Dowdy-Ficklen stadium. Mirrus also installed its mirrors in the American Airlines Center in Dallas.
The company partnered with Clear Channel Airports and installed 150 mirrors in Chicago's O’Hare International Airport in October 2010.
Mirrus' technology was on display at Sephora's Sensorium event in New York in October 2011.
Paul Mitchell Schools in Texas, Chicago, and Charlotte installed Mirrus mirrors in 2011.
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.
Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive, which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad.
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering. In Q1 2014, Google earned US$3.4 billion, or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. In 2021, over 38.3 million websites use AdSense.
DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as DART, which was intended to increase the purchasing efficiency of advertisers and minimize unsold inventory for publishers.
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search, mobile apps, videos, and on non-search websites. Services are offered under a pay-per-click (PPC) pricing model.
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
The Technology and Engineering Emmy Awards, or Technology and Engineering Emmys, are one of two sets of Emmy Awards that are presented for outstanding achievement in engineering development in the television industry. The Technology and Engineering Emmy Awards are presented by the National Academy of Television Arts and Sciences (NATAS), while the separate Primetime Engineering Emmy Awards are given by its sister organization the Academy of Television Arts & Sciences (ATAS).
Microsoft Advertising is an online advertising platform developed by Microsoft, where advertisers bid to display brief ads, service offers, product listings and videos to web users, it provides pay per click advertising on search engine Bing, Yahoo! and DuckDuckGo, as well as on other websites, mobile apps, and videos.
Say Media is a technology and advertising firm. The company provides a publishing platform (Tempest) to professional publishers and sells advertising across that platform and extended network of sites. Say Media has offices in San Francisco, Portland, NY, London, Montreal, Toronto, Chicago, and Detroit and is privately held.
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Social network advertising, also known as "social media targeting," is a group of terms that are used to describe forms of online advertising and digital marketing that focus on social networking services. One of the significant benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately.
Infillion, formerly known as TrueX, Inc. and SocialVibe, is an American digital advertising company founded in 2007 by Joe Marchese, Brandon Mills and David Levy. The company is headquartered in Los Angeles and New York City. As of September 28, 2020, it is a wholly owned subsidiary of Gimbal, Inc.; previously owned by 21st Century Fox from 2014 until Disney's acquisition of 21st Century Fox in 2019 and The Walt Disney Company from 2019 until 2020.
Brian Peter Reid is an entrepreneur who is credited with developing the first digital advertising mirror that is controlled remotely and has the ability to record and report the exact number and duration of consumer engagements in real time. Reid also founded technology firm Mirrus.
Native advertising, also called sponsored content, partner content, and branded journalism, is a type of paid advertising that matches, or at least blends in, with the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial. The word native refers to this coherence of the content with the other media that appear on the platform.
140 Proof is an advertising company that uses social data from many sources in targeting relevant ads based on consumers' interests as indicated by their social activity across networks.
YuMe is a data analysis platform for television advertising, founded in 2004 by Jayant Kadambi and Ayyappan Sankaran. The company was acquired by RhythmOne plc, an advertising technology company, in February 2018.
Tapad Inc. is a venture-funded startup company based in New York City that develops and markets software and services for cross-device advertising and content delivery. It uses algorithms to analyze internet and device data and predict whether two or more devices are owned by the same person. Participating websites and apps then cater their advertisements based on a collective knowledge of the user's actions across all of their devices.
SimpleReach is a content data platform and performance measurement company that provides a platform to measure social action and track social behavior on published content. Their machine learning and AI data help marketers adjust their content to better serve customers. The company was founded in 2010 by CEO Edward Kim and is based in New York. As of March 2019 the company operates as a subsidiary of Nativo, Inc.