Mitzi Montoya is Senior Vice President for Academic Affairs at the University of Utah, a researcher on innovation in education, and a public advocate for women in leadership.[1][2][3][4]
Mitzi Montoya was born in Fort Worth, Texas and subsequently lived in Colorado, California, South Carolina, and Michigan. She holds a bachelor’s degree in applied engineering science from Michigan State University (1990) and worked as a design engineer before pursuing as a Ph.D. in marketing and statistics from Michigan State, which she completed in 1995.[5]
Academic career
After her PhD, Montoya spent 15 years at North Carolina State University, 1995-2010, first as a professor and then as assistant dean.[6] Montoya's scholarship focuses on product design optimization and advanced information technologies used in marketing and new product development.[7] Widely cited publications include:
Determinants of new product performance: A review and meta-analysis (Mitzi Montoya and Roger Calantone), 1994[8]
The effect of perceived technological uncertainty on Japanese new product development (Michael Song and Mitzi Montoya)[9]
"Do I Really Have To? User Acceptance of Mandated Technology" (2002)[10]
↑ S. A. Brown (2002). "Do I really have to? User acceptance of mandated technology". European Journal of Information Systems. 11 (4): 283–295. doi:10.1057/palgrave.ejis.3000438. S2CID873826.
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