Mobile Backstage

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Mobile Backstage is an application developed by Steam Republic. It provides a fan club service and can be accessed on the web, Facebook or mobile devices. [1] [2]

Contents

The Mobile Backstage platform allows music artists and their fans to interact and share experiences with each other more accessibly. [3] It includes a content management system, which enables artists or their production companies to post up-to-date information about a band's activities. These posts can include text, images, or video clips, while being able to integrate with Twitter, Facebook, and iTunes. [4] This app also provides the band with analytics on fan activities and events. [5] [6]

Background

In January 2007, two Finnish companies, Mobile Backstage and Geniem, won the FinNode Web-2-Mobile competition with their idea of creating a mobile app that could connect famous artists to their fans more easily. [7] [8] Development of the app began after the founding of the company Steam Republic by Paavo Bäckman and Jussi Ruusila, which was officially registered in November 2009 in Tampere, Finland. [9] In early 2012, the company closed a bridge funding round of $1.3 million (€1 million). [10] Wired Magazine UK listed Steam Republic in their article titled "Europe’s 100 Hottest Startups of 2012." [11]

Features

The Mobile Backstage app was originally developed for iOS. A Facebook version was announced in June 2011, [12] followed closely by an Android one in November 2011 [13] and a web version in January 2012. [14] Nokia's MeeGo and QT platforms were also supported until June 2012, when Evanescence announced their Mobile Backstage, but most following artists have stopped offering this option. [15] [16] [17]

Artists with Mobile Backstages

Some of the artists with their own Mobile Backstage in August 2012 include Evanescence, [18] Anthrax, Mumford & Sons, Slightly Stoopid, Nightwish, Jessie J, Tinie Tempah, Amorphis, The Kooks, Black Label Society, Lykke Li, Rusko, Rebelution, Ensiferum and Johnny Reid. [15] [16] [17] [19]

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References

  1. ↑ "Mobile Backstage Gets Bands Closer to Fans | Mobile Marketing Magazine". mobilemarketingmagazine.com. Retrieved 2023-03-30.
  2. ↑ The Musician’s Arsenal: Killer Apps, Tools & Sites | CyberPR Music
  3. ↑ Inc, Nielsen Business Media (2011-04-02). Billboard. Nielsen Business Media, Inc.{{cite book}}: |last= has generic name (help)
  4. ↑ "Mobile Backstage Raises $1.4M to Expand Fan Engagement Network | BetaKit". 2012-05-14. Retrieved 2023-03-30.
  5. ↑ Steve O'Hear, “Mobile Backstage aims to beat Facebook and MySpace for fan interaction”, July 13, 2010, TechCrunch. Retrieved 2012-10-19.
  6. ↑ Finocchiaro, Peter. “Rapper Dizzee Rascal engages directly with fans using iPhone app” Mobile Marketer, 22 July 2010.
  7. ↑ “FinNode-innovaatiokeskus näyttävästi käyntiin Kaliforniassa” (in Finnish), Finpro, January 2007. Retrieved 2012-10-18.
  8. ↑ “FinNode Announces Web-2-Mobile Competition Winners at Sold-Out Opening Event”, redOrbit, January 31st 2007. Retrieved 2012-10-19.
  9. ↑ Yritys- ja yhteisötietojärjestelmä, Business Information System Finland Retrieved 2012-10-18.
  10. ↑ Butcher, Mike. “MobileBackstage Secures More Funds To Connect Fans With Artists”. TechCrunch, 8 May 2012.
  11. ↑ “Europe’s 100 Hottest Startups 2012”, Wired UK Edition (supplement), September 2012.
  12. ↑ Clyde Smith, “Connect With Fans Using New Mobile Backstage Facebook & Mobile Apps”, July 21, 2011, Hypebot.com. Retrieved 2012-10-19.
  13. ↑ Mika Aho, “Mobile Backstage Goes Android”, November 8, 2011, ArcticStartup.com. Retrieved 2012-10-19.
  14. ↑ Clyde Smith, "Mobile Backstage Fan Clubs Expand To Web", January 12, 2012, Hypebot.com. Retrieved 2012-10-19.
  15. 1 2 “High Profile Bands Join Mobile Backstage”, July 31, 2012, LBBOnline. Retrieved 2012-10-19.
  16. 1 2 Jon Stickler, “Evanescence Announce Launch Of New Mobile Backstage App”, July 14, 2012 Stereoboard.com. Retrieved 2012-10-19.
  17. 1 2 (2012-07-27). “Mobile Backstage launches Anthrax and Mumford & Sons apps”, July 27, 2012, Music Ally. Retrieved 2012-10-19.
  18. ↑ Evanescence Engages With Core Fans On Mobile Backstage - Blabbermouth.net
  19. ↑ "Home". alt-cal.com.
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