Mode Media

Last updated
Glam.com
Company type Privately held
Industry Internet, Media, Fashion
Founded2003
FounderErnie Cicogna, Fernando Ruarte, Vic Zauderer, Dianna Mullins, Raj Narayan, Rebecca Bogle Arora, Susan Kare, Emmanuel Job, Samir Arora
Headquarters
U.S.
ProductsMode.com, [1] Mode Video, Glam, Foodie, Brash, Bliss, Tend, Ning.com
Website Glam.com

Glam.com (formerly Mode Media, Inc. Project Y, Glam Media) was a digital lifestyle media company where content was produced by anyone but reviewed by professional editors prior to publishing. In 2013, Mode Media had a valuation of about $1 billion as the company prepped for an IPO. In 2015, Mode Media had grown to over $100 million in revenue, primarily from providing native content, branded video and digital advertising to large brands but had over $100 million in expenses. [2]

On 15 September 2016, Mode Media abruptly shut down its operations. [3]

In 2022, Glam was acquired by Static Media, a media company based in Indianapolis, IN.

History

Mode Media was founded as Project Y, Inc. in 2003 by Ernie Cicogna, Fernando Ruarte, Vic Zauderer, Dianna Mullins, Raj Narayan, Rebecca Bogle Arora, Susan Kare, Emmanuel Job and Samir Arora. [4] The company originally was founded as a website to offer fashion and beauty content and blog content. [5] The company launched Glam.com in September 2005 at Fashion Week in New York. [6] [7]

As the company grew, it diversified its focus from exclusively targeting a female audience. The company owned and operated Mode.com across 20 lifestyle categories and Channels: Glam (Women Style, Fashion, Beauty), Brash (Men's Lifestyle), Bliss (Health & Wellness), Tend (Parenting), Foodie (Food Recipes and Restaurants) and Entertainment, Music and Video. In June, 2007, Mode Media became the #1 women's web property in the US as reported by comScore. [8] In September, 2007, Mode Media launched its first discovery product "Glam Curator" and started to popularize the term "curation" as a new way of filtering content in the social web. [9] In January 2009 Mode acquired Personiva Inc, along with this Glam India Pvt. Ltd. a 100% subsidiary India company was created. Glam India created Glam Adapt, the Ad serving engine for Mode Media previously known as Glam Media.

In September 2011, Mode acquired Ning, a social media platform that allowed users to create custom social networks. [10] [11] In 2014, Glam Media was renamed to Mode Media. [12] In 2014, Mode Media launched Mode Studios, to create original video series, branded entertainment and digital films in New York, San Francisco and Los Angeles. [13] In 2015, Mode Media launched Mode Video streaming platform [14]

In total, the company raised approximately $225 million from silicon valley venture firms Accel, DFJ, Walden, Information Capital and investors Burda and Dentsu. [3] After abruptly ceasing operations in September 2016, operations of its Ning division passed to a New York-based company, Cyndx. [15] Mode Media did not file for bankruptcy protection. [16]

Related Research Articles

<span class="mw-page-title-main">TiVo Corporation</span> American technology company (1983–2020)

TiVo Corporation, formerly known as the Rovi Corporation and Macrovision Solutions Corporation, was an American technology company headquartered in San Jose, California. Now operating as Xperi, the company is primarily involved in licensing its intellectual property within the consumer electronics industry, including digital rights management, electronic program guide software, and metadata. The company holds over 6,000 pending and registered patents. The company also provides analytics and recommendation platforms for the video industry.

Dotdash Meredith is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, lifestyle, travel, and education. It operates brands including Verywell, Investopedia, People, The Balance, Byrdie, MyDomaine, Brides, The Spruce, Simply Recipes, Serious Eats, Liquor.com, Lifewire, TripSavvy, TreeHugger, and ThoughtCo. In August 2012, About.com became a property of IAC, owner of Ask.com and numerous other online brands, and its revenue is generated by advertising. In addition to its Manhattan headquarters, Dotdash Meredith maintains offices elsewhere in the New York metropolitan area, as well as in Des Moines, Iowa, and Birmingham, Alabama.

<span class="mw-page-title-main">Discovery, Inc.</span> American factual media company (1985–2022)

Discovery, Inc. was an American multinational mass media factual television conglomerate based in New York City. Established in 1982, the company operated a group of factual and lifestyle television brands, such as the namesake Discovery Channel, Animal Planet, Science Channel, and TLC. In 2018, the company acquired Scripps Networks Interactive, adding networks such as Food Network, HGTV, and Travel Channel to its portfolio. Since the purchase, Discovery described itself as serving members of "passionate" audiences, and also placed a focus on streaming services built around its properties.

<span class="mw-page-title-main">Times Internet</span> Indian multinational technology company

Times Internet is an Indian multinational technology company, headquartered in Gurgaon, India which owns, operates and invests in various internet-led products, services and technology. It is the digital arm of The Times Group, the largest media conglomerate in India. Times Internet currently owns and operates 39+ digital products across news, sports, music, video, trivia, spirituality and a suite of transaction-led market-places across real estate, personal finance, education, jobs, table reservation, agri-business, etc.

Condé Nast is a global mass media company founded in 1909 by Condé Montrose Nast (1873–1942) and owned by Advance Publications. Its headquarters are located at One World Trade Center in the Financial District of Lower Manhattan.

<span class="mw-page-title-main">PLBY Group</span> US global media and lifestyle company

PLBY Group, Inc. is an American global media and lifestyle company founded by Hugh Hefner as Playboy Enterprises, Inc. to oversee the Playboy magazine and related assets. Its headquarters are in Los Angeles, California.

<span class="mw-page-title-main">Trusted Media Brands</span> Multi-platform media and publishing company

Trusted Media Brands, Inc. (TMBI), formerly known as the Reader's Digest Association, Inc. (RDA), is an American multi-platform media and publishing company which is co-headquartered in New York City and in White Plains, New York. The company was founded by DeWitt Wallace and Lila Bell Wallace, husband and wife, in New York City in 1922 with the publication of the magazine Reader's Digest.

Ning is an online social media network platform for people and organizations to create custom social networks. Ning was co-founded by Marc Andreessen and Gina Bianchini and launched in October 2005. By June 2011 there were over 90,000 social websites running on the Ning Platform.

<span class="mw-page-title-main">Samir Arora</span> Indian-American businessman

Samir Arora is an Indian-American businessman and CEO of Sage Assist, a generative AI company, the former CEO or Kyro and founder of Sage Digital AI from 2016 to 2021, and the former CEO of Mode Media from 2003 to April 2016. He was CEO and chairman of the web design company NetObjects, Inc. from 1995 to 2001 and at Apple Inc. from 1982 to 1991. Arora was selected as one of the 21 Internet Pioneers that shaped the World Wide Web at the 1st Web Innovators Awards by CNET in 1997.

<span class="mw-page-title-main">Complex Networks</span> American media and entertainment company

Complex Networks is an American media and entertainment company for youth culture, based in New York City. It was founded as a bi-monthly magazine, Complex, by fashion designer Marc (Ecko) Milecofsky. Complex Networks reports on popular and emerging trends in style, sneakers, food, music, sports and pop culture. Complex Networks reached over 90 million unique users per month in 2013 across its owned and operated and partner sites, socials and YouTube channels. The print magazine ceased publication with the December 2016/January 2017 issue. Complex currently has 6.02 million subscribers and 1.8 billion total views on YouTube. As of 2019, the company's yearly revenue was estimated to be US$200 million, 15% of which came from commerce.

PopSugar Inc. is an American media and technology company that is the parent to the media property PopSugar and a monthly subscription business PopSugar Must Have. The company was founded in 2006 by married couple Brian and Lisa Sugar as a pop culture blog. The company is part of American digital holding company Vox Media.

<span class="mw-page-title-main">Leaf Group</span> American online brand company

Leaf Group, formerly Demand Media Inc., is an American content company that operates online brands, including eHow, livestrong.com, and marketplace brands Saatchi Art and Society6. The company provides social media platforms for large company websites and distributes content with social media tools to web outlets. It is commonly known for being a content farm. Demand Media was created in 2006 by a former private equity investor, Shawn Colo, and the former chairman of MySpace, Richard Rosenblatt.

Livingly Media is an American digital media company based in Redwood City, California that publishes six lifestyle sites for women: Livingly.com, Lonny.com, Mabelandmoxie.com, Itsrosy.com, Zimbio.com, and StyleBistro.com. The six sites publish original articles, high resolution photography, social videos, and games, reaching a combined audience of over 25 million global monthly readers, according to Quantcast. Livingly covers women's lifestyle, Lonny covers home design, Mabel + Moxie covers parenting, It's Rosy covers women 50+, Zimbio covers entertainment news, and StyleBistro covers celebrity fashion and beauty.

Flipkart Private Limited is an Indian e-commerce company, headquartered in Bangalore, and incorporated in Singapore as a private limited company. The company initially focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products.

<span class="mw-page-title-main">Defy Media</span> Defunct American digital media company

Defy Media was an American digital media company that produced original online content for the 12–34 age group. Originally founded in 1996 as Alloy Online, the final company was formed in 2013 by its merger with Break Media.

Awesomeness, formerly and best known as AwesomenessTV, is an American digital media and entertainment network company owned by Paramount Digital Studios, a division of Paramount Global. Established in July 2012 by Brian Robbins and Joe Davola, the company operated a network initially focused on children’s programs, teen dramas, comedies, live events and music videos targeting adolescents and young adults.

SHE Media is an American digital media company. It operates the website properties BlogHer, SheKnows, STYLECASTER, and HelloFlo. It has been a brand of Penske Media Corporation since 2018.

Nykaa is an Indian e-commerce company headquartered in Mumbai. It sells beauty, wellness and fashion products through its website, mobile app, and over 100 physical stores. In 2020, it became the first Indian unicorn startup headed by a woman.

<span class="mw-page-title-main">Static Media</span> Contextual advertising company

7Hops.com Inc., doing business as Static Media, is an American internet company established in 2012 based in Indianapolis. It operates ZergNet, a content recommendation business that promotes paid content across their network of brands.

References

  1. ↑ "MODE.COM - Shopping & Information". www.mode.com. Archived from the original on 25 January 2006. Retrieved 12 January 2022.
  2. ↑ "Mode Media Raises Another $30M". 21 May 2015.
  3. 1 2 Gage, Deborah (2016-09-15). "Billion Dollar-Valued Mode Media Shuts Down". Wall Street Journal . Retrieved 2016-09-16.
  4. ↑ "Leadership - Mode Media". Mode Media. Archived from the original on June 17, 2016. Retrieved June 24, 2016.
  5. ↑ "Glam.com Launches the First Fashion Blog Network". Glam Media Inc. Retrieved 2016-06-23.
  6. ↑ Miller, Claire Cain (September 17, 2007). "Pretty in Pink". Forbes . Archived from the original on October 11, 2007. Retrieved November 2, 2007.
  7. ↑ "Glam Media. About Glam. Our Story". Glam Media. Glam Media. Retrieved October 24, 2007.
  8. ↑ Marshall, Matt (18 June 2007). "Glam surges to No. 1 women's property, overtakes iVillage". VentureBeat. Retrieved 2 May 2014.
  9. ↑ Marshall, Matt (24 September 2007). "Glam, the Web's fastest growing network, unveils Digg-like feature". Venturebeat. Retrieved 2 May 2014.
  10. ↑ "MediaPost Publications Glam Media Buys Ning 09/21/2011". www.mediapost.com. Archived from the original on 2011-09-23.
  11. ↑ Parr, Ben (20 September 2011). "Glam Media Acquires Ning". Mashable. Retrieved 2 May 2014.
  12. ↑ Castillo, Michelle. "Glam Media Rebrands as Mode Media and Takes On Netflix". AdWeek. Retrieved 2014-07-14.
  13. ↑ "Mode Launches Comprehensive Video Service".
  14. ↑ "Mode Launches Video Streaming".
  15. ↑ Spangler, Todd (2016-09-16). "Mode Media Shuts Down: Women-Focused Digital Player Once Valued at $1 Billion". Variety. Retrieved 2016-09-16.
  16. ↑ McAlone, Nathan. "Inside the catastrophe at Mode Media, the billion-dollar juggernaut that suddenly went bust". Business Insider. Retrieved September 22, 2016.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.