In marketing, the whole product concept is the third iteration of a model originally developed by Philip Kotler, a professor at the Kellogg School of Management at Northwestern University.
The Kellogg School of Management at Northwestern University is the graduate business school of Northwestern University, a private research university in Evanston, Illinois. Founded in 1908 as the School of Commerce, Kellogg has the second-largest endowment of any business school.
George S. Day is an educator and consultant in the fields of strategic management, innovation and marketing. He is the Geoffrey T. Boisi Emeritus Professor at the Wharton School of the University of Pennsylvania. He founded the Mack Institute for Innovation Management at the Wharton School, where he is a Faculty Emeritus in Residence.
Douglas Conant is an American businessman who was President and CEO of the Campbell Soup Company until July 31, 2011. Longtime protégé Denise Morrison, who worked for him at Nabisco as well as Campbell's, succeeded him as CEO.
Nirmalya Kumar is Professor of Marketing of the Lee Kong Chian School of Business at Singapore Management University. He has served on the Boards of ACC Limited, Ambuja Cements, Bata India, BP Ergo, Defaqto, Tata Capital, Tata Chemicals, Tata Industries, Tata Limited (UK), Tata Unistore, Ultratech, and Zensar Technologies. He received the 2021 Mahajan Award for Lifetime Contributions to Marketing Strategy by the Marketing Strategy SIG of the American Marketing Association (AMA).
Prof. Mendu Rammohan Rao was the Dean Emeritus of Indian School of Business (ISB), Hyderabad. He was Provost at the Woxsen School of Business, Hyderabad.
The Segal Design Institute is a design thinking institute at Northwestern University. Segal operates within the McCormick School of Engineering and Applied Science and is dedicated to the study of human-centered design at the undergraduate and graduate level.
Jaideep Prabhu is the Jawaharlal Nehru professor of business and enterprise at the Judge Business School at the University of Cambridge, England. The Professorship was established by the Government of India with an endowment of £3.2 million. Prabhu is also the director of the Centre for India & Global Business (CIGB). He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as "the most comprehensive book" on the subject of frugal innovation.
Satish Nambisan is the Nancy and Joseph Keithley Professor of Technology Management at the Weatherhead School of Management, Case Western Reserve University.
Northwestern Master of Product Design and Development Management (MPD²) is an educational program within the McCormick School of Engineering at Northwestern University. The MPD² program's goal is attuned to the abilities, desires and needs of humanity. Coupling their human-centered design with the practical realities of technology and organizations, the MPD² program seeks an education that leads to innovation and profitable products. The MPD² program is directed by Walter B. Herbst, Richard M Lueptow and Greg Holderfield.
Daniel F. Spulber is the Elinor Hobbs Distinguished Professor of International Business and professor of strategy at the Kellogg School of Management, where he has taught since 1990. Spulber is also professor of law at the Northwestern University School of Law and research director of the Searle Center on Law, Regulation, and Economic Growth. He is the founding editor-in-chief of the Journal of Economics & Management Strategy.
Sally Blount is the Michael L. Nemmers Professor of Strategy at the Kellogg School of Management at Northwestern University, where she is the former dean and alumna. She serves on the boards of directors for Abbott Laboratories, Ulta Beauty, and the Joyce Foundation and on advisory boards for the Aspen Institute, the Chicago Innovation Awards, the Indian School of Business, the Hong Kong University of Science and Technology, and the Fundação Dom Cabral. In 2012, she co-chaired the World Economic Forum’s conference on Latin America.
Venkatesh (Venky) Shankar is an American marketing professor, consultant and author. He is currently Brierley Endowed Professor of Marketing and Academic Director of Brierley Institute for Customer Engagement at Cox School of Business, Southern Methodist University. He is the co-editor of the Handbook of Marketing Strategy and the author of Shopper Marketing.
Håkan Håkansson is a Swedish organizational theorist, and Professor of International Management at the BI Norwegian Business School, known for his work on business networks.
Established in 1998, the Kellogg-HKUST Executive MBA Program (KHEMBA) is a program run in partnership of the Kellogg School of Management at Northwestern University and The Hong Kong University of Science and Technology. It has been ranked No.1 in the World twelve times by the Financial Times since 2005.
Tim Calkins is an author, consultant, and clinical professor of marketing at Northwestern University’s Kellogg School of Management specializing in topics including Marketing Strategy, Biomedical Marketing, and branding.
Dashun Wang is a Professor of Management and Organizations at the Kellogg School of Management, Northwestern University. He serves as the founding director of the Center for Science of Science and Innovation (CSSI) and a founding co-director of the Ryan Institute on Complexity. Wang is a recipient of the AFOSR Young Investigator award (2016) and was named one of Poets & Quants Best 40 Under 40 Professors (2019).
Woxsen University (founded as Woxsen School of Business in 2014) is a private university in Telangana, India. It has a 200-acre residential campus, consisting of constituent schools such as the School of Business, School of Technology, School of Art & Design, School of Law, School of Liberal Arts and Humanities, and School of Architecture and Planning.
Loran F. Nordgren is an American professor of psychology who studies the adoption of new ideas and behaviors. In 2020 he became a professor at Northwestern University's Kellogg School of Management. He is the co-author of The Human Element: Overcoming the Resistance That Awaits New Ideas.
