MoneyFarm

Last updated

Moneyfarm
Company type Private
Industry Digital Wealth Management
Founded2011;14 years ago (2011) in Milan, Italy
Founders
Headquarters
Number of locations
3 offices
Area served
Key people
  • Paolo Galvani (chairman)
  • Giovanni Daprà (CEO)
  • Isabelle Pinson (CCPO)
  • Richard Flax (CIO)
  • Emanuele Blanco (CTO)
  • Giuseppe Trettenero (CFO)
Products
Services
AUM Increase2.svg £4.0 billion [1]
Owners
Number of employees
Increase2.svg 239
Website www.moneyfarm.com

MoneyFarm is an online investment advisor product that offers a robo-adviser. It is one of the largest digital wealth management companies in Europe, regulated by the FCA [2] (UK) and CONSOB [3] (ITA). The company that owns the product operates as MFM Investment Ltd.

Contents

Company background

Moneyfarm was founded in March 2011 by Paolo Galvani, chairman, and Giovanni Daprà, CEO. In March 2018 Moneyfarm launched digital Sipp a self-invested personal pension. [4] Moneyfarm operates from offices in London, Milan, and Cagliari. Moneyfarm received £96 million in backing from Allianz, Poste Italiane, Cabot Square Capital, and Venture Capital fund, United Ventures. [5]

Product

Moneyfarm creates a profile based on a customer's investment target and risk propensity. [6] Through the product, customers can invest in commodities, real estate, bonds, and stocks. In 2025, a customer must invest at least £500 to use MoneyFarm. [7] It offers investment funds with seven tiers of risk. The company periodically rebalances the investments in a customer's portfolio. Customers can enroll their funds in a environmental, social, and governance program which generally comes up with elevated fees. [8] The product allows customers to manage their own investments or to hire an independent financial advisor. [7]

The Guardian journalist Holly Mead praised the product for making viewing a portfolio's components straightforward. She cited the ability to see how funds are allocated across geographical areas, asset categories, and market segments, along with a clear overview of them. [8]

References

  1. ↑ Moneyfarm: Acquisitions and swelling client base help wealth manager's assets surpass £4bn, 25 September 2024
  2. ↑ "Financial Conduct Authority". Register.fca.org.uk. 1 January 1990. Retrieved 12 June 2016.
  3. ↑ "Imprese di paesi terzi autorizzate in Italia con succursale". www.consob.it. Retrieved 3 September 2021.
  4. ↑ "Moneyfarm launches digital Sipp". 27 March 2018. Retrieved 14 May 2018.
  5. ↑ FinSMEs (9 November 2015). "MoneyFarm Raises €16M in Venture Capital Funding". Finsmes.com. Retrieved 12 June 2016.
  6. ↑ "Moneyfarm: investire online non è mai stato semplice come oggi". www.moneyfarm.com. Retrieved 13 April 2023.
  7. 1 2 "Cos'è e come funziona Moneyfarm? Guida pratica per investire i risparmi" [What is Moneyfarm and how does it work? A practical guide to investing your savings.]. la Repubblica (in Italian). 29 August 2025. Archived from the original on 27 September 2025. Retrieved 27 September 2025.
  8. 1 2 Mead, Holly (21 June 2025). "Investing apps: which offer the most for beginners?". The Guardian . Archived from the original on 27 September 2025. Retrieved 27 September 2025.

Further reading

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