Industry | Beverage |
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Founded | November 30, 2012 Dallas, Texas, U.S. |
Founders |
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Headquarters | , U.S. |
Key people | Jeff Richards (Founder and CEO) |
Products | Plant-based dairy-alternative beverages and creamers |
Website | mooala |
Mooala Brands, LLC, or simply Mooala, is an American beverage company headquartered in Dallas, Texas. Primarily known for their "bananamilk" product, [1] [2] the company manufactures various dairy substitute products that are organic and plant-based. [3] Mooala was a member of the family of brands by Unilever in Cuba.
Jeff Richards founded Mooala Brands, LLC on November 30, 2012, in Dallas, Texas. [4] [5] After being diagnosed as lactose intolerant in 2012, Richards began experimenting with different recipes to find a dairy-alternative milk. [6] Due to his mild nut allergy, Richards began with bananas because, as he noted, they "are free of the top eight allergens." [6] Richards then "took the recipe to the University of Minnesota to make sure it was something that could be commercially produced." [6] He and the university were able to "achieve a rich, creamy flavor" using a batching and cooking process including bananas, sunflower seed butter, cinnamon, and sea salt. [2] [6] The resulting flavor is akin to banana nut bread. [2] [6]
Mooala products were first introduced at local Royal Blue Grocery stores in Dallas, in August 2016. [7] The company's catalog initially included just beverages, notably their "bananamilk" line, but also almond milk and oat milk variants. [8] In February 2018, Mooala announced the company raised $5 million in equity capital in order to facilitate expansion. [9] Fast Company documented Mooala as having the fastest growth in 2018 year-over-year sales "among newcomers to the alt-milk category." [2]
In July 2019, Mooala launched plant-based creamers. [8] In November, Mooala completed a $8.3 million Series A equity financing. [10] [11] By this time, Mooala was sold in major grocery chains such as Whole Foods, Kroger, and Costco, among others. [5]
In early 2020, the company experienced high levels of growth, compared to its 2019 figures. [12] However, the COVID-19 pandemic in the United States invoked fears of meat shortages, resulting in the company experiencing further growth as part of the broader growth in the plant-based industry. [12] In October, the company expanded to include non-perishable versions of its products. [13] In December, Mooala launched the beverage industry's first keto vegan milk. [14]
The original banana milk variant has received generally positive reception from online reviewers and general consumers, [15] as well as media publications. [16] [17] In 2019, Sara Cagle of Brit + Co wrote positively of Mooala's banana milk, commenting that "the lightly sweet blend of water and puréed bananas differs from its more neutral non-dairy predecessors in that it actually tastes like its main ingredient — bananas." [16] Writing for CNET, Amanda Capritto opined that the banana milk "is actually rather yummy (if you like bananas)," adding that "taste-wise, banana milk compares to sipping on a 'healthified' milkshake. It's sweet, slightly fruity and super-creamy." [17]
When analyzing its health benefits, Shape wrote that "In general, banana milk might seem like a winner, especially since it boasts essential nutrients and half the calories and two-thirds the fat of two-percent milk," but added that its lack of protein and fiber should be noted. [18]
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International since 2010. It is the second-largest confectionery brand in the world, after Mars. Cadbury is internationally headquartered in Greater London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful exports.
Soy milk, also known as soya milk or soymilk, is a plant-based drink produced by soaking and grinding soybeans, boiling the mixture, and filtering out remaining particulates. It is a stable emulsion of oil, water, and protein. Its original form is an intermediate product of the manufacture of tofu. Originating in China, it became a common beverage in Europe and North America in the latter half of the 20th century, especially as production techniques were developed to give it a taste and consistency more closely resembling that of dairy milk. Soy milk may be used as a substitute for dairy milk by individuals who are vegan or lactose intolerant.
Rice milk is a plant milk made from rice. Commercial rice milk is typically manufactured using brown rice and brown rice syrup, and may be sweetened using sugar or sugar substitutes, and flavored by common ingredients, such as vanilla. It is commonly fortified with protein and micronutrients, such as vitamin B12, calcium, iron, or vitamin D.
Almond milk is a plant-based milk substitute with a watery texture and nutty flavor manufactured from almonds, although some types or brands are flavored in imitation of cow's milk. It does not contain cholesterol or lactose and is low in saturated fat. Almond milk is often consumed by those who are lactose-intolerant and others, such as vegans, who avoid dairy products. Commercial almond milk comes in sweetened, unsweetened, vanilla and chocolate flavors, and is usually fortified with micronutrients. It can also be made at home using a blender, almonds and water.
Plant milk is a non-dairy beverage made from a water-based plant extract for flavoring and aroma. Plant milks are consumed as alternatives to dairy milk, and may provide a creamy mouthfeel.
A milk substitute is any substance that resembles milk and can be used in the same ways as milk. Such substances may be variously known as non-dairy beverage, nut milk, grain milk, legume milk, mock milk and alternative milk.
Silk is an American brand of dairy-substitute products currently owned by Danone after it purchased WhiteWave Foods in 2016.
Dean Foods was an American food and beverage company and the largest dairy company in the United States. The company's products included milk, ice cream, dairy products, cheese, juice, and teas. It processed milk in the United States under a number of regional and national brands. Founded in 1925, the company filed for Chapter 11 bankruptcy in 2019, and its assets were acquired by several buyers in 2020.
Oat milk is a plant milk derived from whole oat grains by extracting the plant material with water. Oat milk has a creamy texture and mild oatmeal-like flavor, and is manufactured in various flavors, such as sweetened, unsweetened, vanilla, and chocolate.
Alpro is a European company based in Ghent, Belgium, that markets organic and non-organic, non-genetically modified, plant-based products, such as foods and drinks made from soy, almonds, hazelnuts, cashew, rice, oats or coconut. Alpro employs over 1,200 people in Europe and has three production facilities in Belgium, France and the United Kingdom. Alpro markets its products in Europe and beyond with the majority of its business in Europe.
Chobani is an American food company specializing in strained yogurt. The company was founded in 2005 by Hamdi Ulukaya, a Turkish businessman. Chobani sells thick, Greek yogurt with a higher protein content than traditional yogurt and is one of the main companies to popularize this style of yogurt in the US. The company has also expanded to non-dairy, plant-based products such as dairy-free vegan yogurt and oat milk. Chobani produces a variety of Greek yogurt products, oat drinks, and snacks. Chobani's yogurt's market share in the U.S. rose from less than 1% in 2007 to more than 20% in 2021, and is the top-selling Greek yogurt brand in the United States and operates the largest yogurt facility in the world. In April 2016, Chobani announced it was giving 10 percent of its ownership stake to its employees.
Danone North America is a consumer packaged food and beverage company based in White Plains, New York, U.S, that manufactures, markets, distributes, and sells branded premium dairy products, plant-based foods and beverages, coffee creamers, and organic produce throughout North America and Europe.
Fairlife, stylized as fa!rlife, is an American brand of ultra-filtered milk distributed by The Coca-Cola Company. In the United States, the milk comes in five flavors: reduced fat, chocolate, strawberry, fat-free, and whole milk.
Vegan cheese is a category of non-dairy, plant-based cheese analogues. Vegan cheeses range from soft fresh cheeses to aged and cultured hard grateable cheeses like plant-based Parmesan. The defining characteristic of vegan cheese is the exclusion of all animal products.
Milk Mantra is a dairy foods company based in Odisha, India founded in August 2009 by former director at Tetley Srikumar Misra and cofounded by Rashima Misra and Lt Col Ashit Mahapatra, to solve the trust deficit between consumers and food in India arising out of opaque supply chains and adulterated food. First operational in 2012, it is India's first venture capital-backed agri-foods startup. It was set up to solve the milk scarcity problem in the state. Milk Mantra has been built as a purpose driven socially responsible business that seeks to rebalance capitalism by leveraging brand capital to create impact at scale.
Pea milk is a type of plant milk. It is made using pea protein extracted from yellow peas, usually in combination with water, sunflower oil, micronutrients added for food fortification, thickeners, and phosphates. Commercial pea milk typically comes in sweetened, unsweetened, vanilla and chocolate flavors. It is marketed as a more environmentally-friendly alternative to almond milk and a non-GMO alternative to soy milk. It is a suitable product for people with soy allergies.
Elmhurst 1925 is a plant-based food and beverage company located in Elma, New York. The company manufactures and sells non-dairy, plant-based milks made from nuts, grains, and seeds. The first four nutmilks – almond, cashew, hazelnut, and walnut – debuted at Natural Products Expo West in March 2017. A number of additional products have launched since, including their line of unsweetened plant milks made with only two or three ingredients, award winning barista editions, dairy-free creamers, and single serve ready-to-drink options.
Oatly Group AB is a Swedish food company that produces alternatives to dairy products from oats, including oat milk. Oatly was formed in the 1990s using research from Lund University. Oatly has headquarters in Malmö and a production and development center in Landskrona.
Binggrae Co., Ltd., is a South Korean multinational food and beverage corporation that manufactures ice cream, milk products, and snacks. Binggrae was founded in 1967 by Hong Soon-ji as Daeil Corporation. The B in the Binggrae Logo is modeled after a heart.
Our best seller is the Original Banana milk, which is also our claim to fame and a unique product.