Moray Callum

Last updated

Moray Callum
Born (1958-11-19) 19 November 1958 (age 65)
Dumfries, Scotland, UK
NationalityBritish
Occupation(s)Vice President, Design (Retired)
Employer Ford Motor Company
Known forDesign of the Mazda MX-5 (NC), CX-7, and CX-9 (TB)

Moray S. Callum (born 19 November 1958) is a Scottish automobile designer who was vice president, design, for Ford Motor Company, having retired on 1 May 2021. His elder brother Ian Callum was the Design Director of Jaguar from 1999 to 2019. [1]

Contents

Early years

Callum was born in Dumfries, Scotland. He initially intended to become a veterinarian, though by university age Callum elected to study architecture at Napier University in Edinburgh before becoming disillusioned with the prospect of calculating the size of waste pipes of seven-story buildings for the rest of his life. [2] He changed disciplines and graduated in industrial design and followed the well-trodden car designer path of continuing his studies at the Royal College of Art in London, graduating with a master's degree in transportation design.[ citation needed ]

Career

Early career

Upon graduation, Callum's car design career began in 1982 where he worked for Chrysler before joining PSA Peugeot Citroën advanced studio in Poissy, France, contributing to the design of passenger and commercial vehicles. In 1988/1989, Callum joined Ghia as a consultant designer where he contributed to the 1989 Ghia Via concept and the Aston Martin Lagonda Vignale. He also participated in Ghia's design consultancy to Jaguar. [3]

Ford

In 1995 Callum was hired by Ford, for whom he had worked on numerous projects at Ghia, to work in Dearborn, Michigan, on North American vehicles. He worked on various notable North American projects including the facelift of the 2000 Ford Taurus, whose front grille design has been mischievously cited by some critics as the inspiration for his brother's 2006 Jaguar XK design, as opposed to the Jaguar E-Type which inspired both. [2] He also did work on the Ford Windstar, Mercury Villager, Super Duty pickup trucks, Ford Excursion, and the Ford EX concept.

Mazda

On 7 September 2001, Callum was promoted to lead Mazda worldwide design, where his team included Tsutomu "Tom" Matano, the designer of the Mazda MX-5. Callum was tasked with revitalising the Mazda range, which by the late 1990s was regarded as bland, [4] and in this respect Callum has largely been viewed as successful [5] with the creation of a consistent brand look that featured 'crisp black interiors and red-lighted instruments' and exteriors with 'edgy shapes that were emotional and almost biological – part flame, part flower, expressive of the sporting image the company sought'. [2] He oversaw the daunting 2005 redesign of the iconic MX-5 and worked on almost every other vehicle in Mazda's passenger car range including the 2006 Mazda5. He was also responsible for leading the design of Mazda's new sporty crossovers, the 2007 CX-7 and CX-9 which were previewed by the 2005 Mazda MX-Crossport concept. He was also instrumental in the production of the Washu (Detroit 2003), Ibuki (Tokyo 2003), and Kabura (Detroit 2006) concept cars. [6]

Return to Ford

Having overseen Mazda's successful reinvention as a dynamic and sporty brand, Callum was moved by J Mays back to Ford as Design Director for Ford's North American brands passenger cars where he reported to Peter Horbury from May 2006. This move, along with Horbury's appointment as Executive Design Director for Ford North American brands, was part of Ford's attempt to consolidate its ‘Red, White & Bold’ design strategy in an attempt to breathe fresh design into its expanding car line-up in North America. Callum was replaced at Mazda by Laurens van den Acker whilst his predecessor Patrick Schiavone was appointed designer of North American SUVs and pick-ups at Ford.

In May 2009, Horbury returned to Volvo Cars and Callum was promoted to executive director, Ford Americas design, with overall responsibility for American trucks and passenger cars, including Lincoln. [7] During this time, he oversaw the design and launch of numerous American products, for example: the 2011 fifth generation Ford Explorer, 2013 second generation Ford Fusion, 2013 second generation Lincoln MKZ, and 2013 second generation Ford EcoSport. [8]

In 2014, Callum was promoted to vice president, design, Ford Motor Company, replacing the retiring J Mays and charged with responsibility of all concept and production vehicles for the Ford and Lincoln brands globally. [8] He unveiled the 2015 sixth generation Ford Mustang and the 2017 second generation Ford GT.

On 1 May 2021, Moray retired from Ford Motor Company. Anthony Lo, formerly of Renault, superseded him.

Related Research Articles

<span class="mw-page-title-main">Ford Probe</span> Liftback sport coupe (1988–1997)

The Ford Probe is a liftback coupé produced by Ford, introduced in 1988 and produced until 1997. The Probe was the result of Ford's collaboration with its longtime Japanese partner Mazda, and both generations of Probe were derived from the front-wheel drive Mazda G platform that underpinned the Mazda Capella.

<span class="mw-page-title-main">Carrozzeria Ghia</span> Italian automobile design firm

Carrozzeria Ghia SpA is an Italian automobile design and coachbuilding firm, established by Giacinto Ghia and Gariglio as "Carrozzeria Ghia & Gariglio". The headquarters are located at Corso Guglielmo Marconi, 4, Turin. The company is currently owned by Ford Motor Company and focused on the European market through Ford's subsidiary in the region.

<span class="mw-page-title-main">Mercury Capri</span> Motor vehicle

Capri is a nameplate marketed by the Lincoln-Mercury division of Ford Motor Company over three generations between 1970 and 1994.

<span class="mw-page-title-main">J Mays</span> American industrial designer (born 1954)

J Carrol Mays is a retired American industrial designer who served as Group Vice President of Global Design and Chief Creative Officer at Ford Motor Company, and was Chief Design Officer at Whirlpool. His name is simply "J", after his grandfather, S J Mays.

Martin Smith is a British retired automobile designer, noted for extensive stints at Audi, Opel and Ford of Europe.

<span class="mw-page-title-main">Ian Callum</span> British car designer (born 1954)

Ian Stuart Callum is a British car designer who has worked for Ford, TWR, and Aston Martin. In 1999 he became the Director of Design for Jaguar Cars, later Jaguar Land Rover, a position he held until mid 2019.

<span class="mw-page-title-main">Mazda North American Operations</span> Mazda Motor Corporations North American arm

Mazda North American Operations (MNAO), which includes Mazda Motor of America, Inc., is Mazda Motor Corporation's North American arm, and constitutes the largest component of that company outside Japan. The company has its headquarters in Irvine, California and is headed by Jeffrey Guyton.

<span class="mw-page-title-main">Mazda CX-9</span> Motor vehicle

The Mazda CX-9 is a mid-size crossover SUV manufactured by Mazda in Japan since 2006 through two generations With three-row seating, it was Mazda's largest passenger vehicle until the arrival of the CX-90.

<span class="mw-page-title-main">Laurens van den Acker</span> Dutch automobile designer

Laurens van den Acker is a Dutch automobile designer. He is the Chief Design Officer of the Renault Group.

Motorcars first arrived in Mexico City in 1903. Since then, several vehicle brands have been especially successful. A number of manufacturers make vehicles in Mexico, and many brands have been and continue to be available.

<span class="mw-page-title-main">Blind spot monitor</span> Vehicle-based sensor device

The blind spot monitor or blind-spot monitoring is a vehicle-based sensor device that detects other vehicles located to the driver’s side and rear. Warnings can be visual, audible, vibrating, or tactile.

Compañía Colombiana Automotriz S.A. was a car factory based in Bogotá, Colombia. Founded in the early 1960s as Leonidas Lara e Hijos, it assumed its current name with the beginning of its association with Fiat in 1973. They have manufactured various cars under license, including vehicles from Willys Overland, Fiat, Zastava, Polski Fiat, Peugeot, and Mitsubishi.

Peter Douglas Horbury was a British car designer widely known for his design work for Volvo and his roles as Executive Design Director, Americas for Ford (2004-2009), Chief Designer at Ford's Premier Automotive Group, Executive Vice President of Design at Geely Auto between 2011 and 2021 — and as Senior Vice President of Design at Lotus.

<span class="mw-page-title-main">Gerry McGovern</span> British car designer (born 1956)

Gerard Gabriel McGovern, is a British car designer and the Chief Creative Officer for Jaguar Land Rover leading the Group’s Design Studio at Gaydon, Warwickshire, creating concepts and new models. A strong advocate of design's relevance to brand equity, he is a member of the Jaguar Land Rover board of Management.

<span class="mw-page-title-main">Mazda Premacy</span> Compact minivan produced by Mazda

The Mazda Premacy is a passenger minivan that was built by the Japanese manufacturer Mazda from 1999 to 2018.

Skyactiv is a brand name for a series of automobile technologies developed by Mazda that increase fuel efficiency and engine output. The initial announcement of the Skyactiv technologies included new engines, transmissions, body, and chassis, which appeared in Mazda products from 2011 onwards.

<span class="mw-page-title-main">Derek Jenkins</span> American automobile designer

Derek Jenkins is an American automobile designer. He is currently the senior vice president of design and brand at Lucid Motors. He is known for his contribution to the design of the Mazda MX-5 as well as the Lucid Air.

<span class="mw-page-title-main">Ford Fiesta (fourth generation)</span> Motor vehicle

The Fiesta Mark IV was launched in October 1995 and became Britain's best-selling car from 1996 to 1998, when it was overtaken by the all-new Ford Focus, a replacement for the Ford Escort.

<span class="mw-page-title-main">Mazda MX-5 (NC)</span> Motor vehicle

The Mazda MX-5 (NC) is the third generation of the Mazda MX-5 manufactured from 2005 to 2015. At its introduction in 2005, it won the Car of the Year Japan Award and made Car and Driver's 10Best list from 2006 to 2013.

<span class="mw-page-title-main">Aston Martin Lagonda Vignale</span> Motor vehicle

The Aston Martin Lagonda Vignale is a five-seater concept car built by Ghia for Lagonda. It was designed by Moray Callum at Ghia and unveiled in 1993 at the Geneva Motor Show alongside the Aston Martin DB7, designed by Moray's older brother, Ian Callum. Built to gauge interest for a 4-door Aston Martin model, the concept was well received, but never went into production as Ford decided that the Lagonda brand would be too expensive to revive due to its relative obscurity outside of the U.K. Interior Design by David Wilkie: Colour and materials by Sally Ericson.

References

  1. ↑ "Ian Callum leaves Jaguar after 20 years as design director". Autocar UK. Haymarket Media Group. 4 June 2019. Retrieved 4 June 2019.
  2. 1 2 3 'A Golden Touch That Runs in the Family', Phil Patton, The New York Times 25 October 2006 , accessed 16 April 2016
  3. ↑ 'Who's Where: Moray Callum', Car Design News, 30 April 2002 "Moray Callum to Lead Mazda Design Revitalization". Archived from the original on 10 July 2012. Retrieved 5 February 2007., accessed 04/02/07
  4. ↑ "'Red, White and Bold': Callum's new task is to help bring Mazda magic to Ford". Autoweek. 14 May 2006. Retrieved 2 May 2018.
  5. ↑ 'Industry: Designer reshuffle at Ford', 4Car News, Channel 4, 2 May 2006 , accessed 4 February 2007
  6. ↑ 'Mazda Magician Moray Callum Named Head of Ford Design', Inside Line, Edmunds, 3 May 2006 , accessed 4 February 2007
  7. ↑ 'Peter Horbury returns to head Volvo design; Moray Callum in as Ford's design chief', Chris Paukert, Autoblog.com, , accessed 16 April 2016
  8. 1 2 'Moray Callum, Vice President, Design, Ford Motor Company', Ford Motor Company , accessed 16 April 2016
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.