Morgan & Morgan is an American law firm. Founded in 1988 by John Morgan, it is headquartered in Orlando, Florida. While historically considered a firm focused on personal injury, medical malpractice, and class action lawsuits, it later expanded practices to other areas of legal services. Morgan & Morgan has offices in Washington, D.C., and all 50 US states, employing over 1,000 attorneys.[2][3]
The law firm was established in Orlando, Florida, in 1988 by John Morgan and his partners Stewart Colling and Ron Gilbert.[6]
In 1989, the law firm began advertising on television and radio.[7] In 2005, Morgan bought out his partners' share of the firm and renamed it "Morgan & Morgan", adding his wife Ultima as partner.[8] The Orlando Sentinel cited a "fundamental difference over growth and expansion of the law firm" as the reason for the firm's split.[9]
By the early 2000s, the firm had expanded throughout Florida with 420 employees. In 2013, the firm had 260 attorneys among 1,800 staffers in Florida, Georgia, Mississippi, Kentucky, and Manhattan.[6][7]
In January 2011, Charlie Crist joined the Tampa office of Morgan & Morgan after expressing an interest in returning to the legal field during his final week in office as governor of Florida. Crist worked primarily in the firm's class-action sector as a complex-litigation attorney, serving as a "rainmaker" for the firm.[10] In November 2016, after almost six years with the firm, he was elected to represent Florida's 13th congressional district.[11] In February 2018, Brad Slager of Sunshine State News alleged that the firm was removing references to its relationship with Crist from its materials after his election to Congress.[12]
In 2018, the firm received over two million phone calls and signed up 500 new cases each day. That year, the firm collected $1.5 billion in settlements and spent $130 million nationwide on advertising. John Morgan was one of the first lawyers to advertise in phone books and television commercials.[8]
In 2021, Morgan fired half of his firm's marketing department. The staffing purge came in the wake of a controversial Morgan & Morgan national advertising campaign, "Size Matters", which was meant to convey the large scale of the firm, but was criticized for being an inappropriate dick joke.[13] The staffers who were fired had criticized the ad campaign's phallic implications.[13][14]
Morgan & Morgan was listed in Law360’s annual “Law360 400” survey, appearing in the top 50 firms by size for the year 2024.[15]
As of 2025, the law firm had over 3,000 employees, including 1,000 lawyers[3] in 50 states and Washington, D.C.[4][5][1]
Lawsuits
Morgan & Morgan filed a class action lawsuit regarding the Equifax data breach that occurred in 2017.[16][17]
In 2018, the firm, and co-counsels DiCello Levitt & Casey, and Robbins Geller Rudman & Dowd, following a data breach that allegedly affected approximately 230 million Americans and 110 million businesses.[18][19]
In a case brought by Morgan & Morgan, Florida-based Healogics Inc. agreed in 2018 to pay $22.51 million to settle False Claims Act allegations that it knowingly billed Medicare for medically unnecessary services.[20][21][22]
The firm represented several victims of the Sand Blaster roller coaster derailment on June 15, 2018, at the Daytona Beach Boardwalk.[23][24][25]
On October 6, 2022, Bethenny Frankel filed suit against TikTok Inc. in the U.S. District Court for the Southern District of New York[27][28] after Frankel learned that "her images and video content were being used to sell counterfeit products". The basis for the lawsuit was the technology of TikTok, owned by the Chinese company ByteDance, that allowed users to create fake images and videos where Bethenny Frankel appeared promoting various goods and services in violation of Frankel's right of publicity.[29][30]
Following a mass shooting incident at Walmart Supercenter attorneys from the Morgan & Morgan filed two lawsuits on behalf of employees against Walmart, each seeking $50 million in damages.[31][32]
In 2024, among its filings were a wrongful death lawsuit against Boar's Head,[39] that eleven major food manufacturers contributed to an 18-year-old client's development of Type 2 diabetes and fatty liver disease by promoting ultra-processed foods,[40][41] and a sexual assault case against prominent individuals in the luxury real estate market.[42]
In 2025 the firm sued when a woman died inhaling nitrous oxide from a company's product[43][44] and alleged there was inadequate fire safety at a Massachusetts assisted-living facility.[45]
In 2025, Morgan & Morgan secured a US$3 million verdict in a Takata airbag injury case[46], a US$100 million verdict in a wrongful death suit over the fatal shooting of former Florida senator Daphne Campbell's son,[47] and a US$425.7 million jury verdict in a California data privacy case against Google over alleged location tracking.[48]
Political involvement
2016 Florida Amendment 2 was a political and legal campaign to allow use of medical marijuana. In 2013, Morgan & Morgan launched the initiative to change the Florida Constitution to allow marijuana for medical purposes. The firm spent over $15 million to support the change and organized the United for Care campaign to promote the "yes" vote.[49][50][51][52]
John Morgan donated to Hillary Clinton's 2016 presidential campaign.[53] Morgan gave $355,000 to the Biden Victory Fund in August 2020.[54] Politico reported that Morgan is close to Joe Biden's younger brother, Frank Biden, and flew him to Joe Biden's inauguration in his private jet and said he talked to him about job opportunities at Morgan & Morgan.[54]
In 2017, Morgan & Morgan contributed $1.5 million toward a proposed Florida constitutional amendment to raise the hourly minimum wage to $15. When Orlando Weekly reported that some employees at Morgan & Morgan made less than $15 per hour, Morgan said, "I can tell what angle you're getting at with this story, and it's bullshit," saying that many of his call center employees start out with a $25,000 annual salary (an hourly wage of $15/hour is equal to roughly $31,200 a year), and told a reporter, "I bet you don't make $25,000 a year."[55]
2020 Florida Amendment 2 was an initiative to amend constitution of Florida to change the state's minimum wage to $15 per hour. The amendment passed on November 3, 2020 by a statewide referendum. Morgan & Morgan donated $1 million to support the amendment.[56][57][58][59]
Incident in Wyoming involving AI-generated case citations
In February 2025, three attorneys from Morgan & Morgan's Wyoming office were sanctioned by the U.S. District Court for the District of Wyoming after submitting a court motion that contained eight fabricated case citations produced by an AI tool.[60] The primary attorney responsible, Rudwin Ayala, acknowledged improperly relying on an AI tool that produced fabricated case citations.[61] Ayala was fined $3,000 and had his pro hac vice admission revoked, while supervising attorneys T. Michael Morgan and Taly Goody each received $1,000 fines for failing to adequately verify the filing.[62]
Following the judge's decision, Morgan & Morgan withdrew the problematic motion, reimbursed opposing counsel's legal fees, and implemented firm-wide corrective measures, including additional attorney training on AI use, stricter verification protocols for AI-generated content, and an explicit requirement for independent citation checks.[63] The court declined to sanction the firm itself, citing these prompt remedial actions as mitigating factors.[60]
Other ventures
Community involvement
In 2013, Morgan & Morgan contributed $2 million to fund the Morgan & Morgan Hunger Relief Center, a 100,000-square-foot facility operated by Second Harvest Food Bank of Central Florida.[64]
The firm was instrumental in establishing Boys Town Orlando in 1985, a facility supporting at-risk youth, and was involved in fundraising for Annunciation Catholic Academy in Altamonte Springs.[65] Other charity activities include contributions to homeless outreach programs and educational institutions, notably $1 million each to the University of Florida's law school and Community Resource Network of Central Florida.[65]
In March 2025, the firm sponsored actor and racecar driver Frankie Muniz, serving as the primary sponsor of his NASCAR Craftsman Truck Series entry for four races in the 2025 season.[75] The following month, WWE named Morgan & Morgan as its official law firm under a multi-year agreement, including branding at WWE events.[76] In May of that year, the firm launched an advertising campaign, "There’s a Reason", that included a cameo by NASCAR driver Kyle Busch.[77]
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