Motrio

Last updated
MOTRIO
Owner Renault
Country France
Introduced1998;27 years ago (1998)
Related brandsAutomotive parts, car maintenance service
MarketsWorldwide (21 countries)
TaglineEasy Car Service for All
Website https://www.motrio.co.uk/

MOTRIO is an automotive parts brand launched by Renault in 1998, [1] covering both Renault/Dacia vehicles and other brands. In 2003, MOTRIO introduced a network of multi-brand repairers. [2]

Contents

Development

MOTRIO was created in 1998. The brand started in France and Italy, but later expanded to Germany, Spain, and Portugal by 2000. [1] As of 2021, MOTRIO is present in 21 countries with its own network consisting of 2,500 multi-brand workshops spread over 3 continents (Europe, Asia and Africa), and is present in 90 countries with multi-brand product distribution. [3]

Garage MOTRIO MOTRIO CarWorkshop.png
Garage MOTRIO

In 2005, MOTRIO launched their website. Later that year, MOTRIO introduced Motelio, a management software for car dealers. Since January 2010, Renault was one of the first carmakers to introduce its own tires in France, Portugal, Germany, Turkey, Romania, Spain and Belgium. [4] [5] The new product line sold more than a million units in two years. [6]

Logos

MOTRIO for the environment

The MOTRIO brand is committed to a programme that aims to achieve zero CO2 emissions. By joining the Treedom project, the brand is able to offset 100% of the carbon dioxide emissions produced by its participation in trade fairs.

Events and fairs

MOTRIO regularly participates in car trade fairs, such as:

Sport Sponsorship

MOTRIO products Prodotti MOTRIO.jpg
MOTRIO products

Since 2005, MOTRIO has sponsored sports events, car crews and pilots. [7]

Awards

Over the years, MOTRIO has repeatedly won the Allogarage "Meilleurs Garages de France", an award that ranks the best repair centres in France, thus confirming that it is the most network that best satisfies French customers. At Autopromotec 2022, Renault Italia and its network won the GIPA Trophy of Excellence in the "OES Network Satisfaction" category for generalist brands. [8]

References

  1. 1 2 Hobbs, Simon; Summers, Mike; Gannac, Sébastien; et al. (2000). "The Evolution of the Automotive Spare Parts Distribution in the European Market" (PDF). Supply Chain Forum. 1 (1). Talence Cedex : Groupe ESC Bordeaux: 79. ISSN   1624-6039. Archived from the original (PDF) on 2017-12-15. Retrieved 2012-11-16.
  2. "Table ronde l'après vente low cost selon Motrio". apres-vente-auto.com. 18 October 2012. Retrieved 29 April 2019.
  3. "With Motrio, Renault is Targeting Older Vehicles". Theautochannel.com. 4 October 2008. Retrieved 15 November 2012.
  4. Tutu, Andrei (29 April 2010). "Renault's Motrio Tire Range is Successful". Autoevolution.com. Retrieved 15 November 2012.
  5. "Renault launches new Motrio tyre brand". whatcar.com. What Car?. 27 January 2011. Retrieved 15 November 2012.
  6. "Renault Motrio tyre sales cross 1 million mark in two years of launch". Rushlane.com. 26 October 2012. Retrieved 15 November 2012.
  7. Blancheton, Muriel. "Motrio veut la pôle position". Tolkster.
  8. "Renault, l'assistenza punta ai servizi e al digitale - Mondo Motori - Ansa.it". Agenzia ANSA (in Italian). 2022-05-27. Retrieved 2023-11-21.