Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo. As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long-standing rivalry in what has been called the "cola wars".
Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated soft drink brand, produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada.
"I'd Like to Teach the World to Sing (In Perfect Harmony)" is a pop song (originally known as "True Love and Apple Pie") by British hit songwriters Roger Cook and Roger Greenaway, and sung by Susan Shirley.
Doritos is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay.
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola wars.
Cheetos is a crunchy corn puff snack brand made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the United States. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Lay & Company in 1961 to form Frito-Lay. In 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand.
Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors of Chicago, Illinois. It was first produced in 1975. The company also produces Miller Genuine Draft and Miller High Life. Miller Lite competes mainly with Anheuser-Busch's Bud Light. Miller Lite is the official beer sponsor of the Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks, Dallas Cowboys, Baltimore Ravens, Chicago Bears, and Bellator MMA.
Sierra Mist is a discontinued lemon-lime flavored soft drink line. Originally introduced by PepsiCo in 1999, it was eventually made available in all US markets by 2003. The name is a play on Mountain Dew: "sierra" is the Spanish word for "mountain range" and both mist and dew are composed of water droplets. The drink was rebranded as "Mist Twst" in 2016, but reverted to Sierra Mist in 2018. In early 2023, Sierra Mist was replaced by Starry. The brand was aimed at competing with Sprite and 7 Up.
Tarsem Singh Dhandwar, known professionally as Tarsem, is an Indian director who has worked on films, music videos, and commercials. He directed The Cell (2000), The Fall, Immortals (2011), Mirror Mirror (2012), Self/less (2015), and Dear Jassi (2023).
Mountain Dew Amp is an energy drink brand produced by PepsiCo. At the time of its introduction in 2001, Amp Energy was initially distributed under the Mountain Dew soft drink brand. Beginning in 2009, it was produced and labeled under its own stand-alone trademark name, but in 2018, reverted to using Mountain Dew branding. The beverage is packaged in both 16-ounce and 24-ounce cans, and is sold in the United States, Canada, the United Kingdom and Lebanon. As of 2009, Amp Energy was the number four energy drink brand in the U.S. in terms of overall retail sales.
Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL). Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself, as many viewers only watch the game to see the commercials. Many Super Bowl advertisements have become well known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content.
A brand blunder is an error associated with the branding of a product, especially a new product in a new market. Reasons for such slips include the lack of understanding of the language, culture and consumer attitudes in the new market.
Froster is a brand of iced frozen carbonated beverage sold at Circle K in the United States, Canada, Ireland, and Lithuania.
"Thank Heaven for Little Girls" is a 1957 song written by Alan Jay Lerner and Frederick Loewe and associated with Maurice Chevalier, its original performer. It opened and closed the 1958 film Gigi. Alfred Drake performed the song in the 1973 Broadway stage production of Gigi, and in the 2015 revival, it was sung as a duet between Victoria Clark and Dee Hoty.
Boyce D. Watkins is an American author, political analyst, social influencer and ex-academic. In addition to publishing scholarly articles on finance and investing, Watkins is an advocate for education, economic empowerment, and social justice, and has made regular appearances in various national media outlets, including CNN, Good Morning America, MSNBC, Fox News, BET, NPR, Essence, USA Today, Today, ESPN, The Tom Joyner Morning Show, and CBS Sports. He was also a frequent guest on The Wendy Williams Experience radio program, and remains a frequent contributor to the Grio.
The Crash the Super Bowl contest was an annual online commercial competition run by Frito-Lay. Consumers were invited to create their own Doritos ads and each year, at least one fan-made commercial was guaranteed to air during the Super Bowl. In later editions of the contest, Doritos offered bonus prizes ranging from $400,000 to $1,000,000. Eight editions of the Crash the Super Bowl commercial contest were held between 2006 and 2016 and, during that time, fans submitted more than 36,000 entries.
Racial stereotyping in advertising refers to using assumptions about people based on characteristics thought to be typical of their identifying racial group in marketing.
"Live for Now", also known as "Live for Now Moments Anthem", is a 2017 short film commercial for Pepsi by PepsiCo featuring Kendall Jenner and the song "Lions" by Skip Marley. According to a statement from PepsiCo, the ad’s purpose was initially to reach millennials and “to project a global message of unity, peace, and understanding." The advertisement was pulled after receiving online backlash, with Pepsi and Jenner being accused of trivializing Black Lives Matter and police brutality.
