Multimodal anthropology

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Multimodal anthropology is an emerging subfield of social cultural anthropology that encompasses anthropological research and knowledge production across multiple traditional and new media platforms and practices including film, video, photography, theatre, design, podcast, mobile apps, interactive games, web-based social networking, immersive 360 video and augmented reality. As characterized in American Anthropologist , multimodal anthropology is an "anthropology that works across multiple media, but one that also engages in public anthropology and collaborative anthropology through a field of differentially linked media platforms" (Collins, Durington & Gill). [1] A multimodal approach also encourages anthropologists to reconsider the ways in which they conduct their research, to pay close attention to the role various media technologies and digital devices plays in the lives of their interlocutors, and how they these technologies redefine what fieldwork looks like. [2] [3] [4] Scholars Collins, Durington, and Gill call it "anthropology that works across multiple media." It's not just about doing research alone; it's also about working with others and looking at how we do research in new ways, as well as an 'embodied practice', according to Varvantakis and Nolas [2] . Multimodal anthropology has been growing since the early days of anthropology, changing along with new technology. It's not just about pictures anymore; now it includes things like podcasts, interactive designs, and even storytelling. Collins, Durington, and Gill say that multimodal anthropology adds to visual anthropology instead of replacing it, recognizing how media keeps evolving. Journals like "entanglements: experiments in multimodal ethnography," led by Nolas and Varvantakis, show a strong dedication to exploring all the different sides of multimodal research, encouraging scholars to think differently and embrace the rich experiences of studying people and cultures.

Contents

History and background

Multimodal anthropology is not a new concept. It has been a fundamental part of anthropological research and fieldwork from the early days of the discipline. Anthropologists have been experimenting with different forms media technologies throughout the twentieth century whenever confronted with the limitation of text-based ethnography. Multimodal is a term that has readily been used since the 1970s in varied disciplines as psychotherapy, phonetics, genetics, literature and medicine to characterize different approaches to carrying out scientific research that involves to a certain degree, thinking outside of the box. In the early 1990s, semioticians used the terms to discuss different forms of communication across different media, eventually including digital media.

Technological advances in the later part of the twentieth century, the accessibility to photography, film cameras and audio recorders led to the emergence of visual anthropology as a sub discipline dedicated to the study and production of ethnographic photography, film and media. Building in this legacy, multimodal anthropology seeks to expand the boundaries of visual anthropology to incorporate emerging technologies of twenty-first century including mobile networking, social media, geo-mapping, virtual reality, podcasting, interactive design, along with other traditional forms of learning and knowledge production like art and drawing that were often sidelined within visual anthropology, such as interactive gaming, theatre, performance, graphic novels, ethnofiction and experimental ethnography. As Samuel Collins, Matthew Durington and Harjant Gill note in their introductory essay "Multimodality: An Invitation", published in American Anthropologist , "multimodal anthropologies does not attempt – or desire – to supplant visual anthropology. Rather it seeks to include traditional forms of visual anthropology while simultaneously broadening the purview of the discipline to engage in variety of media forms that exist today." [1]

In 2018 the journal entanglements: experiments in multimodal ethnography [5] was first published, aiming to explore and advance the subfield. The journal is online and open access and is co-edited by Melissa Nolas and Christos Varvantakis. In the inaugural editorial the editors stated that "we aim to engage with some of the challenges and questions that contemporary multimodal ethnographic practice throws up: What knowledge do multimodal and multimedia encounters generate? What languages are available to researchers to describe the coming together of different modes and media? What are the everyday practices involved in such convergences and divergences? How might these encounters themselves be described?" [6] Furthermore, "research is often an attempt to disentangle everyday experiences, those of our interlocutors as well as our encounters with them, and multimodality is no exception here. The analytical approaches of the social sciences tend towards the creation of order out of complexity asking us to categorise and organise our experiences and data in issues, themes, narratives and discourses. The messy actuality of practice, with its sensory dimensions and emotional hues, is often lost in this process (Ingold 2011 [7] ). What if a different logic guided our analytical and practice endeavours?" [6]

Related Research Articles

Anthropology is the scientific study of humanity, concerned with human behavior, human biology, cultures, societies, and linguistics, in both the present and past, including archaic humans. Social anthropology studies patterns of behavior, while cultural anthropology studies cultural meaning, including norms and values. The term sociocultural anthropology is commonly used today. Linguistic anthropology studies how language influences social life. Biological or physical anthropology studies the biological development of humans.

<span class="mw-page-title-main">Cultural anthropology</span> Branch of anthropology focused on the study of cultural variation among humans

Cultural anthropology is a branch of anthropology focused on the study of cultural variation among humans. It is in contrast to social anthropology, which perceives cultural variation as a subset of a posited anthropological constant. The term sociocultural anthropology includes both cultural and social anthropology traditions.

<span class="mw-page-title-main">Ethnography</span> Systematic study of people and cultures

Ethnography is a branch of anthropology and the systematic study of individual cultures. Ethnography explores cultural phenomena from the point of view of the subject of the study. Ethnography is also a type of social research that involves examining the behavior of the participants in a given social situation and understanding the group members' own interpretation of such behavior.

Medical anthropology studies "human health and disease, health care systems, and biocultural adaptation". It views humans from multidimensional and ecological perspectives. It is one of the most highly developed areas of anthropology and applied anthropology, and is a subfield of social and cultural anthropology that examines the ways in which culture and society are organized around or influenced by issues of health, health care and related issues.

Sociocultural anthropology is a term used to refer to social anthropology and cultural anthropology together. It is one of the four main branches of anthropology. Sociocultural anthropologists focus on the study of society and culture, while often interested in cultural diversity and universalism.

<span class="mw-page-title-main">Visual anthropology</span> Subfield of social anthropology

Visual anthropology is a subfield of social anthropology that is concerned, in part, with the study and production of ethnographic photography, film and, since the mid-1990s, new media. More recently it has been used by historians of science and visual culture. Although sometimes wrongly conflated with ethnographic film, visual anthropology encompasses much more, including the anthropological study of all visual representations such as dance and other kinds of performance, museums and archiving, all visual arts, and the production and reception of mass media. Histories and analyses of representations from many cultures are part of visual anthropology: research topics include sandpaintings, tattoos, sculptures and reliefs, cave paintings, scrimshaw, jewelry, hieroglyphics, paintings and photographs. Also within the province of the subfield are studies of human vision, properties of media, the relationship of visual form and function, and applied, collaborative uses of visual representations.

Alfred Irving "Pete" Hallowell was an American anthropologist, archaeologist and businessman.

Digital anthropology is the anthropological study of the relationship between humans and digital-era technology. The field is new, and thus has a variety of names with a variety of emphases. These include techno-anthropology, digital ethnography, cyberanthropology, and virtual anthropology.

Online ethnography is an online research method that adapts ethnographic methods to the study of the communities and cultures created through computer-mediated social interaction. As modifications of the term ethnography, cyber-ethnography, online ethnography and virtual ethnography designate particular variations regarding the conduct of online fieldwork that adapts ethnographic methodology. There is no canonical approach to cyber-ethnography that prescribes how ethnography is adapted to the online setting. Instead individual researchers are left to specify their own adaptations. Netnography is another form of online ethnography or cyber-ethnography with more specific sets of guidelines and rules, and a common multidisciplinary base of literature and scholars. This article is not about a particular neologism, but the general application of ethnographic methods to online fieldwork as practiced by anthropologists, sociologists, and other scholars.

<span class="mw-page-title-main">Cora Du Bois</span> American anthropologist and academic

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<span class="mw-page-title-main">Video ethnography</span>

Video ethnography is the video recording of the stream of activity of subjects in their natural setting, in order to experience, interpret, and represent culture and society. Ethnographic video, in contrast to ethnographic film, cannot be used independently of other ethnographic methods, but rather as part of the process of creation and representation of societal, cultural, and individual knowledge. It is commonly used in the fields of visual anthropology, visual sociology, visual ethnography and cultural studies. Uses of video in ethnography include the recording of certain processes and activities, visual note-taking, and ethnographic diary-keeping.

The following outline is provided as an overview of and topical guide to anthropology:

<span class="mw-page-title-main">Tim Ingold</span> British anthropologist

Timothy Ingold is a British anthropologist, and Chair of Social Anthropology at the University of Aberdeen.

<span class="mw-page-title-main">Ethnographic film</span> Non-fiction film genre

An ethnographic film is a non-fiction film, often similar to a documentary film, historically shot by Western filmmakers and dealing with non-Western people, and sometimes associated with anthropology. Definitions of the term are not definitive. Some academics claim it is more documentary, less anthropology, while others think it rests somewhere between the fields of anthropology and documentary films.

Armchair theorizing, also known as armchair philosophizing or armchair scholarship, is an approach to providing new developments in a field that does not involve primary research or data collection – but instead analysis or synthesis of existent scholarship. The term is typically pejorative, implying such scholarship is weak or frivolous.

<span class="mw-page-title-main">Margaret Lock</span> Canadian anthropologist

Margaret Lock is a distinguished British-Canadian medical anthropologist, known for her publications in connection with an anthropology of the body and embodiment, comparative epistemologies of medical knowledge and practice, and the global impact of emerging biomedical technologies.

Luc Maria Alfons Pauwels is a Belgian visual sociologist and communication scientist, Professor of Communication Studies at the University of Antwerp, Belgium, and director of its Visual and Digital Cultures Research Center (ViDi). He is known for his work on visual research methods.

Delmos J. Jones (1936-1999) was an African American anthropologist who devoted his intellectual career to working for social justice for all peoples. Delmos Jones identified with the political marginality and socioeconomic struggles of his subjects and sought ways to direct anthropological research toward the dismantling of oppression and inequality.

<span class="mw-page-title-main">Sarah Pink</span> Ethnographer and social science researcher

Sarah Pink is a British-born social scientist, ethnographer and social anthropologist, now based in Australia, known for her work using visual research methods such as photography, images, video and other media for ethnographic research in digital media and new technologies. She has an international reputation for her work in visual ethnography and her book Doing Visual Ethnography, first published in 2001 and now in its 4th edition, is used in anthropology, sociology, cultural studies, photographic studies and media studies. She has designed or undertaken ethnographic research in UK, Spain, Australia, Sweden, Brazil and Indonesia.

Anna Hadwick Gayton was an American anthropologist, folklorist, and museum curator. She is most recognized for her role in "compiling and analyzing Californian Indian mythology" and was elected President of the American Folklore Society in 1950.

References

  1. 1 2 Collins, Samuel Gerald; Durington, Matthew; Gill, Harjant (2017-01-12). "Multimodality: An Invitation". American Anthropologist. 119 (1): 142–146. doi:10.1111/aman.12826. hdl: 11603/11766 . ISSN   0002-7294.
  2. 1 2 Varvantakis, Christos; Nolas, Sevasti-Melissa (2019-07-04). "Metaphors we experiment with in multimodal ethnography". International Journal of Social Research Methodology. 22 (4): 365–378. doi:10.1080/13645579.2019.1574953. ISSN   1364-5579.
  3. "The Knot in the Wood: The Call to Multimodal Anthropology". American Anthropologist. Retrieved 2024-05-30.
  4. Younes, Afakh Said; Altakhaineh, Abdel Rahman Mitib (2022). "Metaphors and metonymies used in memes to depict COVID-19 in Jordanian social media websites". Ampersand (Oxford, UK). 9: 100087. doi:10.1016/j.amper.2022.100087. ISSN   2215-0390. PMC   9357444 . PMID   35965960.
  5. "entanglements". entanglements. Retrieved 2023-01-05.
  6. 1 2 Nolas, Melissa; Varvantakis, Christos (2018). "Entanglements that matter". Entanglements: Experiments in Multimodal Ethnography. 1 (1): 1–4.
  7. Ingold, Tim, 1948- ... (2011). Being alive : essays on movement, knowledge and description. Routledge. ISBN   9780415576833. OCLC   780246194.{{cite book}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)

Further reading