This article contains too many or overly lengthy quotations for an encyclopedic entry.(August 2023) |
Multimodal anthropology is an emerging subfield of social cultural anthropology that encompasses anthropological research and knowledge production across multiple traditional and new media platforms and practices including film, video, photography, theatre, design, podcast, mobile apps, interactive games, web-based social networking, immersive 360 video and augmented reality. As characterized in American Anthropologist , multimodal anthropology is an "anthropology that works across multiple media, but one that also engages in public anthropology and collaborative anthropology through a field of differentially linked media platforms" (Collins, Durington & Gill). [1] A multimodal approach also encourages anthropologists to reconsider the ways in which they conduct their research, to pay close attention to the role various media technologies and digital devices plays in the lives of their interlocutors, and how they these technologies redefine what fieldwork looks like.
Multimodal anthropology is not a new concept. It has been a fundamental part of anthropological research and fieldwork from the early days of the discipline. Anthropologists have been experimenting with different forms media technologies throughout the twentieth century whenever confronted with the limitation of text-based ethnography. Multimodal is a term that has readily been used since the 1970s in varied disciplines as psychotherapy, phonetics, genetics, literature and medicine to characterize different approaches to carrying out scientific research that involves to a certain degree, thinking outside of the box. In the early 1990s, semioticians used the terms to discuss different forms of communication across different media, eventually including digital media.
Technological advances in the later part of the twentieth century, the accessibility to photography, film cameras and audio recorders led to the emergence of visual anthropology as a sub discipline dedicated to the study and production of ethnographic photography, film and media. Building in this legacy, multimodal anthropology seeks to expand the boundaries of visual anthropology to incorporate emerging technologies of twenty-first century including mobile networking, social media, geo-mapping, virtual reality, podcasting, interactive design, along with other traditional forms of learning and knowledge production like art and drawing that were often sidelined within visual anthropology, such as interactive gaming, theatre, performance, graphic novels, ethnofiction and experimental ethnography. As Samuel Collins, Matthew Durington and Harjant Gill note in their introductory essay "Multimodality: An Invitation", published in American Anthropologist , "multimodal anthropologies does not attempt – or desire – to supplant visual anthropology. Rather it seeks to include traditional forms of visual anthropology while simultaneously broadening the purview of the discipline to engage in variety of media forms that exist today." [1]
In 2018 the journal entanglements: experiments in multimodal ethnography [2] was first published, aiming to explore and advance the subfield. The journal is online and open access and is co-edited by Melissa Nolas and Christos Varvantakis. In the inaugural editorial the editors stated that "we aim to engage with some of the challenges and questions that contemporary multimodal ethnographic practice throws up: What knowledge do multimodal and multimedia encounters generate? What languages are available to researchers to describe the coming together of different modes and media? What are the everyday practices involved in such convergences and divergences? How might these encounters themselves be described?" [3] Furthermore, "research is often an attempt to disentangle everyday experiences, those of our interlocutors as well as our encounters with them, and multimodality is no exception here. The analytical approaches of the social sciences tend towards the creation of order out of complexity asking us to categorise and organise our experiences and data in issues, themes, narratives and discourses. The messy actuality of practice, with its sensory dimensions and emotional hues, is often lost in this process (Ingold 2011 [4] ). What if a different logic guided our analytical and practice endeavours?" [3]
Anthropology is the scientific study of humanity, concerned with human behavior, human biology, cultures, societies, and linguistics, in both the present and past, including past human species. Social anthropology studies patterns of behavior, while cultural anthropology studies cultural meaning, including norms and values. A portmanteau term sociocultural anthropology is commonly used today. Linguistic anthropology studies how language influences social life. Biological or physical anthropology studies the biological development of humans.
Cultural anthropology is a branch of anthropology focused on the study of cultural variation among humans. It is in contrast to social anthropology, which perceives cultural variation as a subset of a posited anthropological constant. The term sociocultural anthropology includes both cultural and social anthropology traditions.
Social science is one of the branches of science, devoted to the study of societies and the relationships among individuals within those societies. The term was formerly used to refer to the field of sociology, the original "science of society", established in the 19th century. In addition to sociology, it now encompasses a wide array of academic disciplines, including anthropology, archaeology, economics, human geography, linguistics, management science, communication science and political science.
Ethnography is a branch of anthropology and the systematic study of individual cultures. Ethnography explores cultural phenomena from the point of view of the subject of the study. Ethnography is also a type of social research that involves examining the behavior of the participants in a given social situation and understanding the group members' own interpretation of such behavior.
Medical anthropology studies "human health and disease, health care systems, and biocultural adaptation". It views humans from multidimensional and ecological perspectives. It is one of the most highly developed areas of anthropology and applied anthropology, and is a subfield of social and cultural anthropology that examines the ways in which culture and society are organized around or influenced by issues of health, health care and related issues.
Anthropological linguistics is the subfield of linguistics and anthropology which deals with the place of language in its wider social and cultural context, and its role in making and maintaining cultural practices and societal structures. While many linguists believe that a true field of anthropological linguistics is nonexistent, preferring the term linguistic anthropology to cover this subfield, many others regard the two as interchangeable.
Sociocultural anthropology is a term used to refer to social anthropology and cultural anthropology together. It is one of the four main branches of anthropology. Sociocultural anthropologists focus on the study of society and culture, while often interested in cultural diversity and universalism.
Visual anthropology is a subfield of social anthropology that is concerned, in part, with the study and production of ethnographic photography, film and, since the mid-1990s, new media. More recently it has been used by historians of science and visual culture. Although sometimes wrongly conflated with ethnographic film, visual anthropology encompasses much more, including the anthropological study of all visual representations such as dance and other kinds of performance, museums and archiving, all visual arts, and the production and reception of mass media. Histories and analyses of representations from many cultures are part of visual anthropology: research topics include sandpaintings, tattoos, sculptures and reliefs, cave paintings, scrimshaw, jewelry, hieroglyphics, paintings and photographs. Also within the province of the subfield are studies of human vision, properties of media, the relationship of visual form and function, and applied, collaborative uses of visual representations.
Digital anthropology is the anthropological study of the relationship between humans and digital-era technology. The field is new, and thus has a variety of names with a variety of emphases. These include techno-anthropology, digital ethnography, cyberanthropology, and virtual anthropology.
Ethnoecology is the scientific study of how different groups of people living in different locations understand the ecosystems around them, and their relationships with surrounding environments.
Anthropology of media is an area of study within social or cultural anthropology that emphasizes ethnographic studies as a means of understanding producers, audiences, and other cultural and social aspects of mass media.
Video ethnography is the video recording of the stream of activity of subjects in their natural setting, in order to experience, interpret, and represent culture and society. Ethnographic video, in contrast to ethnographic film, cannot be used independently of other ethnographic methods, but rather as part of the process of creation and representation of societal, cultural, and individual knowledge. It is commonly used in the fields of visual anthropology, visual sociology, and cultural studies. Uses of video in ethnography include the recording of certain processes and activities, visual note-taking, and ethnographic diary-keeping.
The following outline is provided as an overview of and topical guide to anthropology:
Timothy Ingold is a British anthropologist, and Chair of Social Anthropology at the University of Aberdeen.
An ethnographic film is a non-fiction film, often similar to a documentary film, historically shot by Western filmmakers and dealing with non-Western people, and sometimes associated with anthropology. Definitions of the term are not definitive. Some academics claim it is more documentary, less anthropology, while others think it rests somewhere between the fields of anthropology and documentary films.
Armchair theorizing, armchair philosophizing, or armchair scholarship is an approach to providing new developments in a field that does not involve primary research and the collection of new information – but instead analysis or synthesis of existent scholarship, and the term is typically pejorative, implying such scholarship is weak or frivolous.
Ethnoscience has been defined as an attempt "to reconstitute what serves as science for others, their practices of looking after themselves and their bodies, their botanical knowledge, but also their forms of classification, of making connections, etc.".
Social anthropology is the study of patterns of behaviour in human societies and cultures. It is the dominant constituent of anthropology throughout the United Kingdom and much of Europe, where it is distinguished from cultural anthropology. In the United States, social anthropology is commonly subsumed within cultural anthropology or sociocultural anthropology.
Luc Maria Alfons Pauwels is a Belgian visual sociologist and communication scientist, Professor of Communication Studies at the University of Antwerp, Belgium, and director of its Visual and Digital Cultures Research Center (ViDi). He is known for his work on visual research methods.
Sarah Pink is a British-born social scientist, ethnographer and social anthropologist, now based in Australia, known for her work using visual research methods such as photography, images, video and other media for ethnographic research in digital media and new technologies. She has an international reputation for her work in visual ethnography and her book Doing Visual Ethnography, first published in 2001 and now in its 4th edition, is used in anthropology, sociology, cultural studies, photographic studies and media studies. She has designed or undertaken ethnographic research in UK, Spain, Australia, Sweden, Brazil and Indonesia.
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