My.Games

Last updated
My.Games
IndustryVideo game industry
Founded2019
Headquarters
Amsterdam
,
Netherlands
Key people
Elena Grigorian (CEO)
Benjamin Villhauer (CPO)
Valeria Chebotareva (CFO)
ProductsSoftware, video games
OwnerAlexander Chachava
Number of employees
1800 (as of 2020)
Parent Mail.ru Group (2019–2022)
Divisions Knights Peak Interactive
Website my.games

My.Games (styled as MY.GAMES) is a Dutch video game publisher and developer headquartered in Amsterdam, Netherlands. Some of the company's titles include War Robots , Rush Royale , Hustle Castle, Left to Survive, Zero City, Warface , and Tacticool.

Contents

History

Mail.ru Group

In 2016, the company acquired mobile developer Pixonic. [1] In 2017, an investment division Mail.ru Games Ventures (MRGV) was set up as part of the company's Gaming department. On May 30, 2019, Mail.ru Group consolidated all of its gaming assets under the united My.Games brand. [2] In 2020 MRGV was renamed to My.Games Venture Capital (MGVC). [3] In October 2020, My.Games became a major shareholder of Deus Craft and its current flagship product Grand Hotel Mania, released in July 2020. [4]

Acquisition by Aleksander Chachava

In October 2022, VK sold My.Games to Aleksander Chachava for $642 million, managing director of Leta Capital. [5] In December, My.Games announced it was leaving the Russia market. In an announcement issued by its Amsterdam headquarters, the publisher said all parts of the business that have been generating revenue in Russia will be separated into a new independent entity which will have no affiliation with My.Games. [6]

In September 2023, My.Games announced that Elena Grigorian has been appointed as CEO, advancing from previous roles with the company as chief marketing officer and chief strategy officer. [7]

In June 2024, My.Games launched a new publishing label division Knights Peak Interactive to distribute premium titles such as "Mandragora" and "Nikoderiko: The Magical World". [8]

On 26 July, Dutch news program Nieuwsuur alleged that Boosty, an online donation service apparently owned by My.Games, was used to circumvent sanctions against Russia during the Russian invasion of Ukraine. CEBC, the company operating Boosty, said it had banned offending accounts and My.Games stated the report contained false statements. [9] [10] My.Games announced to divest CEBC's Boosty to investor Pavel Kharaneka on 30 June. [11]

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References

  1. ↑ From Russia with cash: Mail.ru bags War Robots studio Pixonic for $30 million
  2. ↑ Mail.ru Group reveals global gaming brand My.Games
  3. ↑ Mail.Ru Group creates $100 million investment division to fund games
  4. ↑ My.Games buys control of Deus Craft for up to $49.1 million
  5. ↑ Batchelor, James (2022-10-04). "Russia-based publisher My.Games sold for $642m". GamesIndustry.biz. Retrieved 2024-08-02.
  6. ↑ My.Games to exit Russia, restructure business
  7. ↑ My.Games appoints Elena Grigorian as CEO as Vladimir Nikolsky steps down
  8. ↑ MY.GAMES Launches Knights Peak Interactive
  9. ↑ "Influencers zamelen via Nederland geld in voor uitrusting Russische militairen". nos.nl (in Dutch). 2024-07-24. Retrieved 2024-08-02.
  10. ↑ "Netherlands-based donation service accused of offering workaround for Russian sanctions". Novaya Gazeta Europe. 2024-07-26. Retrieved 2024-08-02.
  11. ↑ "Parent company to sell app accused of funnelling donations to Russian army". Novaya Gazeta Europe. 2024-07-30. Retrieved 2024-08-02.
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