MyWhoosh

Last updated
MyWhoosh Technology Services L.L.C.
Company type Limited Liability Company
Computer Systems and Software Designing
IndustryFitness, Gaming
Founded2019;5 years ago (2019)
Abu Dhabi.
Headquarters
Abu Dhabi
,
UAE
ProductsVirtual Gaming, Computer Systems and Software Designing
Website mywhoosh.com [1]

MyWhoosh is a UAE-based virtual cycling platform. [1] [2] [3] It is a massively multiplayer virtual cycling and program that enables users to interact, train, and compete in a virtual world. [4] [5] [6] [7]

Contents

The programme has over 730 workouts and race options with rides that are designed to introduce players to locations like Arabia, Colombia, Australia and Belgium.

History

MyWhoosh was founded in 2019 by Akhtar Hashmi, an Emirati based businessman, investor and entrepreneur who is currently the CEO of many UAE-based technology companies. The company is headquartered in Abu Dhabi. It was developed as a virtual cycling solution for outdoor cycling. [8] [9] [10] [11]

It was designed as a free-to-play game where a participant can pursue training goals, join online events, and experience virtual environments that are accessible through mobile phones and desktops. [12] [13]

Over the years, MyWhoosh has hosted many events, like the Weekly Sunday Race Club series, with a monthly prize pool of over $90,000. In April 2023, MyWhoosh gave the largest payout in the history of cycling esports yet, with 1 million dollars. [14] [15]

In 2023, MyWhoosh was granted the rights to organise the Esports World Championship by the Union Cycliste Internationale (UCI) for the next three years. It is also the official indoor cycling platform of the World Tour UAE Team Emirates and its rider, Tadej Pogačar. [16] [17]

Gameplay

MyWhoosh is a free-to-play online cycling game that simulates real-world cycling scenarios and challenges. The game allows users to create and customize their own virtual cyclist, bike, and clothing, and join various online events, such as races, tours, and group rides.

The game also enables users to communicate with other players through voice or text chat, and form clubs or teams. The game tracks and records various fitness metrics for the users, such as speed, power, heart rate, cadence, distance, calories burned, and time. [1]


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References

  1. 1 2 3 Vink, Michael (April 3, 2023). "Michael Vink: MyWhoosh revived my career and led to UAE Team Emirates opportunity". The National.
  2. ↑ https://olympics.com/en/news/michael-vink-cinderella-story-cycling-interview
  3. ↑ Bax, Sjoerd (April 14, 2023). "Sjoerd Bax: Cobbled classics highlight of season so far for UAE Team Emirates". The National.
  4. ↑ "This Technology Makes Riding a Bike Indoors a Lot Less Awful". Bloomberg. February 24, 2017 – via www.bloomberg.com.
  5. ↑ "Over 3-billion Miles Have Been Ridden in Zwift Since its 2014 Launch". Gear & Grit. September 8, 2022.
  6. ↑ Christopher Schwenker (September 7, 2023). "What is MyWhoosh? — What to know about the UCI's chosen virtual cycling platform". cyclingweekly.com.
  7. ↑ "New races, features and virtual world expansions on MyWhoosh". May 31, 2023.
  8. ↑ updated, Josh CroxtonContributions from Paul Norman last (February 7, 2022). "Best indoor cycling apps: Which is right for you?". cyclingnews.com.
  9. ↑ "MyWhoosh announces $1 million prize pot for online race series". road.cc. February 13, 2023.
  10. ↑ Cole, Emma (December 14, 2022). "Best cycling indoor training apps to make you a better cyclist in 2023".
  11. ↑ Christopher Schwenker (May 13, 2022). "What is MyWhoosh and is it a legitimate free alternative to Zwift?". cyclingnews.com.
  12. ↑ "MyWhoosh launches new World of Arabia virtual cycling routes". January 16, 2023.
  13. ↑ Christopher Schwenker (June 10, 2023). "New indoor cycling app launched by former Chairman of the Zwift Esports Commission". cyclingnews.com.
  14. ↑ Shivakumar, Felicia (October 21, 2016). "Zwift merges indoor fitness with massive multi-player online gaming".
  15. ↑ Bailey, Mark (November 3, 2017). "Zwift: the story behind the indoor cycling phenomenon". The Telegraph– via www.telegraph.co.uk.
  16. ↑ "UCI and MyWhoosh sign three-year partnership for organisation of UCI Cycling Esports World Championships". www.uci.org.
  17. ↑ "MyWhoosh to host UCI Cycling Esports World Championships, taking over from Zwift for next three years". road.cc. August 17, 2023.
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