NBTY

Last updated
The Natures Bounty Co.
Type Private
Industry Retail
Founded1971
Headquarters Ronkonkoma, New York, U.S.
Key people
Paul Sturman, CEO
Products Nutritional supplements
RevenueIncrease2.svg $3 billion (2013)
Owner Kohlberg Kravis Roberts
The Carlyle Group
Number of employees
13,000 [1]
Website www.naturesbounty.com

Nature's Bounty Co., formerly known as NBTY, is an American manufacturer [2] [3] of vitamins and nutritional supplements which are distributed under many third party brands in the United States and internationally. [4] Its name was changed from Nature's Bounty, Inc. to NBTY, Inc. in 1995. [5] NBTY also markets products to chain stores such as CVS and Target.

Contents

In November 2016, the Company renamed itself Nature's Bounty Co. [6]

Nature's Bounty is also a well-known brand in Pakistan for vitamins and supplements, nearly as available as competitor brands like Metro, Carrefour Pakistan, emeds, Alfatah, etc. [7]

Origins

Nature's Bounty was founded in 1971 by Arthur Rudolph primarily as a mail order, catalog based company. Nature's Bounty is headquartered in Ronkonkoma, New York.

Carlyle acquired NBTY in 2010 for $3.8 billion. As of 2015, the company reported a total sales of 3 billion dollars, with $1.9 billion Consumer Products Group, $891 million Holland & Barrett International and $247 million Direct-to-Consumer. [8] It considered selling the company amid growing interests from China, [9] or an IPO early 2017. [10]

Brands

Nature's Bounty Co. distributes its products to supermarkets, drug store chains, mass merchandisers, club stores, and health food stores under various brand names, as well as selling direct-to-consumer. Brands that NBTY owns:

The 2011 Consumer Reports investigation controversy

A 2011 Consumer Reports investigation [13] found "total PCBs in amounts that could require warning labels under California’s Proposition 65, a consumer right-to-know law, in one sample of the CVS, GNC, and Sundown products, and in two samples of Nature’s Bounty".

See also

Related Research Articles

Albertsons Companies, Inc. is an American grocery company founded and headquartered in Boise, Idaho.

Schnucks is a supermarket chain. Based in the St. Louis area, the company was founded in 1939 with the opening of a 1,000-square-foot (93 m2) store in north St. Louis and currently operates 112 stores in five states throughout the Midwest. Schnucks also ran stores under the Logli Supermarkets and Hilander Foods banners. Schnucks is one of the largest privately-held supermarket chains in the United States and dominates the St. Louis metro grocery market.

SuperValu, Inc. is an American wholesaler and retailer of grocery products. The company, headquartered in the Minneapolis suburb of Eden Prairie, Minnesota, has been in business since 1926. It is a wholly owned subsidiary of UNFI.

Rexall Chain of American drugstores

Rexall was a chain of American drugstores, and currently is the name of their store-branded products. The stores, having roots in the federation of United Drug Stores starting in 1903, licensed the Rexall brand name to as many as 12,000 drug stores across the United States from 1920 to 1977.

GNC Holdings, Inc. is a company based in Harbin, China with an American office in Pittsburgh, Pennsylvania. Specializes in health and nutrition related products, including vitamins, supplements, minerals, herbs, sports nutrition, diet, and energy products.

Orkla ASA

Orkla ASA is a Norwegian conglomerate operating in the Nordic region, Eastern Europe, Asia and the US. At present, Orkla operates in the branded consumer goods, aluminium solutions and financial investment sectors. Orkla ASA is listed on the Oslo Stock Exchange and its head office is in Oslo, Norway. As of 31 December 2018, Orkla had 18,510 employees. The Group’s turnover in 2018 totalled NOK 40.8 billion.

Health food store

A health food store is a type of grocery store that primarily sells health foods, organic foods, local produce, and often nutritional supplements. Health food stores typically offer a wider or more specialized selection of foods than conventional grocery stores for their customers, for example athletes and bodybuilders, people with special dietary needs, such as people who are allergic to the gluten in wheat or some other substance, or have diabetes mellitus, and for people who observe vegetarian, vegan, raw food, organic, or other alternative diets.

Wild Oats Markets

Wild Oats Marketplace is a producer of natural and organic food distributed through partnerships in the United States.

MET-Rx is an American brand of nutritional supplements originally produced by Met-Rx, Inc., a California company started by Scott Connelly, and sold several times since.

Holland & Barrett

Holland & Barrett (H&B) is a chain of health food shops with over 1,300 stores in 16 countries, including a substantial presence in the United Kingdom, Republic of Ireland, Netherlands, Belgium, China, Hong Kong, India, Saudi Arabia and UAE.

Sprouts Farmers Market American supermarket chain

Sprouts Farmers Market, Inc., is a supermarket chain headquartered in Phoenix, Arizona, US. The grocer offers a wide selection of natural and organic foods, including fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, natural body care and household items. Sprouts employs more than 35,000 workers and operates more than 340 stores in 23 states. A typical store is around 30,000 square feet. Fortune included Sprouts on its list of the World's Most Admired Companies in 2018 and 2019.

Vitamin World American retail company

Vitamin World USA Corporation is a global retailer of vitamins and nutritional supplements and is headquartered on Long Island, New York in the United States.

Vitamin Cottage Natural Grocers

Vitamin Cottage Natural Food Markets, Inc is a Colorado based health food chain.

The Vitamin Shoppe American retail company

The Vitamin Shoppe is an American, New Jersey-based retailer of nutritional supplements. It also operated three stores in Canada under the name VitaPath from January 2013 until March 2016. The company provides approximately 7,000 different SKUs of supplements through its retail stores and over 17,000 different SKUs of supplements through its retail websites.

Vitacost

Vitacost.com, Inc. is an American e-commerce company based in Boca Raton, Florida, that sells vitamins, supplements and organic grocery products. The company was bought by Kroger in 2014. Vitacost was inducted into Inc Magazine's "Inc. 500 Lifetime Hall of Fame," in 2006 as one of the US's 500 fastest-growing privately held businesses for five consecutive years (2001–2005).

Scott Rudolph is currently the president of Piping Rock Health Products, a vitamin and health supplement company located in Ronkonkoma, New York, which Rudolph founded in May 2011. Prior to forming Piping Rock, Rudolph was the CEO and chairman of NBTY, Inc. Nature's Bounty, a manufacturer and marketer of nutritional supplements. Rudolph also founded of US Nutrition, Inc. a vitamin, mineral and nutritional supplement company which was purchased by NBTY in 1986.

Post Holdings

Post Holdings is an American consumer packaged goods holding company headquartered in the suburban St. Louis community of Brentwood, Missouri. It operates in the center-of-the-store, foodservice, food ingredient, refrigerated, active nutrition and private label categories. Its Post Consumer Brands business manufactures, markets and sells both branded and private label cereal products. Its Michael Foods Group business supplies value-added egg products and refrigerated potato products to the foodservice and food ingredient channels. Through its Post Refrigerated Retail business, Post offers potato, egg, sausage and cheese refrigerated side dishes products. Its active nutrition business markets and distributes protein beverages, bars and gels. Post participates in the private brand food category through its investment with Thomas H. Lee Partners in 8th Avenue Food & Provisions, a leading, private brand centric, consumer products holding company.

Kurt Jetta

Kurt Jetta is a consumer researcher who studies data about multinational corporations through his firm, TABS Analytics, which is based in Shelton, Connecticut. The corporations Jetta has analyzed include Amazon, Family Dollar, Dollar Tree, Walmart, Apple, Kmart, JcPenney, and Sears. In addition, Jetta has also studied the organic food industry, the vitamin industry, and the online grocery industry. Other investigations led by Jetta include sociological research that pertains to the purchasing habits of various ethnic groups. In the area of trade promotion, Jetta has developed an alternative methodology to current industry baseline models. Jetta also analyzes rewards programs. He was a 2017 Republican candidate in Florida’s 21st Congressional District.

The Honest Company

The Honest Company is an American consumer goods company, founded by actress Jessica Alba. It emphasizes household products to supply the marketplace for ethical consumerism. The company had $250 million in 2016 sales, and was valued shy of $1 billion as of October 2017. The Honest Company has raised multiple rounds of venture capital, and was anticipating an initial public offering as of 2016. Honest serves the United States and Canada, and planned to launch its beauty line products in Western Europe in 2019.

References

  1. https://www.forbes.com/companies/nbty/#4a95a8a83e1d
  2. "NBTY, Inc. - Company Profile, Information, Business Description, History, Background Information on NBTY, Inc". www.referenceforbusiness.com. Retrieved 2017-06-18.
  3. "Nature's Bounty, Inc.: Private Company Information - Bloomberg". www.bloomberg.com. Retrieved 2017-06-18.
  4. "NBTY Inc. Corporate Overview". Corporate-ir.net. Archived from the original on 2012-02-05. Retrieved 2012-07-31.
  5. "Symbol Lookup from Yahoo! Finance". Finance.yahoo.com. Retrieved 2012-07-31.
  6. "NBTY Inc. Becomes The Nature's Bounty Co., Reflecting its Commitment to Global Wellness".[ dead link ]
  7. "emeds to check Nature's Bounty product range".
  8. "The Nature's Bounty Co. Fact Sheet" (PDF).
  9. "Carlyle hires Goldman Sachs to help sell Nature's Bounty: sources". Reuters. 2017-01-07. Retrieved 2017-06-18.
  10. "Report: IPO weighed for Nature's Bounty". Newsday. Retrieved 2017-06-18.
  11. "The Natures Bounty Company acquires The Best Bar Ever". FoodBev Media Ltd. Retrieved 30 January 2018.
  12. https://www.prnewswire.com/news-releases/nbty-acquires-dr-organic-300128971.html
  13. "Fish Oil & Omega 3 Supplements Reviewed & Claim Checked - Consumer Reports" . Retrieved 2017-06-18.