Nasty Gal

Last updated
Nasty Gal Inc.
Company type Subsidiary
Industry Apparel
Founded2006;18 years ago (2006)
Founder Sophia Amoruso   OOjs UI icon edit-ltr-progressive.svg
HeadquartersLos Angeles, California, U.S.
Key people
Robert Ross, CFO [1]
Sheree Waterson, CEO [2]
ProductsApparel, accessories
RevenueIncrease2.svg £98.8 million [3]
Number of employees
200 est. (2014)
Parent boohoo Group plc
Website NastyGal.com

Nasty Gal is an American fast-fashion retailer that specializes in fashion for young women. The company has customers in over 60 countries. [4] Founded by Sophia Amoruso in 2006, Nasty Gal was named "Fastest Growing Retailer" in 2012 by Inc. magazine. [5] Nasty Gal is based in Los Angeles. In 2017, the company was purchased by the BooHoo Group out of Chapter 11 of the U.S. Bankruptcy Code.

Contents

History

In 2006, while working as a campus safety host at Academy of Art University, Amoruso launched an eBay store based in San Francisco, selling old pieces of clothing. The store was named Nasty Gal Vintage, the name being inspired by Betty Davis. [6] The eBay store sold vintage fashion that Amoruso sourced from secondhand stores. [7]

MySpace was the primary form of communication for the store in its early days. [8] [9] In June 2008, Amoruso moved Nasty Gal Vintage off eBay and onto its own destination site.[ citation needed ] In 2009, Nasty Gal moved into its first warehouse space in Berkeley, California, and soon after to a 7,500-square-foot warehouse in Emeryville, California. [4] Amoruso has emphasized in interviews the importance of social media to Nasty Gal’s growth. [10]

In 2010, Nasty Gal moved its headquarters to Los Angeles, California.[ citation needed ] The company received $9 million in investments in early 2012, followed by $40 million in August 2012 from venture capital firm Index Ventures. [11]

By 2012, the online retailer employed approximately 110 people and had opened an additional distribution center in Shepherdsville, Kentucky, while its 2011 revenue reached $24 million, marking an 11,200% three-year growth rate. [7]

In 2014, Nasty Gal opened its first brick and mortar store in Los Angeles at 8115 Melrose Avenue.[ citation needed ] The store had Nasty Gal footwear, apparel, accessories and intimates. [12]

On January 12, 2015, Amoruso announced that Sheree Waterson would take over as CEO of Nasty Gal.[ citation needed ] Waterson, formerly president of Nasty Gal, became partners with Amoruso to evolve its retail presence on a larger scale. Amoruso continued as founder and executive chairman. [13] Waterson also joined the Nasty Gal board of directors alongside Amoruso and Index Ventures partner, Danny Rimer. [13]

In March 2015, a second brick and mortar store opened in Santa Monica. [14]

In 2016, Nasty Gal filed for bankruptcy. [15] The British-owned BooHoo Group announced in February 2017 that they had purchased Nasty Gal. [16]

In November 2017, Nasty Gal opened its first UK pop-up shop on London's Carnaby Street. [17] [18]

Controversies

In 2015, a lawsuit was filed accusing Nasty Gal of allegedly firing four employees because of pregnancy, in violation of California laws. [19]

It has faced criticism online in a variety of publications due to its allegedly "toxic" work environment and numerous negative reviews on Glassdoor from unhappy employees. [20] [21] [22] [23]

Original collections

Nasty Gal's original label launched in 2012 and consists of limited-edition styles. [24] In September 2012, Nasty Gal debuted its first Fall/Winter 2012 Collection, Weird Science, during New York Fashion Week. [25] Since then, the company has continued to launch various collections. It launched its first footwear collection, Shoe Cult by Nasty Gal, in August 2013. [26] In 2014, Nasty Gal debuted three additional in-house collections: the vintage-inspired Nasty Gal Denim Collection, [27] Nasty Gal Swimwear, [28] and Nasty Gal Lingerie. [29] Nasty Gal also collaborated on a swimwear line with Minimale Animale in 2014. [30] They collaborated with M∙A∙C Cosmetics on a capsule collection of lipsticks and nail polish in December 2014. [31]

Expansion into publishing

In 2012, Nasty Gal released the first issue of what was planned to be a semiannual "lifestyle magazine", titled Super Nasty, which featured spreads on "fashion, music and culture," and was included free in customers' orders. Amoruso functioned as an editor-in-chief. [32] Contributors and photographers for the first issue included Terry Richardson, Hugh Lippe, Jeff Hahn, Alexandra Richards, Syd tha Kyd, Langley Hemingway, and Girls writer Lesley Arfin. [33]

The second issue was in spring 2013 and included Kesh, model Sidney Williams, Io Echo, Haley Wollens, Phoebe Collings-James, Charli XCX, and Akiko Matsuura. [34]

In 2014, Nasty Gal founder Amoruso published the book #GIRLBOSS. [35] Following the book’s release, Amoruso launched the GIRLBOSS Foundation to inspire women to take their careers into their own hands. The foundation awards grants each quarter to women with creative projects. [36]

In April 2017, Netflix released a show, Girlboss , loosely based on the book. The series was cancelled after season 1. [37]

Related Research Articles

<span class="mw-page-title-main">Christian Louboutin</span> French fashion designer (born 1963)

Christian Louboutin is a French fashion designer. His stiletto footwear incorporates shiny, red-lacquered soles that have become his signature. Initially a freelance designer for fashion houses, he started his shoe salon in Paris, with his shoes finding favor with celebrity clientele. He has partnered with other organizations for projects including limited edition pieces, gallery exhibits, and a custom bar. His company has since branched out into men's luxury footwear, handbags, fragrances, and makeup.

<span class="mw-page-title-main">Lululemon Athletica</span> Multinational athletic apparel retailer

Lululemon athletica inc., commonly known as lululemon, is an American-Canadian multinational premium athletic apparel retailer headquartered in British Columbia and incorporated in Delaware, United States. It was founded in 1998 as a retailer of yoga pants and other yoga wear, and has expanded to also sell athletic wear, lifestyle apparel, accessories, and personal care products. The company has 711 stores and sells online.

<span class="mw-page-title-main">Kay Cannon</span> American filmmaker (born 1974)

Kay Cannon is an American screenwriter, producer, director, and actress. She is best known for writing and producing the Pitch Perfect film series (2012–2017). She made her directorial debut with the comedy film Blockers (2018). Cannon was also a writer and producer for the NBC comedy series 30 Rock (2007–2012) and the FOX comedy series New Girl (2012–2014). She created, wrote and produced the short-lived Netflix comedy-drama series Girlboss (2017).

<span class="mw-page-title-main">Proenza Schouler</span> Womenswear and accessories brand

Proenza Schouler is a womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. Based in New York City, Proenza Schouler is derived from maiden names of the two designers' mothers: Proenza is the maiden name of Hernandez's mother, and Schouler is the maiden name of McCollough's mother.

<span class="mw-page-title-main">Britt Robertson</span> American actress (born 1990)

Brittany Leanna "Britt" Robertson-Floyd is an American actress. She is best known for her lead role in The First Time (2012), and has appeared in the films Tomorrowland (2015), The Space Between Us (2017) and I Still Believe (2020). Initially mostly credited as Brittany Robertson, she used the shortened name Britt Robertson exclusively from late 2011 until her marriage in 2023, after which she's been credited as Britt Robertson-Floyd.

ModCloth is a Los Angeles based online retailer of indie and vintage-inspired women’s clothing.

Ralph & Russo British fashion house

Ralph & Russo is a European, privately held company owned and founded by Tamara Ralph and Michael Russo. Ralph & Russo is a high fashion house that specializes in haute couture and ready-to-wear clothes, luxury goods, and fashion accessories.

Rag & Bone is an American fashion label helmed by Marcus Wainwright, originally from England. The brand is sold in more than 700 shops around the world, as well as in Rag & Bone retail stores. Wainwright, who cofounded the brand with Nathan Bogle in 2002, stepped down as chief brand officer in July 2023. The brand's design oversight is now shared between Jennie McCormick and Kyle Sweeney.

<span class="mw-page-title-main">Journelle</span>

Journelle is a luxury lingerie company based in New York. Founded by Claire Chambers, the name Journelle comes from the archaic French word journellement meaning 'daily', as lingerie is designed to be worn every day.

Fabletics is a global, active lifestyle brand that sells both men's and women's sportswear, footwear and accessories, commonly referred to as "activewear". The company operates on a membership model and is known for its e-commerce business approach and also has over 85 brick-and-mortar stores. The brand has a membership program that allows shoppers to become "VIP Members", with access to special membership discounts and perks. Fabletics offers its members personalized outfits chosen for them based on their lifestyle and fashion preferences and releases capsules weekly in sizes XXS-4X for women and monthly in sizes XS-XXL for men.

<span class="mw-page-title-main">Sophia Amoruso</span> American businesswoman

Sophia Christina Amoruso is an American businesswoman. Amoruso founded Nasty Gal, a women's fashion retailer, which went on to be named one of "the fastest growing companies" by Inc. Magazine in 2012. In 2016, she was named one of the richest self-made women in the world by Forbes. However, Nasty Gal filed for bankruptcy. In 2017, Amoruso founded Girlboss Media, a company that creates content for women in the millennial generation to progress as people in their personal and professional life.

CAMILLA AND MARC is an Australian women's fashion label launched in 2003 at Australian Fashion Week by Sydney-based brother and sister Camilla Freeman-Topper and Marc Freeman. Its style has been described as masculine tailoring with feminine silhouettes. Vogue Australia defined the brand hallmarks as a combination of luxurious fabrics, colourful prints and eccentric details.

<span class="mw-page-title-main">Dolls Kill</span> American online fashion retailer

Dolls Kill is a global online fashion brand. The company was named the "Fastest Growing Retailer" in 2014 by Inc. magazine, which also included Dolls Kill as one of the "top companies in San Francisco". Dolls Kill operates a retail website that sells clothing, shoes and accessories and features six collections showcased by "Dolls", models that embody character personas for each collection's style. Dolls Kill is known for featuring kawaii, punk, goth, streetwear and festival fashions. Since 2018 it has also licensed and operated the 1990s brand Delia's as a sub-label.

Michael Stars is a Los Angeles–based apparel and lifestyle retail company that offers women's and men’s fashion. The company was founded by the married couple Michael Cohen and Suzanne Lerner.

<span class="mw-page-title-main">Happy Socks</span> Swedish clothing manufacturer and retailer

Happy Socks is a Swedish manufacturer, designer, and retailer of socks and other apparel founded in 2008 by CEO Mikael Söderlindh and creative director Viktor Tell.

Girlboss is an American comedy television series created by Kay Cannon. The series was released on Netflix on April 21, 2017. The show was cancelled after one season.

Outdoor Voices is an American clothing company focused on the design and sale of athletic apparel. The company was founded in 2013 by Tyler Haney in New York City, and is now headquartered in Austin. The company's products are sold online. On February 25, 2020, Haney tendered her resignation, and Cliff Moskowitz, the president of a fashion-oriented private equity firm, took over as interim CEO.

<span class="mw-page-title-main">Liz Carey</span> American actress

Liz Carey is an American actress, comedian, personality, podcaster and writer.

Christian Ditter is a German director, producer and screenwriter who has worked on films, television and commercials. He is best known for his films The Crocodiles, (2009) Love, Rosie (2014) and How to Be Single (2016) and the Netflix series Girlboss (2017).

<span class="mw-page-title-main">Nasty Pig</span> American mens fashion brand

Nasty Pig is an American men's fashion brand, based in New York City. The gay-owned company was founded in 1994 by Frederick Kearney and David Lauterstein, who serve as creative director and chief executive officer, respectively.

References

  1. ↑ Lockwood, Lisa (23 December 2013). "Nasty Gal Makes Two Key Hires". WWD. Retrieved 26 December 2013.
  2. ↑ Shu, Catherine (12 January 2015). "Nasty Gal Founder Sophia Amoruso Steps Down as CEO". TechCrunch. Retrieved 14 February 2015.
  3. ↑ "Annual Report 2020" (PDF). Retrieved 22 June 2020.
  4. 1 2 "Naughty in Name Only". New York Times . 2013-03-24. Retrieved 2013-04-29.
  5. ↑ "Nasty Gal Inc. Profile". Inc. 2012. Retrieved 2013-04-29.
  6. ↑ "Nasty Gal clothing company — as red-hot as its founder's lipstick". Los Angeles Times. August 26, 2012.
  7. 1 2 "From eBay Store to a $24 million Business", Inc. , April 16, 2012
  8. ↑ Butler, Bethonie. "'Girlboss' is so two-thousand and late". The Washington Post .
  9. ↑ Fishman, Elana (2017-04-20). "Everything Netflix's 'Girlboss' Gets Right (and Wrong) About the Nasty Gal Story". Racked. Retrieved 2021-08-05.
  10. ↑ Sukhraj, Ramona. "#GIRLBOSS: How Sophia Amoruso Took Nasty Gal from eBay to $70M Empire". www.impactplus.com. Retrieved 2021-08-05.
  11. ↑ "Fashion Phenom Nasty Gal Raises $40 Million", Forbes , August 26, 2012
  12. ↑ Moore, Booth (20 December 2014). "Sophia Amoruso brings her Nasty Gal and more to Melrose Avenue". Los Angeles Times . Retrieved 26 February 2015.
  13. 1 2 "Nasty Gal Founder Sophia Amoruso Hands over CEO Role | Re/Code". Archived from the original on 2015-01-13. Retrieved 2017-06-03.
  14. ↑ "Nasty Gal opening second store in Santa Monica". LA Biz.
  15. ↑ O'Connor, Clare. "As Nasty Gal Files Bankruptcy, Founder Sophia Amoruso's Fortune Decimated". Forbes. Retrieved 2016-11-13.
  16. ↑ Marfil, Lorelei (2017-02-28). "Nasty Gal to Remain in Los Angeles, According to New Owners Boohoo Group". WWD. Retrieved 2017-03-01.
  17. ↑ "Nasty Gal to open first UK pop-up - The Industry London". www.theindustrylondon.com. Retrieved 2017-10-31.[ permanent dead link ]
  18. ↑ "Nasty Gal launches first UK pop-up". Drapers. Retrieved 2017-10-31.
  19. ↑ Merlan, Anna. "Lawsuit: Nasty Gal's #GIRLBOSS Fired Employees For Getting Pregnant". Jezebel. Retrieved 2016-11-13.
  20. ↑ "Nasty Gal Employees Describe The Company Environment As "Toxic" After New Lawsuit". BuzzFeed. 10 June 2015. Retrieved 2016-11-13.
  21. ↑ "What Nasty Gal Can Teach Us About the Importance of Corporate Culture". Career News. 2015-06-22. Retrieved 2016-11-13.
  22. ↑ Chapin, Adele (2014-09-02). "Nasty Gal Employees Say Sophia Amoruso's a Bad GirlBoss". Racked. Retrieved 2016-11-13.
  23. ↑ Merlan, Anna. "'Everything Really Hit Rock Bottom': How Nasty Gal's Culture Went Nasty". Jezebel. Retrieved 2016-11-13.
  24. ↑ "Nasty Gal To Launch Debut Collection". MTV.com. August 16, 2012. Archived from the original on 2013-04-04. Retrieved 2013-06-10.
  25. ↑ "Nasty Gal Launches 'Weird Science,' Their First In-House Line". SheFinds.com. August 24, 2012. Retrieved 2013-06-10.
  26. ↑ "Here Is Nasty Gal's New Footwear Line 'Shoe Cult,' Plus Pricing". Racked.com. August 19, 2013. Retrieved 2013-08-19.
  27. ↑ Yotka, Steff. "Nasty Gal Launches Denim". Fashionista. Retrieved 22 March 2015.
  28. ↑ Bryant, Kenzie (12 March 2014). "Hey Spring Breakers, You Can Now Shop Nasty Gal Swimwear". Racked. Retrieved 22 March 2015.
  29. ↑ Irvin, Connie (21 August 2013). "Nasty Gal Debuts New Footwear Line 'Shoe Cult'". Kontrol Mag. Retrieved 22 March 2015.
  30. ↑ Yotka, Steff (18 April 2014). "The Checklist". Nylon. Retrieved 13 April 2015.
  31. ↑ Hou, Kathleen (21 October 2014). "MAC is Doing A Beauty Collaboration with Nasty Gal". NYMag. Retrieved 13 April 2015.
  32. ↑ "Nasty Gal clothing company — as red-hot as its founder's lipstick", LA Times , August 26, 2012
  33. ↑ "Lesley Arfin", IMDb
  34. ↑ "Super Nasty issue 2". NastyGal.com. Archived from the original on 2013-06-03. Retrieved 2013-06-10.
  35. ↑ Baitz, Alison (8 May 2014). "The 'Nasty Gal' Invasion: Sophia Amoruso Wants to Create an Army of #GIRLBOSSes". The Daily Beast. Retrieved 26 May 2015.
  36. ↑ Edwards, Tanya (25 August 2014). "Monday Morning Refresh: How to Pay It Forward Like Nasty Gal CEO Sophia Amoruso". Glamour. Retrieved 26 May 2015.
  37. ↑ Otterson, Joe (June 25, 2017). "'Girlboss' Canceled After One Season at Netflix".
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.