In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than serif typefaces. They are often used to convey simplicity and modernity or minimalism.
In typography, a serif is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface, and a typeface that does not include them is sans-serif. Some typography sources refer to sans-serif typefaces as "grotesque" or "Gothic", and serif typefaces as "roman".
Matthew Carter is a British type designer. A 2005 New Yorker profile described him as 'the most widely read man in the world' by considering the amount of text set in his commonly used fonts.
Univers is the name of a large sans-serif typeface family designed by Adrian Frutiger and released by his employer Deberny & Peignot in 1957. Classified as a neo-grotesque sans-serif, one based on the model of nineteenth-century German typefaces such as Akzidenz-Grotesk, it was notable for its availability from the moment of its launch in a comprehensive range of weights and widths. The original marketing for Univers deliberately referenced the periodic table to emphasise its scope.
Gill Sans is a humanist sans-serif typeface designed by Eric Gill and released by the British branch of Monotype from 1928 onwards.
Stourhead is a 1,072-hectare (2,650-acre) estate at the source of the River Stour in the southwest of the English county of Wiltshire, extending into Somerset. The estate is about 4 km northwest of the town of Mere and includes a Grade I listed 18th-century Neo-Palladian mansion, the village of Stourton, one of the most famous gardens in the English landscape garden style, farmland, and woodland. Stourhead has been part-owned by the National Trust since 1946.
In typography, a slab serif typeface is a type of serif typeface characterized by thick, block-like serifs. Serif terminals may be either blunt and angular (Rockwell), or rounded (Courier). Slab serifs were introduced in the early nineteenth century.
Didone is a genre of serif typeface that emerged in the late 18th century and was the standard style of general-purpose printing during the nineteenth. It is characterized by:
Impact is a sans-serif typeface in the industrial or grotesk style designed by Geoffrey Lee in 1965 and released by the Stephenson Blake foundry of Sheffield. It is well known for having been included in the core fonts for the Web package and distributed with Microsoft Windows since Windows 98. In the 2010s, it gained popularity for its use in image macros and other internet memes.
Bank Gothic is a rectilinear geometric sans-serif typeface designed by Morris Fuller Benton for American Type Founders and released in 1930. The design has become popular from the late twentieth century to suggest a science-fiction, military, corporate, or sports aesthetic.
Monotype Grotesque is a family of sans-serif typefaces released by the Monotype Corporation for its hot metal typesetting system. It belongs to the grotesque or industrial genre of early sans-serif designs. Like many early sans-serifs, it forms a sprawling family designed at different times.
Vincent Figgins was a British typefounder based in London, who cast and sold metal type for printing. After an apprenticeship with typefounder Joseph Jackson, he established his own type foundry in 1792. His company was extremely successful and, with its range of modern serif faces and display typefaces, had a strong influence on the styles of British printing in the nineteenth century.
Memphis is a slab-serif typeface designed by Dr. Rudolf Wolf and released in 1929 by the Stempel Type Foundry.
Karnak is a slab-serif typeface designed by R. Hunter Middleton for the Ludlow Typograph company and issued in the period 1931–1942.
Venus or Venus-Grotesk is a sans-serif typeface family released by the Bauer Type Foundry of Frankfurt am Main, Germany from 1907 onwards. Released in a large range of styles, including condensed and extended weights, it was very popular in the early-to-mid twentieth century. It was exported to other countries, notably the United States, where it was distributed by Bauer Alphabets Inc, the U.S. branch of the firm.
A reverse-contrast or reverse-stress letterform is a design in which the stress is reversed from the norm: a typeface or custom lettering where the horizontal lines are the thickest. This is the reverse of the vertical lines being the same width or thicker than horizontals, which is normal in Latin-alphabet writing and especially printing. The result is a dramatic effect, in which the letters seem to have been printed the wrong way round. The style invented in the early nineteenth century as attention-grabbing novelty display designs. Modern font designer Peter Biľak, who has created a design in the genre, has described them as "a dirty trick to create freakish letterforms that stood out."
James Mosley is a retired librarian and historian whose work has specialised in the history of printing and letter design.
A display typeface is a typeface that is intended for use at large sizes for headings, rather than for extended passages of body text.
The Stephenson Blake Grotesque fonts are a series of sans-serif typefaces created by the type foundry Stephenson Blake of Sheffield, England, mostly around the beginning of the twentieth century.
Egyptian is a typeface created by the Caslon foundry of Salisbury Square, London around or probably slightly before 1816, that is the first general-purpose sans-serif typeface in the Latin alphabet known to have been created.
