Naukri.com

Last updated

Naukri.com
Naukri Logo.png
Type of site
 Job search engine
Available inEnglish
FoundedMarch 1997;27 years ago (March 1997)
Headquarters Noida, India
Area servedIndia
Founder(s) Sanjeev Bikhchandani
Industry Internet
Products Resume Database, Job Postings, Branding, e-Apps, Career Site Manager, Cloud Products
Services Online employment
Employees1001-5000
Parent Info Edge
URL www.naukri.com
CommercialYes
RegistrationRequired
Current statusActive

Naukri.com is an Indian employment website operating in India and Middle East. It was founded in March 1997 by Indian businessman Sanjeev Bikhchandani. [1] Naukri.com is the largest employment website in India. [2] [3]

Contents

History and milestones

Naukri.com was launched on 27 March 1997. The company was started as a floorless employment exchange. It was a database of resume, jobs, and recruitment consultants. Conceived as a platform of job seekers and hiring managers to meet, the services went commercial in October 1997.

It all started when Sanjeev Bikhchandani quit his corporate job at Hindustan Milkfood Manufacturers (now Glaxo Smithkline) and founded two companies with his partner - Info Edge (for arranging database) and Indmark (pharmaceutical) . [4] Info Edge offered salary reports to various categories of college graduates such as engineering and MBAs. Salary reports were sold to companies, somewhere between 5000 and 10,000 INR. Sanjeev and his business partner at Info Edge operated from servants’ quarter located in Sanjeev's home.

In 1991, The Department of Telecom (DoT) advertised for videotex services. [5] Info Edge submitted the business plan to DoT and it was shortlisted. Reasons undisclosed, the department canceled the pilot project. This was a setback and Sanjeev and his business partner parted ways. His partner took Indmark and he was left in charge of Info Edge. [6]

During a visit to an IT fair at Delhi's fairground (Pragati Maidan), he was drawn to a stall written WWW Curious, Sanjeev found more about how the Internet worked. The Internet was new in India in the 90s. He took help from his brother Sushil who was residing in the US to hire a server. The server was hired at a monthly rent of $25.

This is how Info Edge India, which was then a holding company of Naukri.com was started. On 1 May 1995, it became Info Edge (India) Private Limited. [7]

In 1996, the recession hit and the company suffered loss. [8] It was then Sanjeev took help from his friend Anil Lall and shared the thought of creating the website. Anil Lall was offered a 7 percent share in the company. Another friend, VN Saroja took care of the operations. She was made 9 percent shareholder in the company. [9]

Naukri.com was launched on 2 April 1997 [10] and the first version of the website had 1000 jobs collected from 29 newspapers. Reviews of business magazines, newspapers and word-of-mouth followed. Jobseekers learned job search on Naukri was free, and soon more people started logging in. Traffic on Naukri.com slowly and steadily increased.

In 2012, the company launched mobile apps for Blackberry, Android and iPhone devices [11] and reportedly received 23% of its traffic from mobile users in 2013. [12] [13]

Naming issues

The website has faced problems with competitors registering websites with names similar to naukri.com. The World Intellectual Property Organization (WIPO) ordered Abs IT Solutions to transfer the domain naukarie.com to Info Edge India. [14]

Business model

The website follows Business-to-Business and Business-to-consumer models. [15]

Revenue sources

Subscription fees and advertising are two ways the website generates revenue. 90 percent of the revenue earned is from the recruiters (B-2-B). 10 percent of the income sources are from jobseeker services. [16]

Awards and recognition

See also

Related Research Articles

WeatherBug is a brand based in New York City, that provides location-based advertising to businesses. WeatherBug consists of a mobile app reporting live and forecast data on hyperlocal weather to consumer users.

Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".

Webroot Inc. is an American privately-held cybersecurity software company that provides Internet security for consumers and businesses. The company was founded in Boulder, Colorado, US, and is now headquartered in Broomfield, Colorado, and has US operations in San Mateo and San Diego, and globally in Australia, Austria, Ireland, Japan and the United Kingdom.

Mouthshut.com is a consumer review and rating platform founded in 2000 by Faisal Farooqui. The company hosts reviews and ratings written by users, on more than 800,000 products and services available in India. In 2012, the company actively petitioned against Section 66A of the Indian IT Act and the Intermediary Guideline Rules, leading to their eventual scrapping and reading down by the Supreme Court of India. The site has reviews across 400+ categories.

1-800-FREE-411 is an American service offering advertising-supported directory assistance, operated by Marchex.

Sanjeev Bikhchandani is an Indian businessman, who is the founder and executive vice chairman of Info Edge which owns Naukri.com, a job portal, as well as the co-founder of Ashoka University. He was honored with the Padma Shri, India's fourth-highest civilian award, in January 2020.

<span class="mw-page-title-main">Whitepages (company)</span> US directory services company

Whitepages is a provider of online directory services, fraud screening, background checks and identity verification for consumers and businesses. It has the largest database available of contact information on US residents.

<span class="mw-page-title-main">Vuclip</span> Video-on-demand service

Vuclip is a mobile video on demand (VOD) service for emerging markets with more than 7 million subscribers per quarter in countries such as India, Indonesia, Malaysia, Thailand, Egypt and the United Arab Emirates, with rollout plans for other Southeast Asian and African markets. Vuclip brings to subscribers a catalogue of more than 1 million titles, including Bollywood and Hollywood movies, TV shows, sports, news and music videos in 25 different languages, including English, Hindi, Tamil, Telugu, Indonesian, Bahasa, Arabic and Thai.

<span class="mw-page-title-main">Karbonn Mobiles</span> Indian multinational electronics company

Karbonn is an Indian multinational electronics company, headquartered in Delhi. The company was founded in March 2009 and manufactures feature phones, smartphones, tablets and mobile phone accessories. Karbonn is a joint venture between United Telelinks Ltd., a Bangalore-based firm and Jaina Marketing Pvt. Ltd., headquartered in New Delhi.

InMobi is an Indian multinational technology company, based in Bangalore. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.

<span class="mw-page-title-main">The Delhi School of Communication</span>

The Delhi School of Communication (DSC) is an educational institute founded in 1995 in New Delhi, India.

Jeevansathi.com is an Indian matrimonial portal owned by Info Edge.

<span class="mw-page-title-main">Link Motion Inc</span>

Link Motion Inc, formerly NetQin and NQ Mobile, is a multinational technology company that develops, licenses, supports and sells software and services that focus on the smart ride business. Link Motion sells carputers for car businesses, consumer ride sharing services, as well as legacy mobile security, productivity and other related applications. Link Motion maintains dual headquarters in Dallas, Texas, United States and Beijing, China. A Court Receiver, lawyer Robert Seiden, was appointed over Link Motion in February 2019 in the United States in the federal district court in the Southern District of New York by Judge Victor Marrero. The Receiver removed Wenyong “Vincent” Shi as chairman and chief executive officer, and replaced him by appointing Mr. Lilin “Francis” Guo.

Airpush is a private company founded in 2010 that provides bootstrapped mobile advertising platform. It is known as one of the largest mobile ad platforms with over 120,000 live apps utilizing its SDK. Airpush is based in Los Angeles, California with offices in Bangalore, India.

<span class="mw-page-title-main">Cheetah Mobile</span> Chinese mobile internet company

Cheetah Mobile Inc (猎豹移动公司) is a Chinese mobile internet company headquartered in Beijing. As of January 2017, it has more than 634 million monthly active users.

Matrimony.com Limited, whose flagship brand is BharatMatrimony, is a network of matchmaking services. More than 4000 employees work at over 20 offices across India. The company also has offices in the US, Dubai and Bangladesh.

redBus Online bus ticketing company

redBus is an Indian online bus ticket booking company that provides bus ticket booking through its website and iOS and Android mobile apps. It is headquartered in Bangalore and works like a hub, acting as a medium for a network of more than 3500 bus operators, across the countries of India, Malaysia, Indonesia, Singapore, Peru, and Colombia. It claims to have registered over 180 million trips, with a customer base of over 20 million. In 2018, the company achieved a GMV of ₹50 billion, with a 70% share in the Indian online bus ticketing segment.

Policybazaar is an Indian insurance aggregator and multinational financial technology company based in Gurgaon. The company was founded in June 2008 by Yashish Dahiya, Alok Bansal and Avaneesh Nirjar. It provides a digital platform—website and an app—where users can compare insurance policies and other financial services from major insurance companies. The company is India's largest insurance aggregator, and has expanded its operations to the United Arab Emirates.

NewsGuard is a rating system for news and information websites. It is accessible via browser extensions and mobile apps. NewsGuard Technologies Inc., the company behind the tool, also provides services such as misinformation tracking and brand safety for advertisers, search engines, social media platforms, cybersecurity firms, and government agencies.

Info Edge is an Indian technology holding company which owns, operates and invests in internet-led businesses. The company's offerings include the flagship employment website Naukri.com, matrimonial website Jeevansathi.com, real estate classifieds platform 99Acres.com, and educational portal Shiksha.com, among others. As of 2018, more than 70 percent of the company's revenue came from Naukri.com.

References

  1. ↑ "Don't live someone else's dream: Naukri.com chairman Sanjeev Bikchandani at Mind Rocks Summit". India Today . Retrieved 7 September 2012.
  2. ↑ Katerina Nicolopoulou; Mine Karata--Ozkan; Ahu Tatli (2011). Global Knowledge Work: Diversity and Relational Perspectives. Edward Elgar Publishing. pp. 122–. ISBN   978-0-85793-635-6 . Retrieved 29 July 2016.
  3. ↑ Sander Schroevers; Barbara Blokpoel; Chiara Riga (27 November 2014). World-wide workforce II: An intercultural benchmark of global recruiting practices. CCBS Press. pp. 73–. ISBN   978-90-79646-23-4 . Retrieved 29 July 2016.
  4. ↑ "Naukri.com was just 'one more small idea'". Business Line. 21 October 2012.
  5. ↑ "How I made my 1st million: naukri.com CEO". rediff.com . 23 July 2005.
  6. ↑ Sanjeev's Business partner took Indmark and he was left in charge of Info Edge. 2003. ISBN   9781259001635.
  7. ↑ "In May 1, 1995, it became Info Edge (India) Private Limited". Times Internet.
  8. ↑ In 1996, the recession hit and the company suffered loss. 2003. ISBN   9781259001635.
  9. ↑ Two friends along with Sanjeev & his brother, became the founding partners of Naukri.com. 2003. ISBN   9781259001635.
  10. ↑ "The Rediff Interview - The amazing story of the making of Naukri.com". rediff.com . Retrieved 8 January 2007.
  11. ↑ "Naukri Launches Mobile Apps For iOS, Blackberry & Android". VCCircle. 2 February 2012. Retrieved 2 February 2012.
  12. ↑ "New Naukri App is a hit with job seekers". India Today. Archived from the original on 24 May 2015. Retrieved 5 December 2013.
  13. ↑ "Naukri Android mobile App records 2.9 Lakh downloads in one month". indianexpress.com . Retrieved 6 December 2013.
  14. ↑ "WIPO recognizes Info Edge's right on Naukarie.com domain". Business Standard . Retrieved 13 January 2015.
  15. ↑ Bandyopadhyay, Subir (30 November 2008). B2B or B2C Site?. ISBN   9781599048154.
  16. ↑ Bandyopadhyay, Subir (30 November 2008). Business Model of Naukri.com. ISBN   9781599048154.
  17. ↑ "Consumer Connect 'Campaign of the Year' award". Business Standard India. Business Standard. 11 September 2006. Retrieved 11 September 2006.
  18. ↑ "CASBAA TV Advertising Awards 2007". CASBAA. Archived from the original on 26 June 2015. Retrieved 1 November 2007.
  19. ↑ "Best Website of the Year (WOTY) 2014".
  20. ↑ "Prime awards for the best consumer-centric campaign 2018". Archived from the original on 25 February 2021. Retrieved 20 October 2020.
  21. ↑ "ET Iconic Brands of India 2020 Award". The Economic Times.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.